Andrew J Coate

Director of Marketing @Ava Labs

💸 Marketing✔️ ITCameramanFilm Editor👍 Sales & BizDev🗿 HR🐦 DesignPhotographer🧨 Consulting🎥 Entertainment🏐 SportsEditor✨ Business OwnerBrand Marketing ManagerPresentation DesignerCommunications ManagerContent ManagerEmail Marketing ManagerEvent ProducerCreative ProducerCopywriterMarketing Analytics ManagerCommunication DesignerProject ManagerHead of GrowthTraining&Development SpecialistCommunity ManagerAdvisorAssociatePartnerMarketing Director

15+ years of experience developing people, projects, products, and programs spanning art, music, events, customer engagement, operations, sales, marketing, product, planning, mentoring, advocacy, mild mischief, and many jokes. Active member of several music & mental health-focused non-profit organizations, passionately giving back to my community.

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Work Background

Ava LabsDirector, Growth Marketing

Mar. 2023Austin, Texas, United States · Remote+ Defined growth goals and KPIs, guiding team processes as a hands-on leader, strategist, and individual contributor + Developed & directed launch marketing strategy & plan for AvaCloud.io, a first-to-market, first-in-industry product + Designed and implemented measurement and attribution frameworks + Accountable for a team portfolio of concurrent complex programs and projects, including product marketing operations, XFN alignment, goal setting, marketing calendar, executive updates, planning, and budgeting

CoinbaseSenior Manager, Marketing Operations

Feb. 2022 - Jul. 2022+ Managed a team of multi-disciplinary marketers + Created marketing operations charter, culture docs, focus areas + Accountable for a team portfolio of multiple complex, programs and projects including product marketing operations, web3 marketing, XFN alignment, goal setting, marketing calendar, executive updates, QBR, OKRs, annual planning, and budgeting + Collaborated with external & internal partners (IT Ops, Vendors, Product Management, Finance, Legal, Compliance etc.) to gather business requirements and define program objectives, including marketing tech stack

MetaProduct Marketing Manager, Global Marketing Operations

Jul. 2015 - Jan. 2022Austin, TexasSummary + Over 7+ years at Facebook/Meta, lead various product marketing, planning, and operations projects, programs, and teams. + Managed agency & direct businesses; multiple industries (Automotive, Education, FinTech, Gaming, Agency); SMBs, Enterprise, and worked in multiple global regions. Results + Developed first-ever global integrated planning program; owning L&D, comms, project/change management, data/reporting, strategy, operations & XFN executive alignment + Guided 500+ global sales, marketing, operations & XFN leaders & execs in 45 unique markets/ verticals toward shared goals, workstreams, and operational best practices, touching over $80B in Facebook revenue + Built a globally accessible, self-serve reporting model & tool for annual planning, decreasing TAT to 1 hour, down from 2-3 weeks + Drove $2.9M weekly incremental revenue in a key Small Business Retail product area + Achieved 153% of product revenue goal Q419, 120% of goal for H219 overall (Automotive) Mentoring/Coaching + Coached/mentored 100+ peers in various growth & development areas ranging from data analysis & product positioning to achieving personal & career goals + Global Ambassador for internal health & wellness program (“fUel”) speaking regularly and openly on mental health

KapostSenior Manager, Community, Content, & Events (Field Marketing)

Nov. 2013 - Jul. 2015Boulder, CO+ Planned all Kapost event efforts, including presence at 5 major tradeshows and 7-10 smaller workshops across country + Regularly guest blogged on social & content marketing + Developed lead generation campaign templates using marketing automation across various channels (email marketing, blogs, social, whitepapers, landing pages, etc) + Built influencer marketing program + Grew customer community to largest in space, to industry acclaim + Created and operated as digital voice of Kapost

EpsilonMarketing Manager, Thought Leadership & Lead Generation

Feb. 2013 - Nov. 2013Lafayette, Colorado+ Ran retail, email marketing, and financial services-themed multichannel content campaigns + Developed executive thought leadership strategy + Co-created initial marketing automation strategy, including vendor selection, and implementation and executive of initial campaigns

New Hope Natural MediaMarketing Project Manager, Tradeshows

Nov. 2011 - Feb. 2013Boulder, CO+ Delivered +$35 million in revenue across three key industry events, including the world's largest natural products tradeshow + Supported all aspects of event marketing, apps, registration, advertising and sales enablement + Grew event revenue by 12% and attendance by 17% year-over-year + Aligned Sales and Marketing Teams to Closed-Loop metrics via new reporting and dashboards + Wrote copy & developed Eloqua marketing automation campaigns that supported above efforts + Achieved highest booth and sponsorship sales to date - $23.5 million