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Work Background
Business Operations & Programmes Manager, Digital Centre of Excellence
ShellBusiness Operations & Programmes Manager, Digital Centre of Excellence
Nov. 2017 - Jul. 2024RemoteI directed daily operations while managing a group of digital specialists in adopting processes and strategies to unlock the CoE’s goals across multiple functional areas. I serve as part of the Leadership Team, helping define strategic vision while working across multiple verticals – products, innovation, and digital operations – to achieve the centre’s goals. My work included leading large implementations and digital transformational projects while delivering new operational models and capabilities to optimise business processes and commercialize team services. I administered a portfolio of +50 projects while serving as key point-of-contact for Shell’s external relations brand initiatives and promoting brand consistency across all team channels, materials, and executive/press messaging.
Digital Channel Advisor - Shell.com/B2B/Careers
ShellDigital Channel Advisor - Shell.com/B2B/Careers
Sep. 2008 - Oct. 2016Virtual positionAs Careers Digital Channels Advisor (2014-2016), I directly managed the www.shell.com/careers site, representing 52%+ of all traffic to Shell corporate websites. During this time, I created and syndicated content toolkits, packages, and technical features across the global and country digital landscapes. As a personal highlight, I was nominated as a Diversity and Inclusion Champion in 2016 for Shell External Relations, Europe, and Africa. As Business Internet Advisor (2012-2014), I created and enhanced digital communications and marketing processes for 14+ corporate businesses, including Shell Global Solutions, Shell Trading and Shipping, and Shell Chemicals. Managed the Brazil and Chemicals Internet Advisors. Earlier as Shell.com Internet Advisor (2008-2012), I consulted on all aspects of the www.shell.com corporate website, including coaching content owners and stakeholders on delivering communications goals online while setting the strategic direction for external creative agencies. My contributions include defining online standards and best practices while leading the rebranding/relaunch of the corporate website and online reports. Also, supported the development of the Shell Inside Energy app.
Marketing Communications Specialist
LyrecoMarketing Communications Specialist
Nov. 2005 - Jan. 2008Barcelona Area, SpainIn this early role, I assisted in the development of communication standards and best practices at a global level while coordinating multiple events each year for 130+ suppliers and the entire sales force.

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Consulting on Process & Operations Transformation
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