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Work Background
Advisor360°Product Marketing Director
Jun. 2022Greater BostonRecruited by VP Marketing to fill first ever Product Marketing role at organization
•Inserted PMM function into SDLC process; ensures consistent messaging through product lifecycle
•Developed “change management” collateral that current customer receive prior to major UI changes
•Lead the development, execution and measurement of packaging, positioning and messaging strategies
•Instrumental in pivot from monolithic all-in-one software solution to addressing customer pain points •Lead multiple qualitative / quantitative research studies for buyer insights and thought leadership pieces •Go-to resource for product and strategy slides for Executive Leadership level presentations
8x8Sr Manager Product Marketing | Video Meetings
Sep. 2019 - Jun. 2022Greater Boston AreaRecruited by SVP Marketing for expertise in Freemium product launches, core product adoption, expansion and churn reduction •Doubled SMB revenue every quarter from Q3.20 - Q2.22, exceeding ARR targets by 200%
•Launched 8x8 (Free) Meetings in Q4.19, managed 100x MAU growth in Q1.20 (250K>25M)
•Developed KYC dashboard to provide 360° view of enterprise customers prior to upsell / QBR •Increased up-sell to X-Series by 32% YoY revenue growth (FY21); +7% NPS; 34% reduction in churn
•Lead regular enterprise sales trainings; sales collateral, blogs and battle cards; remote working SME
Robin PoweredDirector of Product Marketing and Sales Enablement
May. 2018 - Mar. 2019Greater Boston AreaRecruited by CEO to build world-class product marketing and sales enablement team • Quickly established best practices that connected product, sales, marketing and customers
• Re-aligned pricing tiers to match customer buying habits and persona needs
• 2x increase of trial conversion rates, add-on transactions and renewal bookings
• Created new suite of sales enablement tools: one-pagers, demo decks and battle cards
• Planned and executed successful GTM strategies for maps, desks, insights and plug-ins
I.M.O.L ConsultingOwner
Jan. 2012 - Sep. 2019Greater Boston AreaWorking with VCs and Founders, I provided product marketing, ecommerce, pricing and conversion expertise to venture-backed SaaS organizations resulting in four successful exits:
• Slideshare (acquired by LinkedIn; $100M)
• GrabCAD (acquired by Stratasys; $100M)
• Logentries (acquired by Rapid7; $67M)
• Kinvey (acquired by Progress; $49M) Other clients include: • JoinMe | BevSpot | Yesware | HelpScout | ProctorCam (now Pearson)| Vsnap | Imprivata | Litmus | OpenCity
LogMeInGlobal Director of Product Marketing and eCommerce
Jan. 2005 - Jan. 2012Greater Boston• 2011: Grew no-touch sales to exceed $100M ARR
• 2010: Led GTM strategy for join.me; exceeded quarterly user growth goals by 300%
• 2009: NASDAQ IPO
• 2008: Revamped renewal process that reduced churn by $2M annually
• 2005-2008: Launched Pro2, Central & Ignition resulting in 16 consecutive quarters of growth
• 2005: Pioneered ‘Freemium’ model with the launch of LogMeIn Free and LogMeIn Pro
LogMeInVP of Sales
Dec. 2002 - Jan. 2005Greater Boston AreaJoined LogMeIn in Budapest, Hungary as the first non-engineering hire. • Created and led fist LogMeIn sales team out of Budapest office • Exceeded revenue goals required to secure Series A financing
• Moved sales HQ to Boston; hired and lead US based sales team
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