Robin PoweredDirector of Product Marketing and Sales Enablement
May. 2018 - Mar. 2019Greater Boston AreaRecruited by CEO to build world-class product marketing and sales enablement team • Quickly established best practices that connected product, sales, marketing and customers
• Re-aligned pricing tiers to match customer buying habits and persona needs
• 2x increase of trial conversion rates, add-on transactions and renewal bookings
• Created new suite of sales enablement tools: one-pagers, demo decks and battle cards
• Planned and executed successful GTM strategies for maps, desks, insights and plug-ins