Samsung Electronics AmericaDIRECTOR, SMART HOME & IOT product manager
Jan. 2013 - Dec. 2016Mountain View, CaliforniaStrategically steered sales and partnership discussions., boosting relationships and driving adoption of SmartThings products. Coordinated cross-functional Go-To-Market strategies, ensuring efficient launch execution across multiple teams. Managed the acquisition and integration of SmartThings Smart Home, overseeing all aspects to ensure a seamless customer transition. Developed and implemented a marketing strategy for SmartThings, targeting key consumers, designing product bundles, and setting pricing strategies to increase market penetration and brand awareness.