Daniel Fernández - Data & Digital Director, MetLife

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Work Background

MetLifeData Management, Analytics & Digital Transformation Director

Oct. 2022MéxicoLead the prioritization, design and execution of data solutions and digital roadmap leveraged by local cloud strategy. Objectives and Key Results: (Data oriented ones - Idem as previous entry) - Design the execution of Digital roadmap to improve and standardize the experience of customers, employees and commercial partners by: A) Enable CRM capabilities like 360 view, case and campaign management (Deployment of 3 products - Customer Retention, Complaints Management and Servicing Channel B) Drive an omnichannel experience through digital channels - Mobile and Web (Deployment of a self service mobile app for individual customers and a web portal for commercial partners to support end-to-end portfolio management

MetLifeData Management & Analytics Director

Jul. 2021 - Oct. 2022MéxicoLead the prioritization, design and execution of data solutions leveraged by local cloud strategy. Objectives and Key Results: - Centralize critical information by decoupling data from multiple legacy systems (+5K data elements loaded; +15 systems) - Design and prioritize a standard and business-oriented data model strategy (5 cross-functional data domains deployed in alignment to customer / policy lifecycle) - Design and prioritize the execution of multi-functional system APIs (+20 APIs) - Define and drive data governance stewardship agenda (+90% of data elements documented: Glossary, Lineage and Quality) - Design and prioritize BI and Analytics foundational efforts (+20 solutions focused on driving operational efficiencies, sales enablement, lead generation, churn and fraud detection)

MetLifeBI and Data Leader

Nov. 2019 - Aug. 2021BI and Data partner of Customer Engagement and Anti Attrition Program. Objectives and Key Results: - Lead as a Product Owner the design and execution of Retention use case in the CRM (MetLife's first use case implemented through an Agile Framework) - Lead as a Product Owner the design and execution of customer oriented mobile app (Deployment of foundational features related to enable basic customer and policy information) - Support Retention and Loyalty Programs from a Data Analytics and BI perspectives by generating ad hoc insights, designing / testing business hypothesis and implementing campaigns (1 analytical solution to drive proactive retention efforts, +30% of Retention Rate | +5 Loyalty treatments designed, tested and automatically deployed through campaign management system, +1M of customers impacted)

PinipFounder

Apr. 2018 - Sep. 2019Startup focused on Education. Personalized and secure Multi-Platform for customer interaction and data visualization to improve school and family decision making.

MetLifeBusiness Corporate Strategy Manager

Aug. 2015 - Nov. 2018Partner and advisor to Mexico’s business units by co-leading strategic discussion process and supporting the implementation of critical initiatives to accelerate growth and improve efficiency.

MetLifeSr Actuary

Jan. 2014 - Aug. 2015Actuarial Chief of Staff responsible to support the optimization of actuarial and commercial tools

MetLifeActuarial Trainee

Apr. 2013 - Mar. 2014Quarterly rotation program in internal actuarial teams, supporting the following activities: Underwriting, Pricing research and analysis, Statistical and actuarial model development