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Work Background
JobPreppedDigital Marketing Associate
Mar. 2025 - Apr. 2025Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads
Created social media content Repurposed content to expand the company’s social media and online presence in an efficient way
Developed a hashtag strategy to improve the reach of our content
Designed and created PPC lead generation campaigns on multiple social media platforms
Created an optimized landing page to increase conversions for PPC campaigns
Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend
Created optimized copy for landing pages and PPC ads to increase conversion rates
Designed a lead generation strategy that increased leads
Optimized a lead generation strategy that increased leads
Optimized the company’s emails that increased open rates and conversion rates
Used automation tools to set up an automated outbound lead generation campaign
Set up and managed a CRM from scratch
Created and optimized an email workflow with if/then triggers to optimize leads through the marketing funnel
Created copy for the lead generation messaging
Utilized social media channels and group pages to find and prospect potential leads
Provided customer service support to guide prospects into our marketing funnel
Increased sales
Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs
Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes
Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication Increased website traffic via inbound marketing tactics including blog and infographic creation
Established partnerships with industry experts to help further the company’s online presence
Mohegan SunAssistant Operations Manager
Jul. 2015Uncasville, Connecticut, United States
Mohegan SunHotel supervisor
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