USADATADirector, Business Development
Oct. 2000 - Jun. 2004- Increased online revenue 500% in an 18-month period by designing, perfecting and implementing communication programs used to instruct, educate and promote trial, use and re-use of multiple client websites - Responsible for strategy, implementation and management of direct marketing, website, communications, event and lead generation activities
- Managed and trained 7 direct reports, controlling marketing budget and coordinating several agency relationships
- Clients and Partners included Fortune 2000 Financial Services, Insurance and Banking companies, major Franchises and leading B-2-C websites, such as: Met Life, Encompass, Jiffy Lube, Advanta, Conseco, Allmerica, The Hartford, Northwestern Mutual Life, PitneyWorks, Discover Card, Acxiom, TransUnion, MapInfo and Taylor Corp.