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Work Background
Fractional CRO/CCO/CSO
Self EmployedFractional CRO/CCO/CSO
Aug. 2023United Kingdom · RemoteSeasoned sales professional with expertise spanning two decades in the MarTech and SaaS sectors. Demonstrating consistently excellent results, I direct and perfect sales operations for businesses of all types, particularly startups and growth brands
Founder
On LocallyFounder
May. 2023London Area, United Kingdom · RemoteAt OnLocally we help multi-location Brands review, choose, implement, and support technologies and services that drive marketing activation and value to their distributed end users.
Chief Revenue Officer
DevHubChief Revenue Officer
Mar. 2022 - Jul. 2023DevHub - Powers connection at scale. Connects a brand to the customer. Data = Experience
Chief Revenue Officer
Pica9Chief Revenue Officer
Aug. 2019 - Mar. 2022New York, New YorkAs the sales lead for CampaignDrive, I'm tasked with understanding customer needs and current challenges, and defining solutions that drive adoption and ROI. All within the CampaignDrive platform. The CampaignDrive™ platform gives local marketers more freedom, within brand boundaries. Our core technologies automate the production of dozens of media types, from print, online, email, social media, broadcast & more.
Vice President Sales and Marketing
PageflexVice President Sales and Marketing
May. 2017 - May. 2019Greater New York City AreaPageflex is a leading provider of marketing automation tools for organizations with channel partners, distributed marketing and remote sales teams. Pageflex empowers those closest to your customers by enabling them to customize and personalize marketing communications across multiple-channels.
VP Sales and Marketing
Pica9, Inc.VP Sales and Marketing
Jun. 2016 - May. 2017New York, New YorkPica9 is a software and technology company serving the local marketing needs of major brands. As the sales and marketing lead for CampaignDrive, I'm tasked with understanding customer needs and current challenges, and defining solutions that drive adoption and ROI. All within the CampaignDrive platform. In my brief time with CampaignDrive we've been fortunate to onboard superb global brands including Fitbit, TD Ameritrade, Liberty Mutual and Chick-fil-A. The CampaignDrive™ platform gives local marketers more freedom, within brand boundaries. Our core technologies automate the production of dozens of media types, from print, online, email, social media, broadcast & more.
Regional Sales Manager
PTI Marketing TechnologiesRegional Sales Manager
Sep. 2011 - Jan. 2015Regional Sales Manager for PTI, a leading provider of technologies for intelligent marketing • Sold Marketing Asset Management and Distribution software (MarcomCentral) to key accounts, including Genworth, Liberty Tax, Whirlpool and Long John Silver. • MarcomCentral is a SaaS, Marketing Automation, Marketing Asset Management and Distribution solution for Enterprise-level companies
General Manager, North America
Red-Tie, IncGeneral Manager, North America
May. 2010 - May. 2011Web to Print solution for the Graphic Arts Industry. www.red-tie.com Developed by our young team of expert, forward-thinking IT and software developers, our easy-to-use online solutions speed up the management of print jobs, eliminate many of the tasks that previously had to be done in person and enable your customers to take control of the print ordering process. RedTie Quotation, our online quoting tool, lets you offer instant quotes to your customers via the web. RedTie Templating, our marketing template system, lets your customers - corporates and organisations of all types and sizes - order online and produce standardised branded marketing collateral efficiently and cost-effectively. From brochures to business cards, from posters to personalised mailings, RedTie's innovative software will help you enhance the service you give your customers and surpass their expectations.
SVP
USADATASVP
Dec. 2006 - Apr. 2010- Senior Vice President at USADATA, a privately held technology company that helps organizations automate and improve marketing processes, such as lead generation and direct marketing. - Specialized in delivering Software as a Service (SaaS) to Insurance and Financial Services companies. - Additional focus on developing Web-to-Print segment, including building relationships with XMPie (Xerox), EFI, Press-Sense (HP), Saepio and Four51
VP, Solution Sales
USADATAVP, Solution Sales
Jun. 2004 - Dec. 2006- Provide ‘On Demand Marketing Technology’ solutions to Fortune 500 companies through direct and partner channels. - Developed key channel relationships that realized new implementations at AIG, American Express, Nationwide, State Farm and Bankers Life.
Director, Business Development
USADATADirector, Business Development
Oct. 2000 - Jun. 2004- Increased online revenue 500% in an 18-month period by designing, perfecting and implementing communication programs used to instruct, educate and promote trial, use and re-use of multiple client websites - Responsible for strategy, implementation and management of direct marketing, website, communications, event and lead generation activities - Managed and trained 7 direct reports, controlling marketing budget and coordinating several agency relationships - Clients and Partners included Fortune 2000 Financial Services, Insurance and Banking companies, major Franchises and leading B-2-C websites, such as: Met Life, Encompass, Jiffy Lube, Advanta, Conseco, Allmerica, The Hartford, Northwestern Mutual Life, PitneyWorks, Discover Card, Acxiom, TransUnion, MapInfo and Taylor Corp.
Director, Marketing
Xpedior (Kinderhook Systems)Director, Marketing
Mar. 1999 - Sep. 2000- Director of Marketing for Global e-Business Internet Services company, managing team of 2 Marketing Managers, 2 Event Managers and 8 Marketing Reps, responsible for generating $16million first year revenue - Conducted multi-layered marketing campaigns including direct marketing, events, seminars and telemarketing initiatives - Built and executed enterprise-wide lead management policy and procedure, including establishing Web-based tool to better track ROI and success metrics - Managed budget, business plans and agency relationships for Direct Marketing, Telemarketing and Events business unit - Promoted business relationships with strategic partners including IBM, Lotus, Vignette, GTEi to increase exposure, lead flow and revenue
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