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Work Background
Built TechnologiesSenior Data Analyst
Oct. 2021 - Apr. 2024Nashville, Tennessee, United StatesAfter gaining a comprehensive understanding of Built's business operations, industry dynamics, and product offerings while serving on the Attach Products team, I was promoted and transitioned to the centralized Analytics team. There, I actively collaborated with the Accounting and Finance departments to develop, implement, and iterate on a robust automated billing model. This model enhanced the accuracy of invoices and financial reporting, improved the time required for invoicing and financial reporting tasks by 2x, and laid a critical foundation for improved financial forecasting.
Big Machine Label GroupData Analyst
Sep. 2020 - Sep. 2021Nashville, Tennessee, United StatesI joined BMLG as the strategic and technical data lead. In my time there, I ideated, designed, iterated on, and rolled out, from scratch, a database and dashboard system that automated the cleaning and joining of disparate flat-file sales (royalty) data, providing stakeholders at all levels with guided and self-serve analytics on revenue, from company-wide to ISRC levels of granularity.
AloompaData Analyst
Mar. 2019 - May. 2020Nashville, Tennessee, United StatesAs Aloompa’s Data Analyst, I managed and executed all company reporting and analytics for our products and mobile apps. I used Python and SQL to join and analyze data across relational databases, NoSQL databases, nested data structures, and other data sources, employing serverless microservices like AWS Lambda to execute jobs. I also managed close relationships with clients, including CMA and Viacom, and handled all deliverables for their flagship events. Additionally, I collaborated cross-functionally with Frontline and Product Development teams to ensure efficient and effective data collection and reporting across the company, identifying gaps in data and information infrastructure and working with those teams to address them.
Universal Music GroupStreaming Marketing Intern, Data Team
Jan. 2017 - May. 2017Nashville, Tennessee, United StatesWorked in the Streaming Marketing Department delivering analytical performance reports on properties such as Spotify and Google Analytics, as well as an in-depth front-line strategy market share impact analysis. Prepared and facilitated data migrations, cleaning large data sets to ensure a high level of data integrity.
Gyrosity ProjectsBusiness Analyst
Nov. 2016 - Mar. 2019Nashville, Tennessee, United StatesFounded, led, and managed the company's Analytics Department, including hiring a team and overseeing relationships with technology partners and clients, from small businesses to large brands like Peter Thomas Roth. Managed a team of employees and interns, as well as partnerships, software, and subcontractors associated with internal projects focused on information systems. Additional projects outside of daily duties as department head included: Developing user-friendly financial projection macros for clients and internal projects.
Building and managing a relational database of financial and royalty metadata for an artist, and serving as the lead analyst for the artist’s million-dollar publishing catalog purchase, which involved managing, analyzing, and presenting all financial and royalty metadata.
Conducting in-depth market research to develop a go-to-market strategy for clients.
New West RecordsArtist and Repertoire Intern
Jan. 2016 - May. 2016Greater Nashville Area, TNResponsible for supporting all A&R activities, including the tour management, recording databases, press releases, mechanical royalties and song metadata. Executed data migration of recording and publishing metadata of over 200 albums worth of catalog into new database management system
Musicians CornerEvent Revenue Intern
May. 2015 - Jun. 2015Greater Nashville Area, TNOrganized weekly financial reports and managed on-premise sales for the Spring 2015 season of Nashville’s only free and recurring music festival. Spent each week coordinating infrastructure set up and problem solving with the team, often under time pressure. Contributed to presentation of a successful event week after week.
Red BullStudent Brand Manager
Jul. 2014 - May. 2016Nashville, TennesseeResponsible for implementing Red Bull’s marketing mix on Belmont University campus, infusing brand and product into the student lifestyle through co-ordination of student projects and support of student events, developing and maintaining relationships with key university organizations and individuals. Also liaise with local Sales & Distribution team to build sales off campus. Developed and executed targeted and creative marketing initiatives and consumer activations appropriate for Belmont University’s student body within the context of the university’s existing beverage contract. Redefined the role by expanding the scope of student population and group engagement. Examples include deepening the previous manager’s focus on Greek life and fostering more productive relationships with student organization leaders, members, athletes and those involved in the music scene. Performed a campus research study to understand consumption habits of students at Belmont University, turning data into useful information for myself and the brand manager that would assume the position when I left.
D'Addario & Company, Inc.Sales Intern
May. 2014 - Aug. 2014Farmingdale, NYD’Addario & Co. is a family-owned and operated business, and is among the world’s largest producers of instrument strings and accessories. As a full-time member of the sales team for domestic and international accounts, my responsibilities included development of sales analytics reports, coordinating programs with other departments including customer service and marketing, and participating in sales strategy meetings. Also headed a project to re-engage clients who had not ordered in more than 6 months, personally gaining orders from more than 50% of assigned lapsed clients. Also had the opportunity to shadow each executive and work 2014 Summer NAMM.
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