Digital Target MarketingSenior Media Partnership Manager
Jan. 2011 - Dec. 2013Greater Chicago AreaLead planning and implementation of retail support campaigns from creative production to post campaign analysis. Manage and develop vendor relationships including negotiation and high-level strategy. Oversee initial campaign testing including market segmentation and targeting, creative and landing page testing and optimization. Manage performance based merchant network, DTM Partners. Strategically implement direct response campaigns across 200+ brands. Leveraged SEO/SEM, Social, Mobile, E-mail, Display, OLV media to drive traffic across e-commerce and lead generation campaigns.