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Work Background
Head of Growth, Acquisition
DISQOHead of Growth, Acquisition
Jun. 2021
VP Of Digital Acquisition
HighKeyVP Of Digital Acquisition
Aug. 2019 - Apr. 2021
VP of Strategic Development
Digital Target MarketingVP of Strategic Development
Jul. 2018 - Aug. 2019Orlando, Florida Area
Director of Media Performance
Digital Target MarketingDirector of Media Performance
Mar. 2016 - Jun. 2018Orlando, Florida Area
Senior Media Manager
Digital Target MarketingSenior Media Manager
Jan. 2014 - Feb. 2016Orlando, Florida AreaManage media team of traffic managers, media planners and buyers, advertising operations, email marketing specialists and affiliate managers. Oversee planning and execution of digital media campaigns across eCommerce, lead generation, retail support and live event seminar campaigns.
Senior Media Partnership Manager
Digital Target MarketingSenior Media Partnership Manager
Jan. 2011 - Dec. 2013Greater Chicago AreaLead planning and implementation of retail support campaigns from creative production to post campaign analysis. Manage and develop vendor relationships including negotiation and high-level strategy. Oversee initial campaign testing including market segmentation and targeting, creative and landing page testing and optimization. Manage performance based merchant network, DTM Partners. Strategically implement direct response campaigns across 200+ brands. Leveraged SEO/SEM, Social, Mobile, E-mail, Display, OLV media to drive traffic across e-commerce and lead generation campaigns.
Affiliate Partner Manager
Digital Target MarketingAffiliate Partner Manager
Mar. 2010 - Dec. 2010Greater Chicago AreaProfitably managed and grew over 400+ performance-based accounts within SEO/SEM, display, social, mobile and e-mail marketing channels.
Media Associate
Digital Target MarketingMedia Associate
Mar. 2009 - Mar. 2010Greater Chicago AreaResponsibilities included daily campaign management including creative production, asset trafficking, compliance maintenance as well as media buying/planning across merchant program.
Media Associate
Starcom MediaVest Group- Spark CommunicationsMedia Associate
Sep. 2008 - Dec. 2008Greater Chicago AreaAided in 2009 cross-platform planning and integration for Delta Faucet re-branding campaign.
Advertising Sales Representative
The Daily VidetteAdvertising Sales Representative
May. 2007 - May. 2008Bloomington/Normal, Illinois AreaActed as marketing consultant for various businesses within Bloomington-Normal responsible for campaign planning and graphic design within Daily Vidette inventory.
Marketing Intern
iTransfer.orgMarketing Intern
May. 2007 - Oct. 2007Bloomington/Normal, Illinois AreaiTransfer.org is a state-funded program to aid individuals make best choices while transferring higher-level education credits within Illinois. Responsibilities included developing full marketing plan from market research, brand messaging and creative production to media execution and optimization.
Project Manager Intern
Merrill LynchProject Manager Intern
Jan. 2007 - May. 2007Bloomington/Normal, Illinois Area
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