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Work Background
DISQOHead of Growth, Acquisition
Jun. 2021
HighKeyVP Of Digital Acquisition
Aug. 2019 - Apr. 2021
Digital Target MarketingVP of Strategic Development
Jul. 2018 - Aug. 2019Orlando, Florida Area
Digital Target MarketingDirector of Media Performance
Mar. 2016 - Jun. 2018Orlando, Florida Area
Digital Target MarketingSenior Media Manager
Jan. 2014 - Feb. 2016Orlando, Florida AreaManage media team of traffic managers, media planners and buyers, advertising operations, email marketing specialists and affiliate managers. Oversee planning and execution of digital media campaigns across eCommerce, lead generation, retail support and live event seminar campaigns.
Digital Target MarketingSenior Media Partnership Manager
Jan. 2011 - Dec. 2013Greater Chicago AreaLead planning and implementation of retail support campaigns from creative production to post campaign analysis. Manage and develop vendor relationships including negotiation and high-level strategy. Oversee initial campaign testing including market segmentation and targeting, creative and landing page testing and optimization. Manage performance based merchant network, DTM Partners. Strategically implement direct response campaigns across 200+ brands. Leveraged SEO/SEM, Social, Mobile, E-mail, Display, OLV media to drive traffic across e-commerce and lead generation campaigns.
Digital Target MarketingAffiliate Partner Manager
Mar. 2010 - Dec. 2010Greater Chicago AreaProfitably managed and grew over 400+ performance-based accounts within SEO/SEM, display, social, mobile and e-mail marketing channels.
Digital Target MarketingMedia Associate
Mar. 2009 - Mar. 2010Greater Chicago AreaResponsibilities included daily campaign management including creative production, asset trafficking, compliance maintenance as well as media buying/planning across merchant program.
Starcom MediaVest Group- Spark CommunicationsMedia Associate
Sep. 2008 - Dec. 2008Greater Chicago AreaAided in 2009 cross-platform planning and integration for Delta Faucet re-branding campaign.
The Daily VidetteAdvertising Sales Representative
May. 2007 - May. 2008Bloomington/Normal, Illinois AreaActed as marketing consultant for various businesses within Bloomington-Normal responsible for campaign planning and graphic design within Daily Vidette inventory.
iTransfer.orgMarketing Intern
May. 2007 - Oct. 2007Bloomington/Normal, Illinois AreaiTransfer.org is a state-funded program to aid individuals make best choices while transferring higher-level education credits within Illinois. Responsibilities included developing full marketing plan from market research, brand messaging and creative production to media execution and optimization.
Merrill LynchProject Manager Intern
Jan. 2007 - May. 2007Bloomington/Normal, Illinois Area
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