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Work Background
Marketing and Go to Market MTN SA Residential Segment
MTN South AfricaMarketing and Go to Market MTN SA Residential Segment
May. 2022 - Jul. 2024South AfricaManage the Go-to-Market planning and execution for all products within the Home & Residential Business Unit, including: Fixed Wireless Access Fibre to the Home 5G Lead and oversee the comprehensive Go-to-Market strategy for the Residential Segment at MTN SA. Spearhead the development and execution of Go-to-Market plans for all products within the segment, collaborating with segment teams to: Define target audiences Position products Develop Go-to-Market strategies Create marketing campaigns cantered on customer needs to maximize product adoption and revenue generation Collaborate closely with cross-functional teams, including segment, sales and distribution, brand, website teams, media and creative agencies, digital media, social media, CVM, and regional teams, to ensure alignment and synergy in delivering products and services to the residential market. Work with the media agency to continuously plan and implement media strategies, analyze market trends, consumer behaviour, and competitive activity to identify growth opportunities and potential threats, enabling data-driven decision-making in product launches and marketing strategies. Establish and maintain relationships with key stakeholders, both internally and externally, to facilitate collaborations that enhance the seamless integration of Go-to-Market strategies. Monitor and evaluate the performance of campaigns and initiatives to refine strategies and optimize resource allocation.
Head Of Marketing and Go To Market
MTN South AfricaHead Of Marketing and Go To Market
May. 2019 - Apr. 2022City of Johannesburg, Gauteng, South AfricaManage the Go to Market planning and execution of all products within the Digital Services stable, under the MTN Play brand. These product categories include : Gaming Video on demand Music streaming products Lifestyle subscription products Education Health Sports News From May 2019 to April 2022, I served as the Head of Marketing and Go-to-Market for MTN SA’s Digital Services Division, emphasizing the fostering of efficient and empowered teams. My leadership approach was characterized by an unwavering commitment to people development and team mentoring. Managed a team responsible for media marketing and Go-to-Market strategy implementation across paid, retail, owned, and earned media channels. Oversaw the strategic planning and execution of Go-to-Market initiatives. Provided mentorship and guidance to the team responsible for sales and acquisition strategy, encompassing owned and non-traditional media channels, along with analytics, measurement, and remarketing strategies. Established and maintained relationships with product teams, media, and creative agencies. Collaborated with the media agency on creating performance marketing plans. Evaluated the performance of media spend and optimized campaigns. The department was responsible for all marketing and Go-to-Market activities for the products within the MTN Play stable, which included categories such as: Gaming, Music, Video, Kids, Shop, Learn, Lifestyle, Win and VAS
Co-Founder | Managing Director
The Black Swan Theory Company South AfricaCo-Founder | Managing Director
Jun. 2017Co-founded The Black Swan Theory Company in 2017, a consulting firm offering specialized marketing services. Spearheaded the provision of content advisory services to clients such as FirstRand and Nedbank. Leveraged expertise to deliver tailored marketing solutions and strategic guidance to diverse clientele. Played a pivotal role in establishing and nurturing client relationships, ensuring satisfaction and repeat business. Actively engaged in the development and implementation of innovative marketing strategies to drive client success. Collaborated with internal teams and external stakeholders to deliver comprehensive marketing solutions aligned with client objectives.
Founding Partner | Managing Director
Stick CommunicationsFounding Partner | Managing Director
Apr. 2006 - Jun. 2017Johannesburg Metropolitan AreaCo-founded Stick Communications in 2006 with two seasoned agency professionals, bringing a wealth of collective experience to offer a distinct approach to the communications landscape. Led the agency's growth from a startup of eleven to a thriving team of 25, securing key clients such as The Coca-Cola Company, Discovery, SAB Miller, and Rand Merchant Bank. Demonstrated exceptional leadership during a nine-year tenure overseeing budgets exceeding R30 million for the Coca-Cola Business. Managed all aspects of Stick Communications as Managing Director, including operations, financial management, HR, and client relationships. Took the lead on client strategies, informing their marketing and communications objectives. Set the company’s strategic direction and long-term vision. Developed and implemented business plans and strategies to achieve company goals. Led and oversaw the management team, including department heads and senior executives. Managed the Account Management teams in nurturing and maintaining key client relationships. Supervised a staff complement ranging from 18 to 25 individuals. Made key decisions related to resource allocation, budgeting, and financial management. Identified growth opportunities and new markets for the company’s services. Monitored industry trends and stayed up to date with technological advancements. Fostered a positive company culture and promoted employee engagement. Mentored younger team members and ensured their support and skills upliftment. Reported to the board of directors and shareholders on company performance. Continuously improved operational efficiency and effectiveness.
Business Unit Director
Herdbuoys McCann EriksonBusiness Unit Director
May. 2003 - Mar. 2006Coca-Cola Brand

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