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Work Background
SearchActionsDirector of Operations
Aug. 2023 - Aug. 2024Philadelphia, Pennsylvania, United StatesI oversaw the company's overall operational framework, ensuring streamlined processes across the board. My responsibilities included operations management, business administration, and the oversight of our CRM and product marketing role as HubSpot Partners. I played a key role in managing client accounts, ensuring smooth client onboarding, overseeing new hire decisions and training. As the lead HubSpot Admin for our clients, I supported clients in setting up their CRM and marketing features, including sales pipelines, workflow automations, email sequences, and reporting. I also ensured smooth integration with their existing tools. *The SearchActions agency develops WordPress and Shopify websites, and delivers full-stack growth marketing services (SEO, content, inbound, social, PPC) for companies in the technology sector, cybersecurity, SaaS, cloud computing, healthcare, B2B services, and e-commerce clients.*
SearchActionsMarketing Director
Aug. 2019 - Aug. 2023Philadelphia, Pennsylvania, United StatesIn my role as project manager, I directly with our developers to realize gorgeous, fast, custom WordPress and Shopify websites for our clients. Simultaneously working as the content manager, I developed content strategies designed to generate leads and increase conversions for our clients. My ability to pull actionable insights from data (using Google Analytics, SEMrush, ahrefs, and HubSpot) helped guide key business decisions when consulting with our client companies and maximize ROI. *SearchActions develops websites and provides growth marketing services for clients in tech, cybersecurity, SaaS, cloud computing, healthcare, B2B, and e-commerce.*
SearchActionsMarketing Content Developer
Apr. 2018 - Aug. 2019Philadelphia, Pennsylvania, United StatesI was responsible for implementing content strategies focused on lead gen and increasing conversions for our client companies. I was responsible for content creation and blogs, editing, and publication. I used a variety of tools (Page Optimizer Pro, SurferSEO, SEMrush, Google Analytics, Google Search Console, SEOcrawl) to ensure SEO best practices, track and optmize content performance over time. I excel in storytelling, particularly in crafting narratives that resonate across different platforms and audiences. With my educational background in editorial journalism, high-quality copywriting for websites, print marketing, product marketing material, and blogs comes naturally to me.
HarbourSpotProduct Marketing Manager
May. 2015 - Mar. 2018MaltaI worked closely with the founders of HarbourSpot, a SaaS platform and mobile app designed as a user-to-user rental marketplace for boats and berths. I conducted market research to identify current needs and the best entry points for our product, helping to develop the launch strategy. Plus, I supported the startup efforts to attract new investors. I collaborated directly with developers to create key product features, which I then highlighted in materials crafted for our brand ambassadors. Additionally, I oversaw customer service and backend operations, collaborating with the web development team to enhance the user experience. I led marketing initiatives for both the supply side—engaging with boat and berth owners, marinas, and yacht charter agencies—and the demand side, attracting travelers looking for boat accommodations, rentals, or berthing spaces.
SynerseaContent Marketing Specialist
Aug. 2010 - Mar. 2015Lucca, ItalyI acted as an account manager, working directly with clients to understand their goals and plan and evaluate projects. I managed the internal team for marketing initiatives, ranging from print magazines to iPad/iPhone applications. I wrote, edited, and translated copy for websites, magazines, videos, presentations, and press releases across various industries, including yachting, nautical, automobile, technology, medical, food, and luxury.
Colorado State UniversityPublic Speaking Instructor
Aug. 2007 - May. 2009Fort Collins, Colorado, United StatesDeveloped lesson plans, taught, and graded over 150 students in public speaking courses across four semesters. The course emphasized organizing, presenting, and delivering impactful speeches in academic, business, and public discourse settings.
Emmis CommunicationsMarketing Research Intern
Jan. 2006 - Dec. 2007Indianapolis, Indiana, United StatesI contributed to writing and editing grant proposals and publications. I researched both non-profit and for-profit organizations, identifying opportunities to secure funding for media and public awareness campaigns benefiting non-profits. I also attended meetings to gather insights and assist in proposing strategic partnerships between Emmis Communications, non-profits, and potential funding sources.
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