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Work Background
WyfadahBusiness Development Consultant
Jan. 2025Jeddah, Makkah, Saudi Arabia
Qawafil Albarakah for Logistics ServicesOwner
Jul. 2024Jeddah - Riyadh, Saudi Arabia
Saudi Boxing FederationChief Executive Officer
Jul. 2023 - Jul. 2024Riyadh, Saudi ArabiaKey Achievements and Value Offered:
Led the planning, development, and growth of the Saudi Boxing Federation.
Scored 4/5 in operational and technical evaluation by the Saudi Olympic & Paralympic Committee, covering:
Strategy, Board of Directors, Management, Staff Hiring, Employee Development, Marketing, Communications, Finance, IT Infrastructure, Sponsorships, and Saudi Games Team Liaison.Implemented cost-effective initiatives driving significant growth:
Athletes registered increased by 109%
Coaches increased by 100%
Referees & judges increased by 110%
Clubs activating boxing increased by 110%
Local camps expanded by 300%
Coverage of Saudi Arabian regions increased by 75% Conceptualized, designed, and upgraded regulations, including:
Referees & Judges' Regulations
Athletes Committee Regulations
Coaches Committee Regulations
Athletes Status Regulations Business Management and Development:
Conducted ecosystem segmentation and established workflows to achieve targets.
Applied project management to define costing, budgets, changes, and risk mitigation.
Translated federation needs into service proposals, bids, and contractual terms.
Developed policies, KPIs, and reports to streamline federation performance. Operations Leadership:
Implemented operational directives for growth, prosperity, and service excellence.
Developed business models, performance standards, and revenue margins benchmarked against peers.
Networked with partners to evaluate and negotiate contracts.
Planned marketing channels and growth strategies to enhance efficiency and scalability. Project Management:
Led the implementation of project policies and regulations for sustained growth.
Ensured timely delivery by evaluating workflows and managing interdependencies.
Oversaw project gaps, risks, and issues to achieve projected outcomes
Executed strategies through cost analysis, financial reporting, forecasting, and stakeholder liaison Secured 10% of the Federation budget through Sponsors and promotion
Solex PlusDirector of Business Development
Sep. 2022 - Jun. 2023Jeddah, Makkah, Saudi Arabiaedge of the company and achieve the sales target by the following methods:
• Analyzing the current state of the company and setting up a turnaround plan for it
• Establishing a team of BD personnel and defining the tasks and responsibilities of the department
• Demanding more certifications that will allow more markets to be open to the products. (COPC, ISO 9000, 2700, 2300, PCI DSS and more)
• Developing customized services and creative bundles to target underserved segments like small to medium sized businesses and various client groups in order to maximize the use of existing assets and resources of the company in order to maximize the effectiveness of the business.
• Improving the types of contracts that can be offered
• Convincing management to open new branches in important cities throughout the country
• Leading the committee responsible for the bidding process Major participation in:
• Strategic Planning and restating the statement of direction (Vision, Mission, goals and objectives SMARTly)
• Rebranding the brand - Revamping the identity
• Planning for continual improvement of the organization
Solex PlusSales Director
Apr. 2020 - Sep. 2022Saudi ArabiaIn this experience I have achieved the following:
• Secured sales target
• Preserved our current clients and improved our relations with promptness and visibility to client on owned projects
• Cross selling of more services or improved service to better keep the clients
TasHeel GroupProject Development Director
Jan. 2015 - Jun. 2022Jeddah, Saudi Arabia Identified niche sectors in advance and entering niche sectors early on, companies can take advantage of the potential growth of that sector. Developed innovative products & services by identifying partners and undertaking analysis, planning till successful commercial execution. Built industrial associations with clients, vendors & stakeholders, looking for resolutions and developed a wide presence in the assigned sector before competitors enter the market.
Evaluated the technological landscape, competitive landscape, economic feasibility of technology, development costs, timeline, and ROI. Recognized Niches: Sectors within the Events & Entertainment Industry | The Transportation Sector | Luxury Limousine Service from Airport to the City | Management of Train Stations Presented potential partners who provide crowdsourcing applications to the audience: Employees' Transportation | Facility Management | Medical Application | Private Car Rental | Medical Training Center and LMS
Dallah Group Co.Executive Manager & Assistant Managing Director of Business Sector
Jan. 2012 - Dec. 2014JeddahAs a Commercial Sector Executive Manager of the Dallah Trans Arabia Company and an Assistant Managing Director, I have achieved the following: Turned around a low performing company and improved performance operationally and financially by 64% YoY.
Further improvements on next year by 34% in addition to recreating Strategy of the company including defining current sector and target of next 5 years.
Work on partnership between our company and MAB facilities management to coordinate a gamut of procurement, production, marketing, field service, and technical support policies. Managed professional societies, attended educational workshops, reviewed publications, and benchmarked state-of-the-art practices.
Assisted in regular company performance evaluations, ongoing project progress and coordinated studies in new potential business sectors.
Maintained long-term relationships with potential clients, vendors, business partners, joint venture partners, and JV partners.
Aziza Panda United - Savola GroupCategory Manager
Jul. 2010 - Jan. 2012 Launched 2 successful Panda's Private Label brands in the Rice and Pasta categories and ensured an optimal presentation of the category.
Managed Carbs & Condiments Category - 9 classes (Rice, Pasta, Noodles, Mayonnaise, Sauces, Dressings, Vinegar, Mustard, Sandwich Spreads)
Dealt with 178 vendors offering 1017 SKUs and managed 2 crucial buyers to streamline a wide range of organizational categories.
Successfully achieved targets and grew (sales – rebate – margin – other income) total of + 500 million. Solid win-win relations with Vendors and Suppliers resulted in generating the highest other income in a single month + 7 million.
Improved the overall positive shopping experience of KSA customers by improving the way they shop for different categories.
Created a successful strategy by designing product ranges, establishing customer prices, and introducing promotions along with ensuring. As part of my role as a category manager, I have implemented best practices according to the Nielsen Company, constantly challenging the existing competition and existing targets.
Including all managerial responsibilities: setting financial budgets and control, assuring conformity with policies and procedures
National Petrochemical Industrial CompanyKey Accounts Executive
Mar. 2007 - Jun. 2010Jeddah, Makkah, Saudi ArabiaManaged key accounts to ensure continuous relations, smooth operation, and development of new markets in order to enhance company profitability by: • Participated in creating and implementing marketing strategies that resulted in sales growth • Researched and analyzed market intelligence reports about markets, key accounts, and evaluating performance • Planned sales and ensured that they were realized in time
• Identified opportunities for improvement in existing supply chain solutions and got it accepted and implemented • Developed and maintained successful relationships internally and externally with the my support team and key accounts customers • Prepared the annual accounts budget from the bottom up, providing bottom-up insight. Aside from that, I have been an integral part of the team that was tasked with commissioning NATPET by: • Contributed to the creation of the Marketing & Sales division, especially the Key Accounts department, from the ground up • Develop key account sales processes in order to implement the agreement with NATPET's largest client, particularly in the Order-to-Delivery phase • Through ERP systems, played a key role in overcoming challenges & issues faced during the Order-to-Delivery cycle: - SAP: Sales and Distributions module
Identified and resolved an issue within the module that prohibited accurate transactions from being produced.
- WMS & Logistics - Share Point And assured their compatibility. With the above developed processes, systems, and simplified processes, NATPET was able to maintain and boost the continuity of successful relationships with its major clients.
Safra Co., Ltd.Total Quality Management and Business Processes Assistant Manager
Dec. 2006 - Mar. 2007The aim of this assignment was to assist the Senior Manager - Business Processes and Total Quality Management at SAFRA in organizing all of the company's internal and external processes in a way that would allow SAFRA to achieve a more effective application of its business objectives through the following practices:
Contribute to the development and updating of departmental policies and procedures
SABBCOOP Trainee.
Jun. 2005 - Jan. 2006The accomplishments include working in the Process Re-engineering Department and in the Area of Operations, participating in the implementation of Six Sigma projects, and developing a capacity planning plan for the Loans Processing and Operations divisions. As well as applying Quality Control concepts to the Credit Card New Accounts Division, reallocating desks based on facility planning and reengineering the process of this division to increase productivity by reducing the amount of time and effort necessary to achieve the complete cycle of submitting a credit card request until issuance.
United Sugar CompanyTrainee
Jul. 2003 - Aug. 2003JeddahServed as a member of the Refinery Engineering Department with a specialization in utilities.
Trane - Dallah Trading CompanySummer Trainee
Jun. 2002 - Aug. 2002JeddahInvolved in technical studies and planning of quantities and prices according to engineering plans and diagrams, and sales and marketing negotiations.
Dallah Group Company - Dallah Est.Support Manager
May. 1997 - May. 2004MakkahI worked as an Area Support Manager to ensure that cleaning of Hajj areas in Mena was carried out to the highest standards. A total of 70 laborers and four supervisors were under my supervision. Note: Only in Hajj seasons of these years.
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