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Work Background
Staffordshire University Lecturer / External moderator
Jan. 2017Staffordshire University Since 2017, I have been regularly invited to present lectures and seminars on internet marketing and business. External moderator. In these sessions, I provide practical knowledge to bridge the gap between academia and employment for students, and I nurture their entrepreneurial ideas to inspire the next generation of business leaders to reach their potential. I am also an external moderator on the Masters MSc Digital Marketing course.
Digital Next, UKFounder & Chief Operating Officer (COO)
Oct. 2009www.DigitalNext.co.ukIn 2009, we established this business to advise on a range of digital marketing matters, including growth strategies, client engagement, brand development, online presence and advertising, through strategic consulting and support. I provide leadership on a variety of digital marketing related issues while driving growth strategies for client development and retention. This has required effective brand strategy and development, site traffic growth, UI, advertising and a strategic consulting approach to our clients to advise them on digital marketing as well as business planning, structures, forming corporations, drafting privacy policies and structuring corporate transactions. I am a regular guest on national and regional TV and radio. Select Achievements include: • Grew the company from concept with two founders to achieve £1m+ turnover in 18 months. Increased turnover since with a team of 30 UK-based and 20 Australia-based staff. • Evolved proposition into a full digital marketing offering through multiple acquisitions in response to industry changes. • Acts as a trusted adviser to business owners and executives, encouraging organisation-wide cultural shifts to embrace digital thinking in order to provide a valuable, transparent service. • Expanded services to include cyber security, identifying gaps and advising on solutions for clients’ new or existing cyber security strategies. • Contributed chapters to two nationally recognised books published by Bloomsbury: Doing Business After Brexit and Cyber Security: Law & Guidance. • Recently selected to take part in a pioneering reverse mentoring programme with EY. • Partnered with the Greater Manchester Youth Network to host a charity cricket event and support hundreds of vulnerable young people. • Collaborated with Wilmslow High School to provide career talks and help students understand the power of digital marketing. Visit https://digitalnext.co.uk/ for SEO, PPC, Web Design and PR case studies.
Colemans-CTTS SolicitorsSenior Litigator
Jan. 2007 - Jan. 2009In this role, I managed a caseload comprising over 200 files and held management responsibilities for a team of five. I supported marketing and client development in addition to mentoring team members to support their growth.
Wilson Gunn | Patent & Trade Mark AttorneysIntellectual Property Counsel
Jan. 2005 - Jan. 2007ManchesterAt Wilson Gunn, I conducted case research and briefed partners on developments in IP law and advised partners and clients such as Durex (SSL products) and Sony on the growing world of Internet marketing and E-commerce. I advised on national and global trademark issues and held additional responsibility for all IT case law research and firm IT law subscriptions.
Customs & Excise Solicitors OfficeParalegal
Jan. 2003 - Jan. 2004During this time, I regularly attended UK Crown and Magistrates Court sessions and prepared large, complex Customs & Excise cases from investigation to briefing counsels at trial. Some of this legal work gained attention in national and local press.
Mc DonaldsMc Donalds Crew member
Nov. 1994 - Apr. 1996Stockport, England, United KingdomMc Donalds crew member. In my role I worked on all aspects of being a McDonalds crew member, gaining accreditations for a multitude of new skills (H+S, Hygiene, Cooking, First aid etc ).
In my time there I worked on cooking food, working the drive through, taking customer orders and preparing every single item of food on the menu at the time. I also had the job of morning breakfast chef which made fresh morning style breakfast and eggs plus a very early start time.
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