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Work Background
QiveHead Of Design & UX Research
Oct. 2021São Carlos, São Paulo, Brazil- Led the Design discipline as a strategic pillar, connecting customer experience, operational efficiency and product decision-making at scale.
- Built the design practice from the ground up, defining career paths, governance, processes, rituals and the team’s tool stack (Figma, Miro, Notion, Atomic Research).
- Scaled the team to 25+ designers, including Product Designers, UX Researchers, Design Ops, Specialists and Design Leads.
- Drove operational and strategic maturity using metrics such as Design System Adoption (80%), 2-week average Cycle Time and Customer Effort Score (CES ≥4) embedded in the product.
- Expanded the Design System with collaborative governance across Design and Engineering, improving consistency and development efficiency.
- Partnered closely with the CEO, CPO, Product and Engineering Managers to align strategy, vision and execution.
- Established operating models that increased predictability, visibility and alignment across squads, reducing rework and strengthening delivery capability.
- Stayed hands-on through design reviews, prototyping, discovery and continuous product oversight.
- Mentored designers to strengthen autonomy, ownership, decision-making and technical growth.
- Elevated design into a strategic business partner, driving clarity, efficiency and measurable impact across the organization.
QiveProduct Design Manager
Feb. 2019 - Sep. 2021São Carlos, São Paulo- Managed the Design team during Qive’s scale-up phase, supporting the transition from a startup pace to a structured B2B SaaS operation.
- Led the initial expansion of the team from 7 to 25 designers as the company reorganized into squads.
- Structured and launched Qive’s Design System, defining standards, components and initial governance with Engineering, reaching 80% implementation across the platform.
- Implemented the Design POOL model, increasing versatility, response time and delivery quality.
- Built the team’s leadership layer with 2 Design Leads, 1 Design Ops and 1 Specialist, strengthening operational maturity and technical depth.
- Developed the team’s Design OS, consolidating processes, rituals, prioritization, governance and collaboration across Design, Product and Engineering.
- Introduced clear planning cadences with weekly sprints, alignment ceremonies and continuous monitoring to increase predictability and reduce rework.
- Collaborated closely with Product and Engineering Managers to mature joint processes and balance speed, quality and cross-functional alignment.
- Stayed hands-on through design reviews, prototyping and active participation in discovery.
- Established the foundational structure that later enabled the broader consolidation of design in the Head role.
QiveProduct Designer Specialist
Feb. 2018 - Jan. 2019São Paulo Area, Brazil- Structured the Design discipline from the ground up inside a ~120-person organization, defining workflows, standards, tools and processes that enabled scalable and consistent growth.
- Worked within a lean design team of 4 to 7 professionals, supporting multiple product squads and establishing the operational base that later allowed the area to expand to 25 designers.
- Developed the company’s first end-to-end design and prototyping flows, introducing Figma, Miro and Notion, which strengthened cross-functional collaboration and reduced friction between Design and Engineering.
- Created the initial documentation, UI components and visual standards that evolved into Qive’s first Design System, laying the foundation for consistency and product scalability.
- Collaborated with Product Managers and Engineers to define user flows, interaction models and usability standards, improving alignment and accelerating early discovery cycles.
- Established the first UX Research routines, conducting qualitative interviews and lightweight usability tests that reduced uncertainty and clarified product decisions.
- Introduced collaborative design dynamics and co-creation rituals that did not exist before, enabling faster alignment and shared understanding across Design, Product and Engineering.
- Participated in discovery sessions to map user pain points and translate them into actionable improvements, supporting squads in prioritizing with greater confidence and alignment.
- Helped strengthen a culture of iteration, learning and empathy, consolidating early design maturity in a fast-paced SaaS B2B environment.
Toro - InvestimentosProduct Designer Specialist
Nov. 2016 - Feb. 2018Belo Horizonte Area, BrazilRoles and Responsibilities:
- Construction design process based on Design Thinking (Double Diamond).
- Immersion and evolution of the business model.
- Development documentation, wireframes, usability testing, interaction design, style guides, and design standards.
- Implementation follow-up with a front & back end.
- Building discovery initiatives for banking innovation.
- Relationship, monitoring, and alignment of expectations with an external supplier (Huge).
- Evangelization of design culture.
- Development of design methods.
- Technical project leadership.
SprinklrSenior Product Designer
Jun. 2016 - Nov. 2016São Paulo Area, BrazilRoles and Responsibilities:
- Atomic Design
- Dig data manipulation
- Design validation
CI&TPleno UI/UX Designer
Sep. 2014 - Jun. 2016Campinas Area, BrazilRoles and Responsibilities:
- Leadership
- Banking innovation
- Creative culture
- Community
inCube Tecnologia da InformaçãoProduct Designer (Mobile / UI/UX)
Nov. 2013 - Sep. 2014São Paulo Area, Brazil
inCube Tecnologia da InformaçãoUI/UX Designer
Nov. 2013 - Sep. 2014São Paulo Area, BrazilRoles and Responsibilities:
- Business model
- Planning
- Events
Veduca EdtechUI Designer
Aug. 2013 - Nov. 2013Roles and Responsibilities:
- Validation ideas
- Profitable model
RevMob Mobile Ad NetworkDesigner
Nov. 2011 - Jun. 2013São Paulo Area, BrazilRoles and Responsibilities:
- Test A/B
- Researches
- Style guide
Best, Cool & Fun GamesUI Designer
Nov. 2011 - Jul. 2012São Paulo Area, BrazilRoles and Responsibilities:
- Creation
- Planning & Tests
Central de Marketing + PropagandaUI Designer and Front-end Developer
Mar. 2011 - Nov. 2011Americana, São Paulo, BrazilRoles and Responsibilities:
- Researches
- Validation Ideas & Creation
Panda MKTGraphic Designer
Jan. 2011 - Mar. 2011Americana, São Paulo, BrazilRoles and Responsibilities:
- Branding
- Creation
- Grid & Typography
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