Hasmik Zmoyan - Regional Marketing Manager, Canonical | Ubuntu

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Work Background

CanonicalRegional Marketing Manager

Feb. 2023RemoteRegions: UK & Nordics

LATOKENVCTV Product Lead

Aug. 2021 - Sep. 2022RemoteConducting competitor analysis, implementing new trends, defining product development perspectives, running social medias. Internally positioning product։ - working with sales team (to get more sales of the product) - Working with account managers (to get co-marketing budgets and engage traders) - Working with developers and designers (to improve product UI) External activities: - Events partnerships (to get on-site promotion) - Community development contribution (to get more users) - Product marketing (to gain VCTV visibility, be ahead of competitors) - Social media ads

LATOKENVCTV Growth Manager

Nov. 2020 - Aug. 2021Implementing growth hacking principles to attract։ - blockchain startups and crypto projects (to buy pitching slots), - investors (to take part in panels), - media partners (to share weekly updates and stream shows) - crypto founders (to take part in paid AMA sessions)

Miniso ArmeniaHead Of Marketing

Sep. 2019 - Sep. 2020Yerevan, ArmeniaCreating the marketing strategy, working closely with the sales team. Managing a team of 7 (SMM specialists, designers, photographer, content writer). Following digital trends. Coming up with various online and in-store campaigns to lead people to the store and make them purchase. We’ve launched an e-commerce website. My main responsibilities were: - budgeting the campaign - working with content writer and designers to have the best possible match - running the SEM campaign to lead more customers to e-commerce - optimizing the running campaigns to reach a broader audience

Seaside Startup SummitHead of Marketing

Aug. 2017 - Sep. 2019Yerevan, ArmeniaMy main responsibilities were - targeting social media ads (Facebook, Instagram, and Linkedin) to reach potential stakeholders (startupers, developers, investors, volunteers, and partners), - retargeting them after one interaction with the website in order to remind them about the deadlines, - creating landing pages for google AdWord and email campaigns, - writing blog posts and linking to our website - creating simple designs using Adobe Illustrator and Photoshop, - finding platform where the abovementioned stakeholders are hanging and find the ways to reach them out, - together with video editor optimize the videos for Youtube campaigns, - create, budget, run and report digital marketing campaigns in various channels.

Seaside Startup SummitMarketing Specialist

May. 2017 - Aug. 2017Yerevan, Armenia · On-site- writing press releases (arm, eng) - social media posts - social media advertisement - website content update