PicsartASO/SEO Manager
Jul. 2019 - Aug. 2021App Store Optimization (ASO):
-Market Research
-Competitor Research
-Keyword Research and Optimization in Google Play and iTunes
-A/B tests strategy and planning
-Collaborating with the creative team on graphical assets for Paid UA and store listing
-Analysis: Store & Page Conversion rates; Impressions, Installs, etc.
-Planning new strategies for ASO
-Store Creatives testing in Ads Manager & Order testing in Search Ads
-Localized ASO: country, market & language research and optimization Search Engine Optimization (SEO):
-Managing SEO strategy and implementation
-Keyword Research and Optimization
-Market Research and Competitor analysis
-On-site & Off-site Optimization
-Technical SEO Managing a team of SEO and ASO specialists.