Tom Berchulc - Managing Director, Hitoffthedeck

Feedback from Tom’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

HitoffthedeckManaging Director

Jul. 2021Utica, Michigan, United StatesCompany Overview: Sales and Marketing GTM Consulting Orchestrates a consultancy renowned for its prowess in crafting and implementing cutting-edge sales and marketing strategies. Guides clients through transformative sales process reviews, delving deep into the intricacies of business operations and offering invaluable coaching and mentorship. Builds campaigns across an array of platforms, from digital realms to product launches, social spheres, and beyond, showing a keen eye for innovation and fostering efficiency and effectiveness. • Forges strategic alliances with key stakeholders, propelling business growth and expanding market presence. • Cultivates a culture of high performance within sales and marketing teams, elevating morale and productivity. • Streamlines internal workflows to enhance agility and responsiveness.

USBid, Inc., WBParts, AAA Test LabsVice President of Sales of Marketing

Mar. 2023 - Sep. 2023Palm Bay, Florida, United StatesCompany Overview: PE Backed technology driven advanced supply chain and procurement solution platform serving military and defense, semiconductor, aerospace, automotive, medical, and industrial markets. Presided over a dynamic team comprising 4 Sales Managers, 23 sales representatives, and a Marketing Director, shaping strategies to unlock revenue potential and revitalize supply chain solutions. Crafted marketing blueprints aimed at seizing market share and enhancing company valuation. Orchestrated digital campaigns to propel business expansion. • Engineered a sales overhaul, catalyzing a remarkable 100% YoY growth in an underdeveloped business unit (from $12m in 2022 to $24m in 2023 YTD). • Merged distinct service-oriented businesses, fostering synergies across sales and marketing functions, and driving collective success. • Spearheaded market outreach initiatives, broadening the client base and reinforcing the company's prominence.

BarnesDirector of Sales and Marketing

Jun. 2021 - Oct. 2022Bristol, CTCompany Overview: Global Industrial Aerospace Manufacturer and Service Provider to the Industrial/Plastics Industry Led the establishment of North American operations, overseeing a team of 6 Sales Managers, 2 Product Engineers, and 6 Service Technicians. Guided a multifaceted team to drive sales growth and expand global presence. Instilled key performance indicators (KPIs) to optimize customer acquisition metrics. • Achieved a remarkable 30% year-over-year (YoY) growth in MRO sales, surpassing sales targets by 25% in the inaugural year, contributing to record-breaking sales levels. • Spearheaded innovative sales and expansion strategies, successfully expanding the company's global presence. • Defined and implemented key performance indicators (KPIs) for the sales team, optimizing new customer acquisition metrics in OEM and Tier Supplier segments. • Instituted an internal coaching and development program for sales personnel, fostering continuous growth and skill enhancement within the team. • Expanded business unit revenue from $70m to over $100m within the initial 12-month period. • Successfully built and led sales teams, both domestically and internationally, to surpass corporate targets within the first year of operation.

PCS CompanyDirector of Sales and Marketing

Jan. 2016 - Dec. 2021Fraser, MICompany Overview: Manufacturer and Distributor to the Plastics Industry Led a dynamic team of 7 Managers overseeing a diverse workforce of 78 professionals across Outside/Inside Sales, Marketing, Customer Service, Product Development, and Custom Operations. Contributed to the professional development of the sales/marketing teams, product development, customer service, and distributors. Orchestrated collaboration among product and teams spanning the US, Europe, and Japan to pioneer new product channels. Strategically aligned with manufacturing teams to optimize digital quoting software, driving efficiency and process improvement initiatives. • Steered core business operations generating over $50m in sales, achieving a remarkable revenue increase of more than 36% within the inaugural year. • Engineered a suite of digital assets including an e-commerce app, e-catalog, Salesforce strategy, product configuration tools, and social media networks, resulting in a 46% increase in activity and consistent 30% year-over-year (YoY) growth. • Drove P&L accountability, providing strategic creative direction to optimize resource allocation and maximize ROI. • Established KPIs to monitor new customer acquisition in OEM and Tier Suppliers segments. • Crafted a compelling brand position that exceeded the annual growth plan by 10%, resonating with target audiences and solidifying market presence. • Developed a comprehensive 5-year digital strategy map, charting a course for sustainable growth and targeting a revenue increase of 50%. • Implemented a comprehensive coaching and mentoring initiative within the sales organization, resulting in a 25% uptick in new customer acquisitions and over 40% organic growth within three years, fostering a culture of continuous improvement and excellence. • Crafted a robust GTM strategy that propelled sales volume by over 300% and amplified brand share of voice by more than 200% in 12-month timeframe, establishing the company as an industry leader.

Gibbs Sports AmphibiansVice President of Sales and Marketing

Jan. 2014 - Dec. 2016Auburn Hills, MICompany Overview: Privately Backed Manufacturer of Recreational Amphibious Products Orchestrated a dynamic team of 11 professionals within the sales and marketing domain, comprising 4 Marketing Specialists and 7 Sales Managers, fostering a culture of synergy and driving collective triumph. Spearheaded strategic initiatives to fortify brand positioning and empowered the sales force to amplify retail value and secure a larger market foothold. Pioneered the adoption of an omnichannel marketing strategy, harnessing pivotal platforms to optimize lead generation outcomes. Engaged in seamless collaboration with regulatory bodies such as the CPSC to ensure swift and effective dissemination of company recall data. Engineered innovative sales programs geared towards augmenting product value propositions for dealers and distributors, thus igniting exponential revenue expansion. • Devised and executed meticulous launch protocols for novel products catering to both consumer and commercial segments. • Achieved an exceptional surge in YoY sales, catapulting revenues from $1m to exceeding $24m within the inaugural 12-month period. • Successfully concluded the divestment of intellectual property (IP) assets within a compressed two-year timeframe. • Represented the organization as its spokesperson, adeptly managing public relations endeavors and fielding media inquiries. • Notched milestones, inclusive of a staggering 300% surge in sales volume and a remarkable 200% uptick in brand share of voice within a single fiscal cycle. • Delivered a record-breaking 15-fold spike in consumer engagement, underscoring unparalleled efficacy in marketing strategies. • Crafted programs tailored to esteemed clientele such as Neiman Marcus, Disney, the US Government, and the US Lifesaving Organization. • Introduced an innovative Maintenance, Repair, and Operations (MRO) program aimed at broadening brand appeal and bolstering profitability, resulting in a notable profit escalation of over 30%.

Collective BiasSales Director

Jan. 2013 - Dec. 2014Southfield, MICompany Overview: PE Backed Social Influencer Media Company Coordinated the strategic development and execution of sales and marketing initiatives, collaborating with cross-functional teams to ensure alignment with organizational objectives. Fostered a culture of innovation by integrating cutting-edge sales and marketing techniques into the company's framework. Managed a high-performing sales and marketing team, driving excellence in communication and project delivery. Planned and executed impactful sales and marketing campaigns to drive customer engagement and maximize revenue generation. Utilized data analytics to provide actionable insights, guiding decision-making and achieving key business goals. • Established and nurtured strategic partnerships with key industry players to unlock new sales and marketing opportunities. • Advocated for the adoption of innovative sales and marketing strategies within client organizations, influencing strategic direction and growth. • Remained abreast of emerging trends and technologies in sales and marketing, positioning the company at the forefront of industry advancements.

Campbell-Ewald AdvertisingVice President

Jan. 1999 - Dec. 2013Company Overview: Full Service Media and Advertising Company Guided a team of 26 professionals spanning across Sales, Marketing, and Customer Experience departments, driving collaborative efforts to optimize revenue streams and enhance market presence. Worked closely with executive leadership to craft and execute strategic initiatives, ensuring alignment with overarching corporate goals and bolstering profitability. Directed the strategic vision of the sales and marketing division, steering product development endeavors and spearheading the creation of innovative interactive solutions tailored to meet evolving market demands. Championed the integration of global strategies for key clientele across diverse regions including Canada, Latin America, and Europe, fostering lasting client relationships, and driving business growth. Managed staffing, departmental operations, and fiscal responsibilities with precision, maintaining strict budgetary controls to maximize operational efficiency. • Engineered localized marketing campaigns that drove an exceptional 300% revenue surge within the initial two-year period. • Introduced a pioneering subscription-based SaaS application targeting B2B sectors, diversifying revenue streams and unlocking new growth opportunities. • Achieved a notable 27% increase in annual revenue through the successful launch and adoption of SaaS solutions. • Played a pivotal role in fostering organic growth and spearheading new business ventures, contributing to overall success. • Innovated cutting-edge web-based strategies that propelled profitability by an impressive 100% over a span of two years. • Managed multimillion-dollar P&Ls for esteemed Fortune 500 clients, including AT&T, GM, BRP, Bryant, Red Wing Shoes, Carhartt, Carrier Heating and Cooling, Dow Solar, Farmers Insurance, and the U.S. Navy. • Directed the development of an industry-leading interactive web-based system, setting new standards for innovation and functionality in the market.