Benjamin Lyon

Head of Sales - Latam @Dr Martens

Sales ManagerBusiness Development ManagerMarketingChanel ManagerSales & BizDevBrand Marketing ManagerAccount Manager

Ben has a great track record working with fashion brands in both retail and wholesale. In the past he has managed Veja in South America, the opening of the first Deus Ex Machina temple in the region, and the multi-brand Neighborhood Streetmarket, which carries brands such as Stussy and Carhartt WIP. Now its focus is on the expansion of Dr Martens in Latin America, the introduction of Moon Boot in the same region, and the opening of a new multi-brand concept in Chile, which carries brands such as Anine Bing, Ganni, Sporty & Rich, Assouline, and Moon Boot. He has the expertise to help brands looking to develop in markets ranging from B2C to B2B sales.

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Work Background

Head of Sales - Latam

Dr. Martens plcHead of Sales - Latam

Dec. 2024Santiago Metropolitan Region, Chile

Moon BootBrand Manager - Latam

Dr. Martens plcBrand Manager - Chile

Jul. 2024 - Nov. 2024Santiago Metropolitan Region, Chile

VEJABrand Manager - Chile & Others

Aug. 2020 - Feb. 2023Chile- Veja distribution in Chile, Colombia, Perú and Uruguay.

Head of Sales - Chile

Deus Ex Machina MotorcyclesHead of Sales - Chile

Jan. 2020 - Feb. 2023Chile- DTC Flagship -> Corner Of Optimistic Chaos

Head of Sales

Neighborhood StreetmarketHead of Sales

Jan. 2020 - Jan. 2023Santiago Metropolitan Region, Chile- Multibrand DTC carrying Stussy, Carhartt WIP, Veja, Fucking Awesome, Obey, Super Plastic, etc.

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