Shannon Harper - Director of Demand Generation, Lavu

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Work Background

Lavu Inc.Director of Demand Generation

Aug. 2023 - Feb. 2024Tampa, Florida, United States · On-siteAs the Director of Demand Generation at Lavu, I led the marketing department, closely collaborating cross functionally. I orchestrated successful SEM and paid social campaigns, resulting in significant ARR growth and increased demo requests. Under my leadership, Lavu became a top 10 POS system in the US. I managed projects, optimized workflows, and developed impactful marketing strategies. By focusing on KPI metrics, I ensured our efforts aligned with business objectives, driving tangible results and fostering innovation across the organization.

PacvueSr. Manager, Demand Generation and Sales Development

Apr. 2022 - Aug. 2023RemoteAs a Senior Manager of Demand Generation & Sales Development, I focused on driving sales growth and refining lead generation strategies. Leading diverse teams, I contributed to significant sales growth and boosted the generation of enterprise leads. My role involved executing multi-channel campaigns to nurture leads and conducting ROI analysis to refine marketing strategies. My approach prioritized delivering measurable results through data-driven insights.

Bloom IntelligenceMarketing Director

Aug. 2019 - Apr. 2021St Petersburg, Florida, United StatesTransferred to Bloom Intelligence after SuperFi acquisition. Played a key role in improving revenue by successfully implementing an efficient system, prioritizing collections, and exploring new growth opportunities. Collaborated with executive leadership to develop and execute marketing campaigns that boosted customer acquisition, retention, and engagement, while refining messaging. Ensured consistent branding across all channels and oversaw content creation and SEO reviews. Worked closely with product and sales teams to support revenue growth.

HNT AgencyPresident

Aug. 2016 - Aug. 2019Tampa/St. Petersburg, Florida AreaDeveloped and executed strategic marketing plans that aligned with overall business objectives, driving successful outcomes. Maintained strong client relationships and ensured their satisfaction with agency services. Managed and led a team of 30 international team members, fostering a collaborative, innovative, and high-performing culture to achieve business objectives.

Nuera MarketingDigital Director & Co-Founder

Jan. 2015 - Dec. 2016Jacksonville, Florida AreaContributed to the success of digital marketing efforts, implementing effective strategies that resulted in increased ROI and revenue growth for clients. Worked closely with clients to understand their business goals and developed customized marketing solutions tailored to their specific needs, ultimately improving overall client satisfaction and retention.

TriNetRegional SDR Manager

Feb. 2014 - Dec. 2014Bradenton, FloridaPlayed a key role in achieving significant revenue growth by developing and implementing successful sales development strategies that resulted in increased lead generation and customer acquisition. Demonstrated exceptional sales skills and consistently exceeded activity and sales targets by 110%, driving successful outcomes. Collaborated closely with cross-functional teams to ensure the seamless execution of sales initiatives.

GannettSocial Commerce Manager

Jun. 2011 - Aug. 2012McLean, Virginia, United StatesAs the key driver behind the launch of a social commerce platform for Gannett in the North Florida region, successfully increased sales and engagement. Developed and executed innovative commerce strategies and campaigns across various channels, including event management, TV media, social media, and eCommerce platforms, driving successful outcomes. Maintained a highly visible presence by regularly appearing on live television and at event booths, effectively promoting Gannett's brand and services, while also building strong relationships with customers and partners.

Hungry Machine, LivingSocialMarketing Consultant

May. 2010 - May. 2011Jacksonville, Florida AreaLed the successful launch of LivingSocial in the Jacksonville, Florida market, resulting in significant customer acquisition and revenue growth. Worked closely with clients to understand their business goals and challenges, developing customized solutions to meet their specific needs, and ensuring their satisfaction with LivingSocial's services. As the local spokesperson for LivingSocial, regularly attended TV appearances and local events.

Web.comMarketing Manager

Oct. 2009 - May. 2010Jacksonville, Florida AreaExceeded sales targets by a minimum of 110%, consistently demonstrating strong sales skills and driving successful outcomes. Earned Google certifications and leveraged the gained expertise in digital marketing to increase sales and revenue growth. Fostered strong relationships with clients, utilizing market trend analysis and customer data to inform sales initiatives and make data-driven decisions.

Verizon WirelessSales Representative

Oct. 2005 - Jun. 2009Jacksonville, Florida AreaWith an exceptional ability to drive revenue growth and improve customer satisfaction, consistently surpassed sales goals by 110-200% and successfully implemented upsell strategies. Recognized for a strong commitment to excellence in the sales field and accepted into the exclusive Florida Leadership Program for top sales performers. Commended by Lowell McAdam, CEO of Verizon Wireless, for outstanding sales performance, exceeding expectations, and making a significant contribution to the success of the organization.