Lavu Inc.Director of Demand Generation
Aug. 2023 - Feb. 2024Tampa, Florida, United States · On-siteAs the Director of Demand Generation at Lavu, I led the marketing department, closely collaborating cross functionally. I orchestrated successful SEM and paid social campaigns, resulting in significant ARR growth and increased demo requests. Under my leadership, Lavu became a top 10 POS system in the US. I managed projects, optimized workflows, and developed impactful marketing strategies. By focusing on KPI metrics, I ensured our efforts aligned with business objectives, driving tangible results and fostering innovation across the organization.