Firas Salman - Product Manager, Purolator

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Work Background

Purolator Inc.Product Manager

Jul. 2021Greater Toronto Area, Canada · Hybrid• Managing a $145M portfolio, achieving 18% YoY growth through strategic product launches and feature introductions, enhancing the value proposition to customers and establishing market differentiation. • Leading cross-functional teams in launching a new digital shipping channel, to enable a turnkey digital solution to tender shipments, securing $5M in recurring revenue, and scaling this capability to all customers through automation. • Developing a long-term strategic roadmap, informed by customer needs and pain points, competitive differentiation, and enterprise strategic pillars, to strengthen our market presence and unlock opportunities for cross-selling across multiple lines of business. • Pioneering the launch of MVPs and formalizing product requirements, expanding the core product offering and elevating overall customer experience. • Conducting customer and competitive research, shaping a customer-centric approach that refines our market offering based on precise insights.

Qumi BeirutCo-Founder

Aug. 2020 - Aug. 2021Toronto, Ontario, CanadaQumi Beirut (Rise Up, Beirut) is a fundraising initiative dedicated to supporting relief efforts in Lebanon. We sell premium quality merchandise, featuring inspiring art from the talented community of Lebanese artists. With every order made, you help raise awareness about Lebanon and its artists through their art. The proceeds of Qumi Beirut are proudly donated to the trusted independent organizations that are currently spearheading the relief efforts in Lebanon. Please visit http://www.qumibeirut.com/ to view our Product Catalogue. • Launching an online store within one week of conception, collaborating with Lebanese designers and developing product lines from ideation to release, raising $3,000 CAD in donations in the 1st month of sales. • Creating marketing campaign strategies to increase growth and engagement, maintaining a conversion rate above 3.0 %. • Managing communications with customers, suppliers, and collaborators (artists and influencers) through social media & targeted messaging.

AerotekAircraft Structural Designer

Sep. 2018 - Jul. 2021Mississauga• Championed the development of aerospace design solutions, delivering robust designs that effectively mitigated defects and reduced costs—a pivotal metric in hardware. • Analyzed functional product requirements, evaluating labor and cost impact to define and scope projects for the development and enhancement of new and existing products. • Collaborated with cross-functional teams to identify viable and cost-effective solutions, strategically targeting customer pain points and mitigating quality failures. • Validated new product designs by conducting in-depth stress analysis and compiling comprehensive reports to facilitate regulatory approval.

HCL TechnologiesSr. Engineering Liaison Professional

Sep. 2017 - Aug. 2018Montreal, Quebec, Canada• Resolved emergent design and production issues through collaborative root cause analysis, ensuring flaw-free products and minimizing technical debt. • Spearheaded cross-functional initiatives resulting in a 15% improvement in product delivery time, aligning with organizational goals of efficiency and customer satisfaction. • Implemented hands-on training protocols for new hires, strategically delegating tasks to accelerate skill acquisition and onboarding time by 40%.

Zodiac AerospaceMechanical Designer II

Jul. 2013 - Aug. 2017Kirkland, Quebec• Directed an adept team of 8 mechanical engineers in pioneering net new product designs. Established project scopes and timelines, allocated workloads, and fostered collaborative synergy, yielding flawlessly executed designs. • Applied keen financial insight to analyze material and labor costs, proposing innovative design enhancements that reduced annual expenditure by $150,000. • Led cross-functional workshops, unveiling avenues for cost reduction and addressing design defects and production challenges through inventive solutions. • Deployed as a key Engineering liaison across multiple North American facilities, orchestrating workshops, design reviews and training sessions to ensure cohesive alignment of manufacturing processes and stringent adherence to quality standards.

Diversi-Tech IncJunior Applications Engineer

Mar. 2012 - Jul. 2013Montreal, Canada Area• Configured custom industrial ventilation products based on pollutant type, physical constraints and power requirements, and developed additional product features to meet customer needs • Created and operationalized product specific testing processes, which identified product defects, reducing delivery of defective equipment by 12%. • Standardized technical support procedures by establishing in-depth problem and solution identification matrices which improved response time to customer queries.