Belen Navarro - Sales Strategy & Market Intelligence, Abbott

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Work Background

AbbottBusiness Intelligence & Commercial Excellence @ CRM

Sep. 2023

NATEEVOProject Manager - Strategy

Dec. 2022 - Apr. 2023As Business consultant for different projects I also plan & execute diverse projects as well as Business Cases at the end. • MAHOU - Ideation and Development recommendation engine for Hospitality • European Union (EIGE and ETF) - Prepare Digital Strategy Communication & Benchmark Analysis of different organizations • MAPFRE - Supervise Digital Communication Strategies for SP, EU and Global

MetaClient Solutions Manager

Jan. 2021 - Dec. 2022EspañaResponsible for the implementation, creation, management, and coordination of ecommerce and digital marketing of the companies belonging to the group. • Increase and maintain relations with Partners: agencies, adtech providers, commerce platforms, creators… • Analyze benchmarks dashboards for market opportunities from diverse data sources: fashion startups, influencers. • Lead the correct implementation of the marketing plan: product launch, activation, forecasts... • Guide clients according to the different campaign objectives: awareness, consideration, and conversion. • Develop key relationships with stakeholders through negotiation and analysis, media orientation and optimization of complex opportunities (Drive to store, CRM evolutions, API integration...). • Good understanding of the customer marketing funnel and the ecosystem of traditional and digital marketing. • Reach and exceed sales targets for our different KPIs: From 250k the smallest to more than 500k depends on the quarter) • Technical advisor and problem solver of all solutions

ERM: Environmental Resources ManagementBusiness Development Consultant

Aug. 2019 - Sep. 2020Madrid• Project management for medium to large size due diligence projects from local to global scale for private equity and trade clients • SalesForce expert: From MQLs to SQLs success results. • Deliver multiple project tasks or components, including completing proposals • Analyse information to understand and articulate commercial consequences of EHS and social issues • Collaborate across regions and global practice communities • Establish strong working relationships with clients through project delivery • Sectors: O&G, manufacturing, chemicals, pharmaceuticals, telecommunications, infrastructure • Bring client relationships to ERM

RepsolProject Manager

May. 2017 - Jul. 2019Madrid y alrededores, EspañaRate & Grade (Repsol Startup) Business Intelligence & Business Development • Recommendation and creation of Business Intelligence reports from raw data for different companies (sales, marketing, Retail hotels, financial ...) • Thanks to BI information I help diverse clients (technology, retails, energy, consumers good...) to find the correct price strategy that would maximize profits from your customers • Use of HubSpot and Marketing Automation in order to put in practice the best marketing campaigns • Main clients: Repsol, Hedonai, REE, Heineken... IT Procurement Department • Stablish the annual plan for the acquisition of assets and administration to keep the inventory of assets regularly updated, analyze agreements and service contracts • Procurement-related activities: evaluate proposals, supplier research, negotiation, and purchases. • Manage budget and analyze agreements and service contracts • Analysis and acquisition of software technologies: architecture and development for the different business units: - IaaS, SaaS platforms , Cloud (Azure, AWS...) • Cloud management platforms and multi-cloud intermediation solutions. • Achievement of TOP initiatives: Google cloud (Cartagena refinery), Repsol APP Waylet, Oracle implementations... Communication Intelligence • Manage of Social Networks through Hootsuite: FB, Twitter, LinkedIn, Google Analytics & Instagram • Measurement and monitoring as well as different recommendations • Reports and other strategic documents and contribute to the further development of strategic products • Obtain and analyze insights and intelligence data of relevant issues related in a significant way to oil, gas, and energy issues: Policy, legislation, contracting, security strategy and climate change related to energy.

IndraInternal Consultant

Feb. 2016 - Apr. 2017Alcobendas, Madrid, España• Measurement: Periodically carry out an Internal Communication audit and work environment studies. Use analysis tools for monitoring and construction of impact databases (Launchmetrics) • Plan: Design the internal communication strategic plan in coordination with the General Management and the Marketing, External Communication and Human Resources area. • Promote a digital and cooperative internal culture through the use of new technologies: use of the web and social networks. Measurement of audience, time, visits. • Evaluate: Design, implement, monitor the official channels of the company.

Novo NordiskMarket Access Specialist

Jan. 2015 - May. 2016Market Access Program - NOVONORDISK Develop health economics strategies, budget impact models and comparative effectiveness data, • Communication strategies, and price strategies, submission, and negotiation. • Leverage, analyze and customize health economic and clinical data into simple compelling value • messages for players, regulators, and policy-makers to support price and access activities. • Analyse and make suggestion (from data obtained to ancient and enormous data bases) about • price limitations, decreased sales productivity, expired patents, limited coverage due to the fragmentation of the country (Tableau) • Gsuite – Google cloud to share information and organize documents.