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Work Background
ITVPersonalisation Consultant
Aug. 2023I am helping ITVX deliver AI driven personalisation across product, marketing, editorial and data teams.
Somerset Wildlife TrustNED
Nov. 2022Non Exec of Somerset Wildlife Trust's trading subsidiary SWT (Sales) Ltd
The Filter (acquired by 24i)Chief Executive Officer
Jul. 2020 - Mar. 2023Bath, England, United KingdomThe Filter provides UX and marketing personalisation to OTT and video providers based on data science. We built a marketing leading, high quality, SaaS platform that allows clients' teams to influence and control the personalised output. I ran the company as CEO and successfully had it acquired by 24i in April 2022. The team is 12 strong including business development, data engineering, data science, client services and analytics.
Wall Street EnglishMarketing Director
Jun. 2019 - Jan. 2020London, United KingdomTransforming and scaling up the marketing for a ~£200m English language teaching franchisor. Implemented best practice in performance marketing, funnel based journeys in HubSpot and branding/ messaging. (in Spain, Chile, Colombia, Russia)
SkyDirector Sky Store (maternity cover)
Oct. 2016 - Jan. 2018London, United KingdomEnd to end p&l ownership of Sky Store’s £100m+ transactional film and box sets business with multi-million £ marketing budget. Leading a multi-functional team of over 60 covering brand, marketing, on-screen merchandising, propositions, strategy, trading, partnership, operations and customer service. Significant 25% year-on-year revenue growth. Repositioned Sky Store about ‘straight from the cinema’. Major studio contract renegotiation with lower pricing and significant margin gain. Launched new digital only and Blu-Ray formats. Opened up new co-marketing partnerships (including Nestle, British Gas). Won BASE digital retailer of the year
SkyDirector of Marketing & Propositions, NOW TV
Nov. 2013 - Oct. 2016London, United KingdomPart of NOWTV leadership team which successfully launched and grew a disruptive OTT brand. I was responsible for customer marketing (to drive content engagement, upsell and re-subscription), all sports marketing and pricing & channel line-up including launching new content passes. I also launched and grew NOWTV broadband with innovative ‘no contract’ marketing campaign.
Decipher Media ConsultancyDirector of Consultancy
Jan. 2013 - Nov. 2013London, United KingdomMedia focused strategy consulting. Clients included UK broadcasters and major studios.
BTGM TV Propositions (acting TV Commercial Director)
Mar. 2011 - Jan. 2013London, United KingdomGrowing BT's UK TV business. I was responsible for propositions, pricing and new product launches. I launched BT’s Essential TV pack which exceeded quarterly forecast by 50%.
Holiday ArchitectsCo-founder/ Board member
Jan. 2010 - Jan. 2020CheltenhamCo-founded Holiday Architects (bespoke, long haul travel specialist) with industry leading digital marketing and innovative web approach. Provide mostly marketing, brand and customer experience advice and support as board member. Now multi-million £ turnover employing >30 people.
Liberty GlobalVice-President of TV Marketing
May. 2006 - May. 2009Amsterdam Area, NetherlandsDigital TV Marketing (Netherlands). Product launches (HD, DVR and VOD) across Europe where I was commercial and product lead.
Telewest Broadband EurobellHead of TV Product Development & Strategy
Jun. 2003 - May. 2006WokingCommercial and leadership role launching video on demand, HD and digital video recorder.
Hydra AssociatesStrategy Consultant
Nov. 1999 - Jun. 2003Strategic consulting firm focused on media clients. I worked on projects for Sky, Sony Music, BBC News and Channel 4 amongst others.
Bridgewater LtdStrategy Consultant
Jan. 1995 - Dec. 1999Strategic consultancy with board level clients in many sectors.
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