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Work Background
Product Marketing Manager
idocs.kzProduct Marketing Manager
Mar. 2025Kazakhstan, AlmatyAt idocs, I shape how a complex legal-tech product is understood, adopted, and trusted by the market. I translate product features into clear value propositions and messaging that help businesses move from trial to paid usage. I lead go-to-market narratives for new features, aligning Product, Sales, and Growth teams around one clear story. My work combines customer and market insights with hands-on execution across website, CRM, and performance channels. I focus on simplifying user journeys, strengthening product clarity, and improving activation in a regulated, competitive environment. My goal is to make product value obvious from the first touchpoint to long-term use.
Growth Marketing Analyst
GlovoGrowth Marketing Analyst
Sep. 2024 - Mar. 2025Led growth and retention initiatives that boosted business and brand metrics. Developed local 360° campaigns across CRM, performance, and awareness channels. Launched assortment-focused promos that increased AOV. Owned data analysis for user acquisition and retention, and coordinated local media and creative partners.
Senior Brand Manager, Home Care
UnileverSenior Brand Manager, Home Care
Sep. 2021 - Feb. 2024KazakhstanBrand protfolio management to achieve business and brand goals. Identify growth pillars for brands via consumer insights and market analysis. Development and execution of marketing strategies. Launched new segments within category. Development of 360 marketing campaigns.
Senior Product Manager, IT
Samsung ElectronicsSenior Product Manager, IT
May. 2017 - Aug. 2021KazakhstanProduct roadmap management. Product growth strategy. Business planning. Market analysis. Price management. Product marketing strategy. New product launch.
Supply Chain Manager
Samsung ElectronicsSupply Chain Manager
Nov. 2010 - May. 2017
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