HPS Group HungaryE-commerce Product Owner
Jul. 2020 - Apr. 2021Budapest, HungaryIn this role, I spearheaded the creation of a comprehensive business strategy for a new division, setting the stage for transformative growth. I led the full-scale online development initiative, enhancing our digital presence to significantly boost customer engagement and sales. My leadership extended to fostering collaboration with key departments, ensuring our efforts were cohesive and aligned with overarching business objectives. I took charge of content creation and development for divinoborbar.hu, directing the project towards an online experience that markedly improved our brand's visibility and appeal. In support of logistic and fulfillment processes, I orchestrated a streamlined system that heightened efficiency, reduced errors, and significantly enhanced customer satisfaction. Additionally, I managed online marketing contractors, strategically overseeing SEO, SEM, CRO, PPC, email marketing, and retargeting campaigns. This initiative was crucial in elevating our online presence, driving significant traffic and conversion rate increases, and showcasing the effectiveness of a well-coordinated digital marketing strategy.