Saatchi & Saatchi, L.A.Art Director
Dec. 2000 - May. 2020United States, El SegundoClients: Toyota Motors North America, Toyota Motorsports, YMCA, Japanese-American National Museum
• Developed and executed National Brand Print, Retail TV Spots, Directed 3D HDRI Digital Assets & Demo production, Brochure Design and Out-of-Home Billboards and Environmental Display Design
• Established brand guidelines to create consistent visual identities across marketing materials
• Art directed & managed Digital Enterprise Visual Design
• Coordinated with UX, Strategy, and Business Analysts
• Developed Design Workflow Operations
• Increased monthly CTR and engagements on Toyota's Customer Retention Platform by 49%
• Led client and internal presentation of concepts and work
• Evaluated the effectiveness of completed projects by analyzing audience engagement metrics
• Managed design teams and provided guidance on project direction