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Work Background
The Gifts ProjectMarcom (Marketing communications) planner (temporery project)
Apr. 2011 - Jun. 2011IsraelPreparation for IRCE 2011 conference (http://www.irce2011.com/2011/) • Building branding strategy for the conference • Negotiating with conference organizers, suppliers and creative professionals.
• Leading and managing of suppliers.
• Building and managing company's budget for the conference
• Working with designers and copywriters, building a booth and marketing content adjusted to the product's penetration strategy • Building database including defining target audience.
• Building CRM system to manage leads and prospects after the conference
Arik Bernstein Social MarketingFREELANCE DIGITAL MARKETING AND WEB DESIGN
Jan. 2011IsraelA Facebook and WIX certified marketer and web designer with ten years of experience. I work with brands and businesses that want to increase exposure, improve digital presence, and increase sales and customer engagement. Over the years, I have had experience working with restaurants, museums, law offices, designers, real estate agents, spas and organic farms.
Specialties: Digital Marketing, Social Media, lead conversion, website design, website management, Google campaigns.
PicScoutGlobal Account Manager
Mar. 2006 - Mar. 2011Position included: · Overall management of marketing and sales processes, key focal point for international clients. · Responsible for strategic activity, leading to 200% increase in client base. · Leading Pre-Sale processes o Initiating contact with decision makers, presenting the company, its products and services. o Negotiation, formulating solution package, deal closure. · Management of Post-sale processes and Account Management o Defining requirements, leading and executing the training process, training users on optimal use of the application. o Conducting periodic on-site visits, managing ongoing business and professional relationship. o Increasing activity volumes and renewal of contracts. · Participation in international conferences in USA and Europe, coordination and meeting with clients and potential clients. · Presenting solutions and services, participation in promotional functions and Networking. · Preparing content materials for conferences - presentations, marketing materials, demonstrative reports of services' effectiveness and supporting materials. · Management of presence in social networks. · Recruited as the Marketing Directors' Assistant, supporting management of sales processes formulation and materialization of strategy (2006 2007).
Heat Fitness Center, Tel AvivMarketing and Advertising Manager (Student Position)
Jan. 2003 - Dec. 2004• Formulation of marketing, advertising and sales promotion strategy.
• Production of events, parties and promotional campaigns, ongoing interface with Advertising and PR Firms.
• Initiating contact with organizations and companies, formulating special offers and recruiting new clients and members (Bezeq, Formula, El-Al, Banks).
Beeper Communication Israel LtdShift Supervisor (Student Position)
Jan. 2000 - Jan. 2003· Management of Service Representatives, interface with security and emergency organizations, management response to emergency events (terrorist attacks, fires
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