Luis Magana - Creative Director, Mocionante

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✨100%

Business Owner

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Work Background

Barba NegraCompany Owner

Jul. 2015Guadalajara, Jalisco, Mexico · On-siteThe longest-standing rock bar in Mexico.

MocionanteCreative Director

Dec. 2012Guadalajara, Jalisco, Mexico · HybridA team of creatives and artists serving industries. Being passionate is essential to drive things forward, but we believe it's important to first discover the leverage points. Thus, we analyze, study, and propose executions that become experiences. We don't live at desks. There is no creativity without research. CREATIVE CAMPAIGNS, DETAILED AND SPECIALIZED IN GOING BEYOND. Mocionante plans and develops robust strategies that encompass various communication channels: social media, radio, graphic design, video and photography production, always pushing the boundaries of creativity and delivering final results of the highest quality. Creating original and engaging content to keep social media platforms always current, interesting, and cutting-edge is the most effective way to build a loyal and lasting audience where brands interact with their consumers. Mocionante knows this perfectly well, and we are an expert team in achieving it. ORIGINAL IDEAS AND CONCEPTS TURNED INTO BRAND IDENTITY. An assessment and recognition experience where every brand can identify, with the close guidance and collaboration of Mocionante, the most effective way to convey the desired perception to its market, analyzing the elements of the company, comparing them with its profitability, to find matches that achieve an accelerated effect on its positioning. CREATION AND UPDATING OF PACKAGING, CONTAINERS AND LABELS, IDENTIFYING THEIR MARKET OPPORTUNITIES. Mocionante creates and develops from scratch the ideal graphic line for each brand and also revitalizes the aesthetics of existing products throughout the company. From the ideal logo to advanced and memorable conceptualization and design, including naming, aiming to reach and captivate a larger number of customers, enhancing the attractiveness of the products.

OmnilifeCreative Services Manager / Creative Director

Aug. 2001 - Nov. 2012OMNILIFE-CHIVAS GROUP / 2001 – 2012 A top Mexican company focused on nutritional supplements and cosmetics. Creative Services Manager / Creative Director Direct creative services and marketing strategies, branding and advertising within two divisions: Health manages more than 90 products; Beauty encompasses over 50 other products in 11 of the 19 countries with Omnilife branding.

Alazraki KPAssociated Creative Director

Jul. 2000 - Aug. 2001Responsibilities: Creative direction, brand development, brand strategy and copywriting. Highest achievement: Won four accounts worth $480,000 (USD) in one quarter: Elf Lubricantes (Oils), Chocolate Ibarra, Cerveza Estrella (beer), and C&A México (Fashion).