Siri Andersen

Digital Marketing Manager @Freelance

Affiliate marketingGoogle AdsMailChimpInstagramLinkedInHubspotFacebookDigital Ads ManagerInfluencer Marketing ManagerEmail Marketing ManagerContent Manager💸 Marketing

A dynamic Snr Digital Marketing Manager with a successful track record of implementing innovative strategies to drive business growth. I specialise in creating and managing digital marketing campaigns to improve brand visibility and generate leads. Expertise includes SEO, SEM, email and social media marketing, content creation, and web analytics. I have a degree in Marketing and over 15 yrs experience in leveraging data-driven insights to design and execute effective marketing campaigns with an international remit.

People also viewed

Samer Hoteit

Co-founder @Not yet created

János TÓTH

CEO @All4buildings

✨ Business Owner🧑‍🔬 EngineerElectrical engineer+1 tags

Ravi Tirumalai

Director, Industry, Value, Architecture @Oracle Corporation

Sharif Ismail Kabanda

Software Developer @Flaming Streamz

Uganda

Gourav Mohanty

Buiness Analyst @Concentrix

✔️ ITBusiness Analyst

Lakhendra Singh

Chief Executive Officer @iQuinceSoft

Product Consultant🔥 Startup FounderIndia

Lutful Kabir

National Programme Officer @IOM

Ranul De Silva

Senior Quality Assurance Engineer @Virtusa(pvt) Ltd

✔️ ITQA Engineer

Robert Zlock

Graphic & Brand Designer @Power Supply

💸 MarketingGraphic Designer🐦 Design+2 tags

Mariia Agafonova

Founder @Search Estate Rentals

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

PerformX LiveMarketing Consultant

Feb. 2023 - Jan. 2024London, England, United Kingdom · RemoteIn my freelance role as a Marketing Consultant, my responsibilities encompassed: Administering weekly email campaigns by utilising Mailchimp, ensuring effective communication with their target audience of event attendees and exhibitors; leading company's Eventbrite ticketing in preparation for the event, ensuring a seamless registration process; collaborating with keynote speakers and the production team to ensure timely availability of content in the lead-up to the event, enhancing event readiness and quality. Following are my key highlights: • Optimised PerformX Live's social media campaigns on platforms such as Meta, LinkedIn, TikTok, and YouTube to increase brand visibility and engagement. • Proactively generating leads for the 2024 show by actively reaching out to boutique gym owners, personal trainers, and multi-site fitness chains, thereby driving attendance.

Nordic Fit ltdCertified Personal Trainer

Jul. 2019London, United Kingdom · On-siteIn my most recent role as Business Owner & Personal Trainer, my aim is to gain exceptional record in: Nurturing and directing independent personal training business, taking full ownership of all business functions, including marketing, lead generation, financial management, and strategic planning; providing key services as full-time Personal Trainer, conducting 1:1 sessions, small group personal training and remote coaching from private studio in London and online. Below are my notable accomplishments: • Orchestrated successful Google Ads and Meta lead generation campaigns, ensuring steady influx of prospective clients. • Secured prominent spot among the top three local Personal Training services by developing SEO-optimised website. • Established distinct brand specializing in enhancing resilience and self-assurance of mothers through targeted resistance training. • Achieved impressive results in client conversion and retention with keen focus on delivering premium, enduring service.

Expedia GroupSenior Partner Marketing Manager

Feb. 2014 - Jul. 2019London, United KingdomI served as Senior Partner Marketing Manager and was responsible for: Developing and directing strategic plans to increase affiliate programme performance across diverse European markets including Germany, Italy, the Netherlands and Nordics. Analysing campaign performance, revenue, and ROI to identify opportunities for improvement and implement strategic changes. Executing market research and competitor benchmarking to stay informed on industry trends and best practices. My major contribution include: • Led successful onboarding efforts for new partners, ensuring smooth technical implementation and tracking set-up across web and mobile partner integrations. • Strategically managed and optimised key direct partnerships with industry leaders such as Trivago, Payback, Mastercard, Finn.no, and HSBC, driving consistent brand exposure for Expedia and achieving remarkable YoY growth within the partner portfolio. • Remained attuned to the diverse marketing channels and initiatives of partners and prospects, gaining insights into broad spectrum of commercial opportunities. • Collaborated seamlessly with internal cross-functional teams, including tech, finance, CRM, creative, and brand, to ensure alignment of campaign delivery across the partner portfolio, subsequently providing detailed reporting encompassing multiple performance metrics.

Expedia GroupPartner Marketing Manager

Aug. 2012 - Feb. 2014London, United KingdomSkills: Affiliate Management · Email Marketing · Search Advertising · Teamwork · Customer Acquisition · Digital Strategy · Campaigns · Lead Generation · Social Media Marketing · Multi-Channel Marketing · Strategy · Channel Partner Development · Affiliate Marketing · Partner Development · Software as a Service (SaaS) · Partner Relationship Management · Account Management · Online Marketing · Paid Media Advertising · Performance Marketing · Strategic Partnerships · Growth Marketing · Problem Solving · Channel Partners · Partnership Marketing · Marketing Strategy · Easily Adaptable · New Business Development · Search Engine Marketing (SEM) · Marketing Campaigns · Conversion Optimization · Marketing · Pay Per Click (PPC) · Analytical Skills · Interpersonal Skills

SAY MediaBusiness Development Manager

Feb. 2011 - Mar. 2012Sydney, Australia

Affiliate WindowHead of Affiliate Development, Buy.at

Jun. 2009 - Oct. 2010London, United Kingdom

TMN Group plcAccount Director, Affiliate Future

Jul. 2008 - Jun. 2009London, United KingdomSkills: Affiliate Management · Business Development · Email Marketing · Search Advertising · Teamwork · Customer Acquisition · Digital Strategy · Campaigns · Lead Generation · Multi-Channel Marketing · Strategy · Channel Partner Development · Affiliate Marketing · Partner Development · Management · Account Management · Online Lead Generation · Online Marketing · Performance Marketing · Growth Marketing · Problem Solving · Channel Partners · Team Management · Partnership Marketing · Marketing Strategy · Easily Adaptable · Search Engine Marketing (SEM) · Marketing Campaigns · Conversion Optimization · Marketing · Search Engine Optimization (SEO) · Pay Per Click (PPC) · Analytical Skills · Interpersonal Skills

TMN Group plcWebsite marketing manager, tmn media

Apr. 2005 - Oct. 2007London, United KingdomSkills: Email Marketing · Search Advertising · Campaigns · Lead Generation · Affiliate Marketing · Web Content Writing · Management · Customer Relationship Management (CRM) · Account Management · Online Marketing · Paid Media Advertising · Performance Marketing · Growth Marketing · Problem Solving · Team Management · Easily Adaptable · Search Engine Marketing (SEM) · Marketing Campaigns · Conversion Optimization · Search Engine Optimization (SEO) · Analytical Skills · Interpersonal Skills

TMN Group plcHead of ecommerce, tmn media

Sep. 2004 - Jul. 2008London, United KingdomSkills: Email Marketing · Search Advertising · Customer Acquisition · Digital Strategy · Campaigns · Lead Generation · Multi-Channel Marketing · Strategy · Affiliate Marketing · Partner Development · Web Content Writing · Go-to-Market Strategy · Management · Customer Relationship Management (CRM) · Account Management · Online Marketing · Paid Media Advertising · Performance Marketing · Growth Marketing · Problem Solving · Team Management · Partnership Marketing · Marketing Strategy · Easily Adaptable · Search Engine Marketing (SEM) · Marketing Campaigns · Conversion Optimization · Search Engine Optimization (SEO) · Pay Per Click (PPC) · Analytical Skills · Interpersonal Skills

TMN Group plcKey Account Manager, tmn media

Sep. 2004 - Apr. 2005London, United KingdomSkills: Email Marketing · Search Advertising · Campaigns · Lead Generation · Affiliate Marketing · Web Content Writing · Online Marketing · Performance Marketing · Growth Marketing · Problem Solving · Team Management · Easily Adaptable · Search Engine Marketing (SEM) · Marketing Campaigns · Conversion Optimization · Search Engine Optimization (SEO) · Analytical Skills · Interpersonal Skills