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Work Background
Love That Door, LLCDirector of Operations
Sep. 2022Dallas, Texas, United States- Spearheaded a full rebranding initiative, repositioning the brand as a luxury lifestyle company within 6 months. - Implemented technical infrastructure, enhancing workflow efficiency and enabling data analysis for informed decision- making.
- Overhauled formal business structures and documentation, creating streamlined operational processes that improved overall efficiency by 30%.
- Installed comprehensive HR practices, establishing recruitment, employee onboarding, and performance management systems to foster a more productive and engaged workforce.
Citrus CBD Industries Co-Founder & Chief Brand Officer
Feb. 2020 - Jan. 2023Los Angeles, CA - Instrumental in developing and launching the product lineup, brand identity, and market positioning, leading to a 20% revenue increase in the first year.
- Built and executed omni-channel sales strategies, expanding reach across digital and retail platforms. Social Media Impact: Grew social media engagement by 40% through influencer partnerships and targeted marketing campaigns.
- Fostered strategic partnerships that expanded product reach into new markets, leading to increase in distribution within the first year.
- Established strategic partnerships that expanded product reach to new markets.
The Bunker Co-Founder & Chief Brand Officer
Feb. 2019 - Dec. 2022Beverly Hills- Played a foundational role in building brand identity, business strategy, and operational frameworks from the ground up. - Established and directed brand identity and communication strategies that increased overall brand awareness.
- Managed creative, marketing, and operational teams, driving collaboration that resulted in boosting productivity and project delivery.
- Implemented HR practices and administrative structures, reducing employee turnover and improving operational efficiency.
- Led the planning and execution of large-scale events, which increased both client and partner engagement.
DesiLee Productions and Consulting LLCPresident
Jul. 2013Los Angeles & Dallas- Led B2B sales and strategic partnerships, driving business development across various industries.
- Developed and executed comprehensive branding, content creation, and marketing strategies, contributing to sustained business growth.
- Oversaw event planning, operations, and communications, generating annual revenue growth from client engagements. - Built strong partner programs to position the business as a trusted resource.
Prohibition of Dallas Kitchen & LoungeOperating Partner
Apr. 2013 - Feb. 2014Dallas, Texas- Produced a 40% revenue increase by developing and implementing a revised concept strategy.
- Operational Optimization: Introduced new food and beverage programs, along with waste management and training systems, resulting in improved operational efficiency and reduced costs.
- Oversaw all facets of operations, including bookkeeping, staffing, purchasing, and daily operations, ensuring smooth business functioning and sustainable growth.
Catalinas OriginalsNational Sales Associate
Jan. 2008 - Jul. 2010Dallas/Fort Worth Area- Leading national sales representative that produced 25% of product sales first year.
- Provided direct assistance to upper management, staff, and clients.
- In 3rd year of employment I was promoted to operations and established inventory systems, training program, as well as trade show and logistics strategies.
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