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Work Background
CargusRegional Commercial Director
Aug. 2024Bucureşti, RomâniaAs the Commercial Regional Director at Cargus România, I lead performing sales teams with a relentless focus on driving revenue growth, exceeding profitability targets, and fostering a culture of excellence. With a proven track record in hitting and surpassing sales KPIs, I specialize in coaching, motivating, and developing top-tier sales professionals to maximize performance and sustain long-term success. Key Achievements & Expertise: ✔ Sales & Profitability Leadership– Consistently delivered above-target results through strategic planning, data-driven decision-making, and agile sales execution. ✔ High-Performance Team Builder– Cultivated a winning organizational culture by mentoring sales leaders, optimizing processes, and implementing incentive-driven programs. ✔ People-Centric Coach– Recognized as a highly experienced motivator, empowering teams to unlock their potential through hands-on leadership and performance coaching. ✔ Revenue Growth & Market Expansion – Spearheaded initiatives that boosted market share, client retention, and new business acquisition in competitive regions. By combining commercial acumen, leadership, and operational excellence, I ensure that Cargus România meets and exceeds its business objectives while nurturing a high-energy, results-driven sales environment. #SalesLeadership #TeamPerformance #ProfitabilityGrowth #CoachingExcellence #CargusRomânia
H2On.roSenior Strategy Consultant to CEO
Sep. 2023 - Aug. 2024Bucharest, Romania1. Corporate Vision & Strategy Formulation Led the definition of vision, mission, and strategic roadmaps, aligning stakeholders around long-term objectives. Designed industry-specific positioning (e.g., market restructuring, competitive differentiation) to capture growth. 2. Market Expansion & Business Model Innovation Spearheaded market entry strategies for new geographies, including pivot to new business models (e.g., SaaS, hybrid distribution). Developed commercial strategies: Pricing models, channel mix optimization, and product-market fit analysis. 3. Financial Optimization & Cost-Restructuring Advised on budgeting best practices, identifying cost-saving levers without compromising revenue growth. Supported M&A activities: Due diligence, integration planning, and post-merger value capture. 4. Operational Transformation Drafted operating models tied to business objectives (e.g., agile workflows, digital-first processes). Digital Strategy: Translated IT capabilities into strategic assets (e.g., automation for efficiency, data analytics for decision-making). 5. Human Capital & Talent Strategy Built talent management business cases (e.g., leadership pipelines, upskilling programs) to drive organizational readiness.
Super BrainMental&Performance Sports | Life & Professional Coach
Dec. 2022Bucureşti, Bucureşti, România1. Identify & Overcome Hidden Limiting Beliefs Assessment: Use psychological profiling, NLP techniques, or guided self-reflection to uncover subconscious barriers (e.g., fear of failure, imposter syndrome). Reframing: Replace limiting beliefs with empowering ones through cognitive restructuring and affirmation reinforcement. Evidence-Based Shifts: Help clients recall past successes to disprove self-doubt. 2. Clear Performance Objectives & Strategic Planning SMARTER Goals: Specific, Measurable, Achievable, Relevant, Time-bound, Evaluated, Revised. Process vs. Outcome Goals: Balance long-term vision (winning a championship) with daily micro-goals (improving reaction time by 5%). Accountability Systems: Regular progress tracking with adjustments based on feedback. 3. Mental Training for Competition & Emotional Mastery Pre-Performance Routines: Develop rituals to enter "flow state" (breathwork, visualization). Resilience to Failure: Teach "loss reframing"—viewing setbacks as data for improvement. Pressure Management: Simulate high-stress scenarios in training to build mental toughness. 4. Advanced Coaching Techniques for Champion Mindset Visualization & Mental Rehearsal: Activate neural pathways by vividly imagining success. Mindfulness & Present-Moment Focus: Reduce performance anxiety through meditation or anchored attention techniques. Instinctive Decision Drills: Use reactive training (e.g., quick-response drills in sports, scenario simulations in business). 5. Daily Support for Sustained High Performance Habit Stacking: Embed high-performance routines into existing habits (e.g., gratitude journaling post-training). Energy Management: Optimize sleep, nutrition, and recovery for cognitive & physical sharpness. Real-Time Adjustments: Short check-ins to troubleshoot mental blocks or motivation dips.
VodafoneRegional Commercial Business Manager Direct&Indirect Sales Channels
Nov. 2019 - Sep. 2023Bucharest, RomaniaPost-Merger Integration & Channel Optimization Successfully merged UPC’s sales channels into Vodafone’s larger structure, aligning teams, systems, and KPIs. Strengthened collaboration in Indirect Sales (e.g., partners, distributors), improving margins and NPS. Served as backup for Head of Direct Sales, ensuring continuity during transition. Data-Driven Growth & Agile Strategy Reshaped sales channels based on customer/employee research, driving €30M annual revenue (45% of segment). Launched new sales models (e.g., digital, hybrid) to boost productivity and market reach. Delivered budgets while identifying new revenue streams (e.g., untapped customer segments, upsell strategies). Talent Development & High-Performance Culture Promoted 11+ leaders (e.g., Regional Managers, Digital Manager), creating a pipeline for growth. Championed a customer- and employee-centric culture, embedding Vodafone’s values in daily operations. Operational Excellence & KPI Acceleration Designed a "fast-paced growth" strategy for KPIs (e.g., revenue per channel, conversion rates). Improved business health indicators (e.g., profitability, customer satisfaction, employee engagement).
UPC RomaniaRegional Business Manager Direct&Indirect Sales Channels
Sep. 2015 - Dec. 20191. Built High-Performance Sales Channels from Scratch Direct Sales: Designed and launched a field sales force, optimizing territory coverage and incentive structures. Indirect Retail Sales: Established partnerships with key retailers, creating a scalable distribution model with clear SLAs. Logistics & Tools: Developed budget-friendly operational frameworks (e.g., route planning apps, commission dashboards). 2. Consistently Exceeded KPIs for 4+ Years Delivered double-digit growth YoY across: Revenue | New Customer Acquisition | Service Penetration | Retention Rate Customer Satisfaction (NPS/CSAT): Drove improvements through training and feedback loops. Monthly Overperformance: Surpassed targets through agile adjustments (e.g., dynamic pricing, localized promotions). 3. Cross-Border Leadership & Best Practice Sharing Central-East Europe Collaboration: Advised B2B/SoHo Heads on sales strategies, tools, and reporting frameworks. Model Adoption: Inspired other country teams to replicate the channel approach, elevating regional performance. 4. Talent Acceleration & Organizational Impact Promoted 7+ leaders, including: 1 Channel Partners Manager (expanded third-party network by 30%). 1 Key Account Special Projects Lead (secured €2M+ in enterprise deals). 4 Area Managers (drove 15% productivity gains in their regions).
UPC RomaniaSenior Coordinator Residential Direct Sales
Sep. 2013 - Sep. 2015Bucureşti, Bucureşti, România1. Channel Design & Market Expansion Built from Scratch: Developed Field Sales & Green Area channel strategies, including budget allocation, territory mapping, and incentive models to drive rapid growth. New Market Penetration: Identified and activated 100,000+ service-ready locations as part of a new-build strategy, expanding market reach and customer accessibility. Custom Sales Teams: Designed specialized sales squads (e.g., rural expansion teams, high-value account hunters) to capitalize on niche market opportunities. 2. Rapid Revenue Growth & Execution Excellence Delivered Double-Digit Growth in 6 Months: Surpassed targets through agile execution, data-driven adjustments, and performance-focused culture. Performance Culture: Instilled a high-accountability environment with clear commercial & financial goals, transparent KPIs, and fast decision-making. 3. Leadership & Talent Development Managerial Talent Expansion: Promoted and nurtured high-potential leaders, ensuring a deep bench of future-ready managers. Cultural Transformation: Fostered a straightforward, results-driven culture where performance was rewarded, and financial/commercial goals were unified.
UPC RomaniaRetail Portofolio&Revenue Regional Coordinator
Mar. 2012 - Sep. 2013Bucharest Area1. Customer Portfolio Management & Growth Strategies Owned end-to-end management of the customer portfolio in the designated region, analyzing trends, churn risks, and growth opportunities. Developed data-driven retention & acquisition strategies, collaborating cross-functionally with D2D, B2B, Technical, Call Center, Billing, and Collections teams to maximize customer lifetime value. Implemented predictive analytics to anticipate portfolio fluctuations and take proactive measures (e.g., targeted win-back campaigns, upsell programs). 2. Retail Sales Transformation & Customer Experience Led 19 UPC retail shops, driving sales performance through new customer experience strategies (e.g., consultative selling, digital integration). Redesigned store layouts into modern "concept stores", enhancing brand perception and increasing foot traffic by X%. Executed regional marketing & sales initiatives, ensuring local relevance while maintaining brand consistency. 3. Team Leadership & Performance Culture Built high-performing teams through clear role allocation, continuous feedback, and personalized development plans. Mentored area supervisors, improving leadership capabilities and accountability to meet aggressive sales targets. Introduced performance dashboards and incentive structures to motivate teams and track KPIs in real time.
UPC RomaniaRetail Regional Coordinator
Jul. 2009 - Mar. 2012Bucharest Area
RomtelecomBusiness&Mobile Sales Specialist
Jun. 2007 - Jul. 2009Bucharest1. Rapid Mastery of Telecom Services Quickly adapted to fixed-line operations (Romtelecom) and B2B solutions, becoming proficient in product offerings, sales strategies, and customer pain points. Delivered consistent overperformance in KPIs for fixed, mobile (Cosmote), and business services, driving revenue growth and market penetration. 2. Sales Performance & Customer Excellence Ranked #1 Nationally in mobile services sales for 12 consecutive months, demonstrating exceptional execution and competitive drive. Elevated customer experience metrics through consultative selling, post-sale follow-ups, and streamlined service delivery. Boosted regional & national mobile/B2B sales by optimizing promotions, training retail teams, and refining incentive structures. 3. Strategic Device Logistics & Forecasting Managed nationwide mobile device procurement for retail teams, ensuring optimal stock levels to meet sales demand. Developed data-driven forecasting models to align inventory with Romtelecom’s sales targets, minimizing shortages or overstock.
GermanosShop Manager Assistant
Dec. 2005 - Jun. 2007Bucharest, Romania1. Fast-Track Career Progression Successfully transitioned into my first professional role, quickly mastering telecom and electronics sales. Promoted within a short timeframe from Sales Associate to Shop Manager Assistant, demonstrating adaptability and leadership potential. 2. Sales Excellence Across Multiple Product Lines Consistently delivered top-tier sales performance for: Telecom services (Connex, Cosmote – mobile & fixed-line) Smart devices (digital cameras, GPS, premium electronics) Played a key role in maintaining Top 3 national ranking across all Germanos stores during tenure. 3. Customer Experience & Brand Advocacy Elevated customer satisfaction scores through consultative selling and post-sale support. Strengthened brand reputation by training teams on product expertise and service excellence. 4. Team Leadership & Operational Management Recruited, trained, and coached sales teams on new products, services, and sales techniques. Managed daily store operations, including staffing, logistics, and financial reporting. Proposed and executed high-impact sales campaigns that consistently exceeded targets.
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