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Work Background
eBayUX Content Design Manager
Mar. 2023 - Jan. 2024Remote• Led a user-centric redesign of eBay's HR intranet, enhancing experience for 10,000+ global employees.
• Implemented process improvements to streamline project timelines and optimize resource allocation.
• Managed and mentored a diverse team of content strategists, visual designers, and UX researchers.
• Pioneered AI/LLM integration within eBay's intranet for improved content management and communication.
• Directed comprehensive project management for the HR intranet overhaul, balancing stakeholder needs. Focused on creating intuitive, accessible, and inclusive digital experiences, combining strategic leadership with a passion for user-centric design.
Wells FargoSenior Lead Content Designer
Sep. 2022 - Mar. 2023Minneapolis, Minnesota, United States• Pioneered UX modernization of internal websites, enhancing user experience across multiple Lines of Business.
• Led strategic alignment of digital design initiatives with Wells Fargo's business objectives.
• Facilitated cross-functional team collaborations to translate business needs into actionable design solutions.
• Acted as a mentor, enhancing capabilities in content design, visual design, and engineering teams.
• Contributed to creative and collaborative work environment, improving overall project outcomes. My role emphasized strategic leadership and innovative user experience design, focusing on impactful digital transformations.
WisdomCreative Director
Mar. 2022 - Sep. 2022Minneapolis, Minnesota, United States• Led the development and execution of creative strategies for both online and in-person gaming activations.
• Collaborated with the business development team for client pitches and relationship building.
• Oversaw project lifecycle from concept to execution, aligning creative outputs with client objectives.
• Led a dynamic team of creatives and strategists, fostering innovation and high-quality creative solutions. In this role, I combined strategic leadership with creative vision, driving business growth and client satisfaction.
PolygonSenior Content Strategist
Aug. 2020 - Sep. 2022New York, New York, United States · On-site• Developed a user-centric content strategy focusing on concise, informative content with improved scanability and readability.
• Worked with product designers to revamp the CMS workflow (Chorus), integrating SEO best practices for more effective content production.
• Leveraged SEO and keyword analysis to align content with user preferences, consistently achieving first-page Google rankings for stories. My role centered on enhancing user engagement through strategic content development and SEO optimization.
PolygonEngagement Lead
Oct. 2015 - Aug. 2020Greater New York City Area• Key contributor to strategic organic search traffic growth, achieving 212% average year-over-year growth in a single vertical, demonstrating a deep understanding of user interests and market trends.
• Employed a data-driven approach using analytics and trendspotting to refine content strategies, resulting in a 48% average year-over-year increase in organic search results. Focused on expanding reach and aligning content with evolving user behaviors, my role emphasized data-centric content optimization.
The Narrative GroupDirector of Digital Strategy
Jan. 2015 - Apr. 2015Greater New York City Area• Created physical activations for McDonald's & Chevrolet's #LoveDriveVibe party for Coachella
• Over the course of one day, our party generated over 20 million impressions through partnerships with celebs and influencers like Gigi Hadid, Brody Jenner, Nash Grier, 2 Chainz, Kendell Jenner, Aaron Paul, Christina Milian and more
• Created digital campaigns for new business and existing clients like McDonald's, Chevrolet, Jillian Michaels, Aquaball, and more.
• Leverage new and existing relationships with digital creatives to develop innovative and new media campaigns
Silver + PartnersDirector of Digital Strategy
Sep. 2014 - Dec. 2014Greater New York City Area• Developed high level campaign changes through a mix of managing multiple teams and data analysis for the 2014 Capital One Mascot Challenge
• Crafted physical / digital activation strategies for Wix
• Created digital campaigns for multiple pitches and campaigns including an online activation for the 2014 Super Bowl
MKG - The Experiential Marketing AgencySocial Media Manager
Jun. 2013 - Jul. 2014New York, New York, United States• Managed creative partnerships for high-profile projects, including with Mr. GIF for Portlandia Season 4 and Tony Moore for Maron Season 2.
• Led content creation for two major campaigns, achieving over 100 million social media views; one campaign won a Cannes Lion award.
• Launched a cost-effective content series with food influencers, generating over 800 posts and reaching 500k+ Instagram users within a week.
• Achieved 5x more brand mentions than title sponsors at the 2013 South Beach Wine and Food Festival through innovative activations and social media engagement.
• Provided strategic guidance on social media and community management for clients like Chase, Dockers, Delta, Google, NBCUniversal, and Zynga. My role focused on creative partnership management, innovative campaign development, and effective social media strategy, driving significant digital engagement and brand visibility.
MKG - The Experiential Marketing AgencyCommunity Manager
Jan. 2013 - May. 2013Greater New York City Area• Accelerated growth across all major platforms for the client (Facebook, Twitter, Instagram) through organic growth and leveraging powerful content during fan acquisition campaigns to surpass year-end goals by the 2nd half of the year
SkillshareMaster Teacher
Aug. 2011 - Dec. 2012New York, New York• Instructed over 330 students within first year with nearly 100 hours of teaching time
http://www.skillshare.com/classes/business/Branding-Public-Relations-Social-Media-Essentials/1210537566 • Honored as one of the first "Master Teachers" in the New York City teaching community • Taught courses on branding, public relations, social media, copywriting, and partnership development • Serves as the face of the Master Teacher program • Received over 85 endorsements from past students praising teaching skills • Maintains relationship with past students via mailing list • Maintained Master Teacher community after the program ended and formed a new group called LXH to develop thought leadership and connection with other teachers • Received a fellowship for the inaugural Penny Conference in 2011
Games for ChangeContent Designer
Sep. 2010 - Jan. 2013New York, New YorkDesigned the first online library for video games designed for social impact by curating content, developing information architecture, and building the user experience.
New York City DJMusic Entertainment Professional
Jan. 2008 - Dec. 2011Greater New York City AreaHONORS:
Inaugural Philadelphia Fashion Week, official DJ 2009
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