MKG - The Experiential Marketing AgencySocial Media Manager
Jun. 2013 - Jul. 2014New York, New York, United States• Managed creative partnerships for high-profile projects, including with Mr. GIF for Portlandia Season 4 and Tony Moore for Maron Season 2.
• Led content creation for two major campaigns, achieving over 100 million social media views; one campaign won a Cannes Lion award.
• Launched a cost-effective content series with food influencers, generating over 800 posts and reaching 500k+ Instagram users within a week.
• Achieved 5x more brand mentions than title sponsors at the 2013 South Beach Wine and Food Festival through innovative activations and social media engagement.
• Provided strategic guidance on social media and community management for clients like Chase, Dockers, Delta, Google, NBCUniversal, and Zynga. My role focused on creative partnership management, innovative campaign development, and effective social media strategy, driving significant digital engagement and brand visibility.