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Work Background
BranchBrosContent Strategist and Editor
May. 2024 - May. 2025• Developed content strategy and edited written and video content for various brands, including US Healthcare Insurance (Medicare) and an accountability app (everaccountable).
• Collaborated with teams to ensure brand messaging consistency and engaging content delivery.
• Implemented SEO best practices to optimize content visibility and drive organic traffic.
• Analyzed content performance metrics to make data-driven decisions for content improvement.
Freelance (Self employed)Digital Content Strategist, Editor and Copywriter
Aug. 2023South Africa
AckermansContent Manager
Feb. 2021 - Aug. 2023
Alphabet SocialFreelance Paid Social Media Specialist
Jun. 2020 - Feb. 2021Cape Town, Western Cape, South Africa
Expand AgencyFacebook Specialist and Freelance Copywriter & Editor
Jan. 2020 - May. 2020Cape Town Area, South Africa
Clicks GroupSenior Digital Marketing Copywriter
May. 2018 - Jan. 2020Cape Town Area, South Africa
Southern WriteDigital Brand Content Manager
Jun. 2017 - May. 2018Cape Town Area, South Africawww.jolandimorkel.com Freelance work includes the below: SOUTHERN WRITE
-Dec 2017 - current
-Brand Content Manager PUBLICIS MACHINE
-Sept-Dec 2018
-Freelance social media manager MARKHAM
-Oct 2017
-Freelance Copywriter WUNDERBRAND
-Sept - Dec 2017
-Freelance Social Media Marketing & Copywriting TITAN DIGITAL - Freelance digital copywriter ASSOCIATED MEDIA PUBLISHING
June - July 2017 Cosmopolitan Magazine - Freelance Online Editor
The Publishing PartnershipDigital Editor for Jet
Oct. 2015 - Jun. 2017Cape Town Area, South AfricaSocial Media Management
Oversee content on all digital platforms
Manage team of designers and content producers Manage fashion blogs for website
Deliver high-quality, appropriate content within tight deadlines
Sub-editing, proofreading, and ensuring style consistency in articles and social media content
Commissioning and management of freelancers and contributors
Generate fresh ideas for content, campaigns and competitions
Load content onto website using CMS, keeping SEO principles in mind
Maintain positive relationships with clients and suppliers
Writing and checking ALL social media posts to promote page and drive traffic to website
Contributing to editorial planning
Content strategising
Titan Digital, Perth WAEditor/Senior Copywriter/ Social Media Manager
Jan. 2015 - Sep. 2015Cape TownProduce copy for websites, blogs, social media and digital magazines
• Proofing content across all mediums
• Write SEO website copy for a big variety of clients
• Write digital marketing copy • Edit and sub edit other copywriter’s copy
• Write website copy for clients
• Pitch blog ideas to different clients • Write blogs for different clients
• Write content marketing copy and blogs
• Pitch story ideas for The Point Magazine
• Editor of The Point magazine and Digital Magazine- conduct interviews and write articles for The Point Magazine and Digital Magazine
• Sub-edit and rewrite other copywriter’s work for magazine
• Manage content and distribute to other copywriters
• Brainstorm or sit in for any conceptual or creative sessions with other teams
• Create Social Media Posts and custom graphics for a portfolio of clients
Style Africa Fashion NetworkOnline Editor (permanent and freelance)
Feb. 2014 - Sep. 2015Cape Town Area, South Africa• Launch a brand new website www.styleafrica.co.za
• Work with developer on design, layout and functionality of website. • Draw up content strategy for website. • Decide on content for website, find writers, brief and manage them with deadlines and content. • Liaise with designers, bloggers and fashion and beauty industry companies and individuals to get stories and content for website. • Write editorial content • Manage all content and images on the web
• Work on CMS and optimise SEO for web
• Curate relevant content to reach the audience most likely to buy from us. • Launch Social Media Strategies and Platforms
• Manage Social Media marketing campaigns and day-to-day activities
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Conduct online advocacy and open stream for cross-promotions. • Develop and expand community and/or blogger outreach efforts. • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). • Design, create and manage promotions and Facebook ad campaigns with Marketing Exec and Art Director. • Compile report for management showing results (ROI). • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics. • Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly. • Monitor trends in Social Media tools, applications, channels, design and strategy. • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. • Monitor effective benchmarks for measuring the impact of Social Media programs. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
entrust TEFLOnline Editor/Online Marketing
Aug. 2013 - Nov. 2013Thailand- Manage and write website content
- Edit and Sub-edit website content produced by content producers
- Online marketing strategies and implementation
- SEO Strategy, implementation and management
- Daily maintenance and monitoring of social media platforms
- Source, edit and upload images
ETVContent Producer
Nov. 2012 - Aug. 2013Cape Town Area, South Africa· Write original and compelling entertainment content · Conduct interviews and write feature and news articles on a regular basis for the site · Rewrite copy from publicity department for the website · Select newsworthy stories from entertainment news feeds · Sub-edit copy and rewrite headlines and intro copy · Manage, upload, update and schedule content · Originate content ideas and apply them · Daily maintenance and monitoring of social media platforms · Continually propose and initiate site changes and updates; work with editor, developers and designers to improve usability and design in order to maximise levels of engagement for users and ensure that content is easily accessed and exploited to its full potential · Assist the commercial team with ideas and solutions in order to grow online revenue · Source, edit and upload images
FreelanceFreelance Copywriter at Saatchi&Saatchi, AtPlay
Oct. 2012 - Nov. 2012Sea Point
Ce la Vie MediaOnline Editor/ Features Writer/Social Media Manager
Feb. 2012 - Oct. 2012BlaauwbergOnline editor and Features writer at C'est la Vie Media for the magazines My Wedding Day (Wedding magazine) http://my-weddingday.co.za and @Leisure (Lifestyle and travel magazine) http://www.at-leisure.co.za/ Responsibilities:
- Create (with designer and web designer) the brand new websites
- Daily maintenance and updating of the website to drive traffic and grow the online community
- Daily maintenance and monitoring of all social media for both magazines
- Actively engage with the website readers and users on social media sites
- Liaise with clients about advertising - Work together with Editors to establish the tone and goals for website
- Writing, repurposing, researching and editing copy for both online and print. - Come up with new online marketing ideas and ways to increase readership and visitors online
- Source, treat and resize plus upload and credit all images
- Drive copy and stories for the magazine and online websites - Attend and represent brand at launches and functions to promote and build contacts.
Media24Content Producer
Oct. 2010 - Mar. 2012Cape Town Area, South AfricaDigital/Print Content Producer at 8ink media/Pixelink24 Custom’s Division -sub-division of Media24 recently changed to Cape Town, Business & Custom Division
Responsibilities: - Proofreading and sub-editing Afrikaans copy for INSPIRE magazine
- Writing content and brainstormingfor Spur TOTEM
- Pitching, writing and producing all article content for new Standard bank student website. I write stories on Travel, Savings, Wheels, Move Out, Borrow and Lifestyle a week for web and also re-write them for WAP. Interviewing students and anyone for relevant articles. Managing website content for clients.
- Writing all content and articles needed for websites and print for customers.
- Set up and conduct/direct video interviews with celebrities for website content. - http://studentachiever.standardbank.co.za/youth/ - Brainstorming and writing copy for TOTEM SPUR magazine - Sub-editing Afrikaans and English copy for Sanlam magazines, Mastermind and Inspire
-Social Media Management
FreelanceFashion Styling
Jul. 2010 - Feb. 2012• January 2011 Assistant stylist on shoot for Swiss Clothing line catalogue
• Freelance stylist on TV commercials for Sterilan and Sunsilk – January 2012
• Freelance styling for Calendar shoot with Stormers for Unionsportsgroup 28 to 30 October 2011
• Freelance styling for fashion editor of Top Billing, October 2011
Top BillingFashion assistant
Jul. 2010 - Oct. 2010Fashion assistant for Fashion Editor of Top Billing Magazine and show:
Responsibilities: - Assisting the Fashion Editor to compile ideas for the fashion pages, source products, assist on styling fashion editorials, style guides, “get the celebrity look” – sourcing, DIY projects for the magazine, doing returns, coming up with blurbs and headlines, working with merchandisers and designers and cover shoots.
- Working on all the shows the company has and assists in styling the show Top Billing, No Reservations and the new morning show Expresso. - Working very closely with the Beauty Editor as a beauty and fashion team.
Media24Intern at GoTravel24
Dec. 2009 - May. 2010Responsibilities: -pitching story ideas and writing content - researching and writing stories -uploading stories and updating website daily -managing pictures and corresponding with readers -uploading content links on news24 website -social media management -subbing and checking content
ZaPOPCopywriter
Apr. 2009 - Dec. 2009Copywriter at Zapop & Radio Retail Advertising Company-working with Shoprite, Checkers and Spar in South Africa and Africa Responsibilities:
-responsible for writing all copy
-writing all scripts for in-store advertisements and radio for clients such as:
Computicket, L’oreal, Yardley, Nandos, Sasko, Ceres Juice,Various magazines and I&J to name a few
-managing and directing voice recordings
-scheduling and approving advertisements
-managing administrative work associated with above, including working with clients and contracts
-writing copy for the website and working with the IT team on digital projects and writing all copy needed for the Company
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