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5
Personal Pitch
Unlock Your Business Potential With Expert Growth Engineering & Strategy Services
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Work Background
XepelinGrowth Engineer Associate
Jan. 2024- Proposed, designed and implemented advanced attribution models, including Markov, Shapley, and custom models, alongside the development of channel-specific metrics to optimize marketing spend and channel performance. - Proposed and developed a comprehensive Touchpoint Tracking Model that integrated CRM data and in-app events. This project provided critical insights into the B2B sales cycle, enabling the identification and unlocking of growth loops.
XepelinGrowth Engineer II
Jul. 2022 - Jan. 2024- Engineered in-house automations for loading prospecting opportunities into the CRM (HubSpot), leading to a remarkable 160% increase in conversion rates within the first month of implementation. This became one of the most vital acquisition channels. - Established and maintained a robust prospecting contact database, which served as a key enrichment source for CRM prospects, supplemented by automated contact validation processes to ensure data accuracy and quality.
WinclapGrowth Engineer Ssr
Jun. 2022 - Jul. 2022- Led front-end development initiatives for the back-office interface of the company’s data model, ensuring a seamless and efficient user experience. - Spearheaded the development of in-depth analyses, A/B testing, and incremental experiments to drive data-informed decision-making and optimize growth strategies. - Collaborated closely in the design and implementation of key metrics and features, enhancing the performance tracking and optimization across various paid media channels. - Managed the setup and integration of advertising channels and Mobile Measurement Partners (MMPs), ensuring accurate tracking and attribution for mobile campaigns.
WinclapGrowth Engineer
Jul. 2021 - Jun. 2022- Spearheaded the development of in-depth analyses, A/B testing, and incremental experiments to drive data-informed decision-making and optimize growth strategies. - Collaborated closely in the design and implementation of key metrics and features, enhancing the performance tracking and optimization across various paid media channels. - Managed the setup and integration of advertising channels and Mobile Measurement Partners (MMPs), ensuring accurate tracking and attribution for mobile campaigns.
AutónomoConsultant
May. 2021 - Oct. 2021- Conducted comprehensive evaluations and process improvement initiatives for small and medium-sized enterprises (SMEs). - Delivered consulting services in collaboration with professors from the National Technological University (UTN), carried out independently from the university.
UTN Buenos AiresTeacher Assistant
Mar. 2020 - Mar. 2021Ciudad autónoma de Buenos Aires, Argentina- Served as a Teaching Assistant for the “Work Study” course, a core integrative subject in the third year of the Industrial Engineering program. - Assisted students in understanding and applying concepts related to process optimization, time and motion studies, and efficiency improvements within industrial operations. - Provided support in the preparation and grading of assignments, facilitated study sessions, and contributed to the development of course materials. - Collaborated with the lead professor to ensure students gained a comprehensive understanding of the subject, helping to bridge theoretical knowledge with practical application.
AMPEXADeveloper
Jan. 2017 - Dec. 2017
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