🚀 Passionate about Growth Engineering and Data-Driven Solutions 📊
I specialize in full-funnel strategies to accelerate digital business growth, with a strong foundation in Industrial and Electronic Engineering, enriched by extensive experience in data analysis and attribution modeling.
Throughout my career, I’ve designed and implemented advanced attribution models (Markov, Shapley, and custom models) and developed channel-specific metrics that optimize marketing performance. My expertise extends to creating and refining touchpoint tracking models, integrating CRM data and in-app events to unlock growth loops within complex B2B sales cycles.
In addition, I’ve led the development of in-house automation tools, significantly boosting conversion rates and streamlining prospecting processes. My ability to combine technical skills with strategic thinking allows me to approach growth challenges with innovative, data-driven solutions.
Let’s connect to explore how my expertise in growth engineering and data analysis can drive value for your team and help achieve your business goals!More...