Requests
6
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Work Background
The EconomistGlobal Search Engine Marketing Manager (B2B)
Nov. 2024London Area, United Kingdom
VorbossSenior Performance Marketing Manager
Nov. 2023 - Nov. 2024London Area, United Kingdom
VorbossPerformance Marketing Manager
May. 2023 - Oct. 2023London, England, United KingdomAs a Performance Marketing Manager at Vorboss, I plan, execute, and optimise campaigns across multiple channels and platforms to drive growth and revenue for the company. My marketing strategy, initiatives and objectives centre around B2B lead generation. Vorboss is a leading business fibre and internet connectivity provider in London.
Elixirr DigitalPaid Social and Display Specialist
Oct. 2021 - May. 2023Colchester, England, United KingdomBuilding on strong foundation in B2B marketing, I leveraged my expertise to manage 7-figure budgets and deliver exceptional results for leading global organisations across diverse industries. Achieved highest performing month for a business management consultancy client with 48 leads generated from a single campaign.
Surpassed campaign lead generation target by 51.33%, generating 799 high-intent B2B leads for a global communications client through LinkedIn Ads alone.
Achieved highest revenue for a SaaS client with £1million+ generated from a single campaign.
Strategised new campaign structure leading to an increase of 12.4% in revenue and 11.11% in ROAS.
Led a successful B2B webinar campaign, generating 348 leads at an impressive $38 CPA and 13% conversion rate for global communications client.
Helped setup Google Ads campaigns generating over 14,000 B2B leads in a single quarter.
Developed and executed well-strategised campaigns across LinkedIn Ads, Meta Ads, Google Ads, Snapchat Ads, TikTok Ads, Reddit Ads driving exceptional ROI.
Lead teams on complex projects, providing mentorship and ensuring seamless client communication.
Troubleshooted complex website tracking issues across platforms, ensuring data integrity.
Relied upon for in-depth platform and campaign optimisation knowledge as a senior team member.
Established own best practices for Meta Ads and LinkedIn Ads, driving successful outcomes across multiple campaigns, clients and industries.
Using CRO best practices, recommended and implemented data-driven optimisations beyond ad platforms, impacting landing pages and internal processes for long-term success.
OnviSenior Performance Marketing Executive
Apr. 2021 - Aug. 2021London, England, United KingdomAs the sole Performance Marketer on the team, I was responsible for both the strategic approach and implementation of our Performance Marketing campaigns. I spearheaded a data-driven approach to paid advertising, achieving significant results across multiple platforms. Led a complete restructuring and optimisation of Onvi's Google Ads account, resulting in a significant cost reduction (CPC down from £2.50 to £1.50) and increased reach (impressions up from 3.5k to 4.8k) while maintaining conversions and reducing CPL by 43% from £350 to £200 within four months.
Implemented successful Meta Ads strategy, consistently delivering high-intent leads at 36% lower CPL.
Developed a data-driven PPC strategy specifically tailored to generate qualified B2B leads for Onvi.
Crafted compelling ad copy across platforms, driving targeted traffic to the website.
Built high-converting remarketing campaigns increasing leads generated while decreasing CPL.
Implemented manual lead tracking systems alongside automated reports to ensure data accuracy.
Designed and managed automated email marketing campaigns to nurture leads and drive conversions.
Managed the setup and testing of conversion actions following a company rebrand and website launch.
Conducted in-depth keyword research, identifying over 30 key terms where Onvi wasn't ranking on the first page and implementing strategies to improve position.
Leveraged various signals (such as custom audiences) within Google Ads for more targeted broad match campaigns increasing reach to new audiences while maintaining lead quality.
Presented new strategies and initiatives while actively incorporating feedback for continuous improvements.
Optimised messaging and positioning based on insights from strong relationship with sales team.
Benchmarked campaigns against competitors and industry leaders, identifying areas for improvement and new opportunities for growth.
InformaMarketing Executive
Nov. 2018 - Apr. 2021London, United KingdomIn my role at this FTSE 100 company, I thrived in a dynamic environment, managing a diverse portfolio of marketing campaigns that increased postgraduate program enrolment by 23% which inherently enabled portfolio growth of 26%. Successfully oversaw a portfolio of over 40 digital and offline marketing campaigns, generating over 800 student enrolments across 30+ postgraduate programs (LLMs, MScs, MBAs) within the rapidly growing "Law and Finance" market segment.
Achieved exceptional results with a lean budget, developing and executing high-performing strategies for each individual campaign.
Generated over 10,000 leads by leveraging a diverse range of marketing channels including Google Ads, SEO, Meta Ads, LinkedIn Ads, Twitter Ads, Email Marketing, third-party publications and more.
Managed and optimised both paid and organic social media campaigns (LinkedIn, Meta, Instagram, Twitter) to generate leads and direct sales.
Crafted high-converting email campaigns with persuasive copy to nurture leads and drive sales.
Used CRO strategies to boost lead generation and improve search engine results page (SERP) rankings.
Conducted comprehensive competitor and market research to inform campaign development.
Continuously refined marketing strategies by deepening understanding of ideal customer profiles.
WFP Fire and Security Wire-Free ProtectionMarketer
Aug. 2015 - Oct. 2018Stock, Essex, United KingdomManagement of all Online and Offline Marketing. As the sole Marketer for WFP, I'm not only responsible for the marketing strategy, but also the implementation, maintenance and tracking of all Marketing Activities. The duties include but are not limited to: Maintaining and Improving strong SEO positions, 1st position for a number of KWs. (SEO)
Bringing leads in through Google Ads. (PPC)
Regularly maintaining and updating the WordPress Website; optimising for conversions, experience, search and performance. (Website, SEO & Copywriting)
Sending Email Broadcasts to our lists of customers and prospects on a weekly basis. This maintained and added to our already strong relationship with our clients, whilst also bringing in new leads. (Email Marketing & Copywriting)
Sending out Direct Mail, periodically. (Direct Mail & Copywriting)
Managing all of WFP’s Social Media platforms, such as:
Facebook
Instagram
Twitter
LinkedIn
Pinterest
(Social Media Marketing & Copywriting)
Control and upkeep of Infusionsoft Campaigns. (Email Marketing Automation & Copywriting)
Develop, Run and Maintain my own marketing campaigns. (Marketing Strategy)
Track all campaigns and report on the successes and performance of all. (Data Analysis)
Carry out periodical PR. (PR & Copywriting)
Dealing with Creative Agencies, including Marketing & Design Agencies. (Digital Marketing) Systems/Tools/Platforms Experience
WordPress (Website Development)
Infusionsoft (CRM, Email Marketing and Email Campaign Management)
Google Ads (PPC & Lead Generation. Used to be called AdWords)
Google Analytics (Website Tracking, Analysis and Reporting)
Pro Rank Tracker (SEO rank tracking)
HotJar (Website Conversion Optimisation and Analytics)
Bing Ads (PPC & Lead Generation)
Facebook Ads Manager (PPC & Lead Generation)
LinkedIn Campaign Manager (PPC & Lead Generation)
Various Google Tools including but not limited to: Google My Business, Search Console, Webmaster tools and more. (SEO, Website and CRO)
Canva (Design Platform)
HalfordsSales Representative
Jul. 2013 - Aug. 2015Chelmsford, United KingdomSales, customer relations, bicycle repairs/servicing and sales.
Moores Jewellers Ltd.Sales Assistant
Oct. 2011 - Apr. 2013Sales, Looking after customers, Repairing watches/jewellery, E-commerce
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