WFP Fire and Security Wire-Free ProtectionMarketer
Aug. 2015 - Oct. 2018Stock, Essex, United KingdomManagement of all Online and Offline Marketing. As the sole Marketer for WFP, I'm not only responsible for the marketing strategy, but also the implementation, maintenance and tracking of all Marketing Activities. The duties include but are not limited to: Maintaining and Improving strong SEO positions, 1st position for a number of KWs. (SEO)
Bringing leads in through Google Ads. (PPC)
Regularly maintaining and updating the WordPress Website; optimising for conversions, experience, search and performance. (Website, SEO & Copywriting)
Sending Email Broadcasts to our lists of customers and prospects on a weekly basis. This maintained and added to our already strong relationship with our clients, whilst also bringing in new leads. (Email Marketing & Copywriting)
Sending out Direct Mail, periodically. (Direct Mail & Copywriting)
Managing all of WFP’s Social Media platforms, such as:
Facebook
Instagram
Twitter
LinkedIn
Pinterest
(Social Media Marketing & Copywriting)
Control and upkeep of Infusionsoft Campaigns. (Email Marketing Automation & Copywriting)
Develop, Run and Maintain my own marketing campaigns. (Marketing Strategy)
Track all campaigns and report on the successes and performance of all. (Data Analysis)
Carry out periodical PR. (PR & Copywriting)
Dealing with Creative Agencies, including Marketing & Design Agencies. (Digital Marketing) Systems/Tools/Platforms Experience
WordPress (Website Development)
Infusionsoft (CRM, Email Marketing and Email Campaign Management)
Google Ads (PPC & Lead Generation. Used to be called AdWords)
Google Analytics (Website Tracking, Analysis and Reporting)
Pro Rank Tracker (SEO rank tracking)
HotJar (Website Conversion Optimisation and Analytics)
Bing Ads (PPC & Lead Generation)
Facebook Ads Manager (PPC & Lead Generation)
LinkedIn Campaign Manager (PPC & Lead Generation)
Various Google Tools including but not limited to: Google My Business, Search Console, Webmaster tools and more. (SEO, Website and CRO)
Canva (Design Platform)