Tom Patel is an accomplished Search Engine Marketing (SEM) Manager at The Economist, a globally renowned publication. With a robust background in digital marketing, Tom specializes in optimising online presence through data-driven strategies. Tom holds an impressive track record in enhancing web visibility, driving traffic, boosting conversion rates, improving lead generation efforts and enhancing commercial growth. His digital expertise cover a wide range of digital channels such as, PPC, SEO, Paid Social, CRM, Email Marketing, CRO and more. Prior to joining The Economist, Tom honed his skills in several prestigious B2B organisations ranging from Startups and SMEs to Multi-billion-dollar FTSE 100 organisations. His ability to seamlessly integrate creativity and analytical thinking has led to significant growth and success for the businesses who've partnered with him.More...