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Work Background
Wilmington Treatment CenterAdmissions Coordination
Nov. 2024 - Aug. 2025United States, Wilmington• Coordinated high-volume client admissions from initial inquiry through intake, ensuring clinical accuracy, insurance verification, and empathetic communication in compliance with HIPAA.
• Served as the primary liaison between patients, families, and clinical teams, managing sensitive information and urgent referrals with discretion and professionalism, showing reliability in handling cases.
• Authored a comprehensive intake SOP and self-guided training system that streamlined onboarding for new hires and improved consistency in admissions workflow, auditing intake processes for efficiency and maintenance.
• Conducted regular business reviews to minimize client churn, utilizing data-driven techniques to enhance the admissions process and ensuring an effective management system for renewals.
Freelancer/ContractCRO Analyst / Demand Generation Specialist
May. 2023United States, Wilmington• Achieved a 30% increase in website conversion rates by implementing tailored conversion rate optimization (CRO) strategies that enhance user experience (UX), demonstrating ambitious goals in performance marketing.
• Collaborate with clients to develop and execute marketing strategies aligned with their business objectives, leveraging business case frameworks for improved program delivery and engaging internal stakeholders.
• Contribute to improvements in consumer acquisition and satisfaction metrics through targeted initiatives and behavioral segmentation, while utilizing SQL for effective data query.
Innovative Financial GroupDigital Marketing Specialist
Feb. 2022 - May. 2023United States, Wilmington• Developed comprehensive marketing strategies and test plans that significantly enhanced ROI/ROAS by optimizing conversion rates through insights from social psychology and market trends, enhancing the customer retention rates.
• Integrated technical CRM/API systems, including Salesforce, GHL, and Hubspot, and organized lead generation processes, resulting in a 65% improvement in client outcomes and revenue.
• Implemented AI/ChatGPT technologies to achieve a 15% increase in conversion rates while managing substantial B2B SaaS advertising budgets and executing targeted digital marketing campaigns.
• Monitored campaign performance and adjusted strategies for continuous improvement, maintaining a relentless focus on results.
Work+Fly Digital MediaGrowth Marketing Specialist
Nov. 2021 - Feb. 2022United States, Chicago• Developed and executed immersive events and expos that led to an 83% increase in client acquisition and a 68% improvement in repeat business, driving an impressive CAC reduction.
• Conducted comprehensive market analysis to identify target audience data, enabling the creation of effective and focused marketing strategies, ensuring disciplined execution and communication.
• Crafted and directed strategic narratives, utilizing storytelling techniques for key initiatives, significantly boosting demand within targeted market segments and enhancing brand positioning, providing clarity to brand messaging.
• Managed complete marketing campaigns and events, resulting in income maximization and exceeding user acquisition goals, focusing on footprint expansion and complexity management.
Work+Play AnalyticsBI Analyst / Success Strategist
Feb. 2021 - Feb. 2022United States, Chicago• Developed and executed comprehensive business analysis solutions that prioritized B2B SaaS capabilities and accurately predicted future trends through advanced analytics, implementing forecasting techniques.
• Created an immersive online analysis platform that enhanced team proficiency and performance, focusing on pattern recognition and proactive decision-making.
• Facilitated collaboration across diverse teams to implement self-service proactive reporting mechanisms, resulting in a 49% increase in client retention and engagement and a 240% increase in ROI within one quarter, setting standards for dashboarding and improving data hygiene.
Raleigh Room Escapes, LLCOwner / Creative Director
Apr. 2015 - Aug. 2019United States, Raleigh• Conducted comprehensive research and developed innovative content strategies that resulted in a threefold increase in brand visibility and customer engagement, significantly exceeding annual revenue goals.
• Produced a diverse range of digital assets, including videos and infographics, while fostering collaboration across teams to enhance marketing effectiveness, ensuring an editorial consistency across campaigns.
• Managed and optimized the digital marketing budget, implementing A/B testing on SEO and PPC campaigns to improve performance and support ongoing business growth, focusing on Csat metrics.
Freelancer/ContractCreative Professional
Jun. 2011United States, Chicago• Collaborated with directors and creative teams to produce customized musical arrangements that enhanced narrative impact across various projects.
• Developed a range of visual assets, including logos and promotional materials, aligned with client branding strategies, leading to increased brand recognition and engagement.
• Utilized advanced post-production techniques to enhance video content across multiple formats, creating compelling narratives that engaged audiences.
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