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Work Background
Co-Founder - Strategist
domino creativeCo-Founder - Strategist
Apr. 2021Budapest, Hungary
Digital Brand Manager
NestléDigital Brand Manager
Sep. 2020 - Apr. 2024Budapest, Hungaryhttps://www.nestlebaba.hu/
Digital Marketing Manager
Central Médiacsoport Zrt.Digital Marketing Manager
Feb. 2019 - Sep. 2020I manage 3 digital platforms: Nosalty, Házipatika.com and Well&fit.hu as a marketing manager. - Develop and execute marketing strategy for the platforms I manage - Develop and execute BTL activities in order to increase brand awareness and loyalty to be in line with ATL communication - Develop and execute / support the platforms digital presence - Product update and competition analysis - Continuously analyze marketing data and trends to understand partners' and consumers' needs, measure effectiveness and look for future market potential - Control over budget management and spending - Reporting - preparing reports and presentations about the sales projects and campaigns - Analyzes digital campaigns’ effectiveness and defines corrective actions. Actively monitors competitor activity on digital platforms. Collect insights from social listening.
Regional Marketing Specialist
LG Electronics CEERegional Marketing Specialist
Jun. 2018 - Feb. 2019Product categories: MC & AE Region: Hungary, Romania, Croatia, Slovenia, Bulgaria, Serbia, Macedonia Tasks: - Develop and execute advertising strategy for MC and AE division for domestic and export markets through media planning and product PR - Develop and execute BTL activities and channel marketing in domestic and export markets in order to increase brand awareness and loyalty to be in line with ATL communication - Collecting and preparing product presentation materials in order to support LG product understanding by partners and consumers - Develop and execute / support LG MC and AE products digital presence - Product update and competition analysis - Develop, execute, support and maintain LG MC and AE in store presence, participating in merchandiser / promoter coordination - Organizing AE and MC related partner and consumer events - Continuously analyze marketing data and trends to understand MC and AE partners' and consumers' needs, measure effectiveness and look for future market potential - Understand individual partner and customer needs, develop individual marketing programs and actions for the specific partners and customer segments - Ensure maximum control over budget management and spending - Reporting - preparing reports and presentations about MC and AE activities, budget, etc. - Quaterly product roadmap update
Management Trainee Program - Brand Management
HEINEKENManagement Trainee Program - Brand Management
Jun. 2016 - Dec. 2017Brand marketing: Strongbow brand management - ATL & BTL campaigns (TV, digital, HoReCa activations, festivals, PR etc.) - Budget planning & management New product launch preparation and assistance: - Consumer researches - ATL & BTL planning - Package development (selling story, TAP process coordination) - Budget and time management - Trade Marketing & Sales plan preparation - Project and performance tracking and monitoring - Lead the project team meetings regularly - Systematic project update on the relevant forums - Competitor review and monitoring Sales: - As a part of the wholesale cabinet I had to review the channel’s operation and develop the new company strategy - Organize „Love Beer” education days for the wholesale partners - Develop the event concept and create the brief for the BTL agency - Coordinate the BTL agency during project - Project & budget management Innovation: - NPI process management - Lead the monthly gate meetings and create the administration - Track the projects (via NPI project management platforms) - Continuous collaboration with the supply, financial and brand teams - Organize, coordinate & evaluate consumer and product researches - Lead the Global Innovation Challenge
Sales and Marketing Assistant
Corso Hotel Pécs****Sales and Marketing Assistant
Feb. 2015 - Jan. 2016
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