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Work Background
Zup InnovationSenior Product Designer
Mar. 2025São Paulo, Brasil
MBLM DXBConsultant (Temporary) - Product Designer
Oct. 2024 - Jan. 2025Dubai, Emirados Árabes Unidos- ADAA - Emirates Government Financial Compliance Entity: Complete UI Kit documentation, User flows - Dubai World Trade Centre's new Intranet: Information Architecture, Low and Mid Fidelity prototypes, Artificial Intelligence Front-end React code exporting with Anima. Skills used: UI Design, Prototyping, Figma, Anima to React, User flows
KMVSenior Product Designer
Sep. 2021 - Jan. 2025São Paulo, BrasilLoyalty App | Areas: Backoffice - B2B, Account and Payment - B2C, Growth/Partnerships -
B2C. Optimization of the checkout experience and payment methods for gas stations, partnership offers, and other services; Creation of the new account and payment flow. I led the project to handoff, and the research I conducted led to the decision to pivot, expanding the scope to the app's home; In the growth area, I successfully presented solid data-driven proposals for a complete review of their
interfaces and adjacent flows. Skills Used:
✓ UX/UI Design: Journey mapping, user scenarios, user flows, mockups, wireframes, prototyping, heuristic analysis, card sorting; ✓ UX Research: User and stakeholder interviews, quantitative research, field research, benchmarking, usability testing, and perception testing; ✓ Design Thinking; ✓ Agile methods: Scrum and Kanban; ✓ Data analysis: Google Analytics, Power BI, Excel; ✓ Metrics framework: Alignment with OKRs; ✓ Business and technical refinement: continuous dialogue with stakeholders, maintaining multidisciplinary presence in the project; ✓ Figma, Figjam, Browserstack, Maze.
AwariEducation Mentor - Product Design Course
Sep. 2021 - Sep. 2022São Paulo, Brasil
Porto SeguroSenior Product Designer - Carro Fácil
Jun. 2020 - Sep. 2021São Paulo, BrasilCar subscription - SaaS | Areas: CX - B2C and Backoffice - B2B. In upstream, I streamlined and automated necessary flows for consultants and brokers to grow sales and
renewals; Prioritized demands, reducing operational effort versus business objectives; Developed a MVP that included manual information entry and leadership validations, which would later feed an AI in its final stage; Managed the development team and its downstream demands, from technical refinement to the
development of solutions. Skills Used:
✓ UX/UI Design: Journey mapping, user scenarios, user flows, mockups, wireframes, prototyping, heuristic analysis, card sorting; ✓ UX Research: User and stakeholder interviews, quantitative research, field research,
benchmarking, usability testing, and perception testing; ✓ Design Thinking; ✓ Agile methods: Scrum and Kanban; ✓ Data analysis: Google Analytics, Business Dashboards; ✓ Adobe XD, Figma, and Miro.
Porto SeguroProduct Owner - Carro Fácil
Jun. 2020 - Mar. 2021Skills used:
Agile poker; Backlog Refinement; JIRA Kanban / Backlog integrity management;
MVP development.
Santander BrasilSenior Product Designer
Sep. 2019 - Mar. 2020São Paulo, São Paulo, BrasilCredit recovery SaaS with Inbound MKT and Gamification | Areas: Growth - B2C. I led the creation of a new homepage, optimizing the growth flow through analysis of navigation and
conversion data, focusing on value perception. Debt renegotiation conversion increased, and rejection
rates decreased. The project has continued to sustain itself since 2019; Empathy map publishing within the company, akin to a dashboard, to provide visibility into user attitude and comportament, understand the diverse ways of managing their finances, and collaborate on hypotheses, fostering space for multidisciplinary perspectives and contributing to the product design culture. Skills Used:
✓ UX/UI Design: Journey mapping, user scenarios, user flows, mockups, wireframes, prototyping, heuristic analysis, card sorting; ✓ UX Research: User and stakeholder interviews, quantitative research, field research,
benchmarking, usability testing, and perception testing; ✓ Agile methods: Scrum and Kanban; ✓ Data analysis: Google Analytics, Power BI and Hotjar; ✓ Adobe XD, Figma, and Miro.
UOL - Universo OnlineUX Designer Pleno / Product Owner
Mar. 2018 - Jul. 2019São Paulo, São PauloAreas: CX - B2C and B2B I mapped journeys and conducted discovery with internal stakeholders, negotiated demand prioritization, delineating them rationally; Field research, shadowing, and interviews with CX professionals and end-users to analyze pain points;
Technical refinement of solution hypotheses, aiming to drastically reduce project development costs and time; Created a statement solution that reduced theme related contact rates;
Developed an MVP that unified B2C and B2B self-service areas based on technical feasibility assessment and business refinements. Skills Used:
✓ UX/UI Design: Journey mapping, user scenarios, user flows, mockups, wireframes, prototyping, heuristic analysis, card sorting; ✓ UX Research: User and stakeholder interviews, quantitative research, field research, benchmarking, usability testing, and perception testing; ✓ Design Thinking; ✓ Agile methods: Scrum and Kanban; ✓ Data analysis: Google Analytics, Business Dashboards; ✓ Adobe XD, Figma, and Miro.
Edeal Comunicação DigitalInteraction Designer, Creative Director, Front-end Dev
Mar. 2014 - Mar. 2018Wireframes, Web and Landing-pages, Pages and ads A/B testing, Responsive front-end, Wordpress implementation by creating or editing themes, Branding, Graphic design, Packaging design, Vectorial Illustration, Microcopy.
Infornet Soluções InteligentesUI Designer Internship
Mar. 2010 - Oct. 2011Belo Horizonte
Infornet Soluções InteligentesFreelancer Interaction Designer / Front-end developer
Mar. 2009 - Jun. 2017Contagem e Região, BrasilThis is an enterprise that I lived a long time relationship as unique designer and front-end developer. I used to produce landing pages and web pages to their systems customers and got a lot of experience at the automobile insurance that is their main type of customer.
FGonça DesignInteraction Design Consultant / Front-end Developer
Jun. 2008 - May. 2019São Paulo e Região, BrasilUX Research, IoT projecting, Branding design, Packaging design, User interviews, User stories elaborations, A/B testing, User testing, Microcopy, Information Architecture, Experience mapping, VUI optimizations, Design System elaboration, Front-end developing, Vectorial Illustrations, Digital Marketing planning, Project managing.
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