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Work Background
PortoBank: Portoseg S.A. - Crédito, Financiamento e InvestimentoProduct Specialist
Nov. 2024Brazil, São PauloLed the development and launch of the PJ Digital Account, creating innovative financial
solutions for business customers.
Designed and implemented functionalities to address financial complexities, ensuring
seamless integration with management systems.
Focused on product scalability to support sustainable business growth.
PixterGroup Product Manager
Jul. 2021 - Oct. 2024Brazil, São PauloLed the launch of Brazil'
s first agribusiness digital account, from discovery to go-to-market.
Managed digital financial products, including Carro Fácil (Porto), Riocard+ app, and the PXT
financial solutions hub.
Oversaw agile project management, backlog administration, and scope definition using JIRA,
Confluence, Notion, Readme, and Miro.
Defined and adjusted strategic guidelines for product development, aligning them with
stakeholders and business goals.
Led digital marketing initiatives using data-driven strategies to enhance engagement and
customer retention.
Continuously improved products based on data analysis, user feedback, and strategic team
meetings.
Managed multidisciplinary teams, fostering a collaborative work environment and providing
mentorship and training.
Mais TODOSProduct Owner
Oct. 2020 - Jul. 2021Brazil, São PauloDeveloped a white-label digital account (PF and PJ) in partnership with Banco BS2 for Grupo Todos
Managed product roadmap, backlog, user stories, and release definitions.
Led customer service teams and analyzed key metrics for decision-making.
Aligned market trends with business strategies.
BluProduct Owner
Nov. 2019 - Sep. 2020Brazil, São PauloLed financial operations and digital account product development.
Managed stakeholder communication, product roadmap, and backlog.
Developed user-centric features and payment methods.
Used agile methodologies (Scrum, Kanban, JIRA) to optimize product development.
RecargaPayProduct Owner | Marketing
Jul. 2019 - Nov. 2019Brazil, São PauloManaged the entire recharge negotiation process with operators.
Monitored B2B and B2C product metrics and developed digital strategies.
Prioritized development activities using Scrum and Kanban.
M4UProduct Owner | Marketing
Aug. 2017 - Jul. 2019Rio de Janeiro e Região, BrasilAlignment of the product vision with the external customer, facilitating communication between the business and technology areas, setting goals and coordinating the team so that they effectively achieve the vision outlined for the product; Backlog administration managing the list of tasks that need to be performed by the scrum team, clearly writing the tasks so that all stakeholders understand the strategy and development schedule; Prioritization of activities, measuring effort before and during development sprints and segmenting work that constantly adds value to customers; Participation in development routines in daily meetings with the scrum team, exploring new product features and collecting user feedback to ensure better adherence to the market and constant evolution. In addition to direct interaction in Reviews and Retrospectives. Measurement of analytical results focusing on goals in line with the Marketing/Business team; Construction of analyzes and presentations; Negotiation of Contracts with clients; Developing Experiences with a focus on: Ux, Social Media, SEO, Sponsored Links, Inbound Marketing, Content Marketing, Analytics, Email Marketing and CRM.
M4UFinancial analyst
Sep. 2014 - Aug. 2017Rio de Janeiro e Região, BrasilBank and Product Reconciliation Billing Treasury - Accounts Payable and Accounts Receivable CAPEX and OPEX Budget and Forecast Negotiation of contracts with the client
BradescoBanking
Sep. 2011 - Aug. 2014Bank and Product Reconciliation Billing Treasury - Accounts Payable and Accounts Receivable CAPEX and OPEX Budget and Forecast Negotiation of contracts with the client
CitibankIntern
Jan. 2011 - Jul. 2011Internal internship for a client of the Legal segment in the commercial area. Customer service, meeting goals and visiting are part of the daily routine.
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