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Work Background
Venture SidekickCo-CEO
Sep. 2024Startup Sales and Retention Experts Our mission is to find the process that closes every deal and keeps every customer for life.
SaferMeChief Executive Officer
Jan. 2024 - Aug. 2024New Zealand- Raised $350k in bridge financing. - Rightsized balance sheet. Stabilised the company. - Reduced costs to get SaferMe to break-even.
- Led NZ + AU sales (both direct and via partner channels) from demo through closing—continued top- line growth month over month. - Hired vCFO and reset budgets and targets.
- Re-prioritised product roadmap with Product team. - Worked closely with Customer Success team on retention and streamlining onboarding. - Worked on Marketing and Communications to enrich customer knowledge and experience.
- Monthly board reporting and overall management of investors.
SaferMeHead of APAC
Feb. 2022 - Jan. 2024New Zealand- Manage customer retention and contract renewals
- Manage NZ + AU sales from demo through closing. Work alongside CEO on pitch strategy and sales process. - Manage two sales employees
- Account Manager for 50+ key accounts
- Built out Partner Sales Channel
Level Up Level Up Member
Nov. 2021Level Up is a Founders for Founders group run by Linda Jenkinson.
The Hello CupChief Executive Officer
May. 2021 - Feb. 2022New ZealandHello is an innovative and sustainably focussed menstrual product company. Founded in New Zealand and selling globally across D2C and B2B channels. - Managed a team of 7.
- Build Financial Model and IM in preparation of Seed Capital Raise
- Led company through successful Seed raise (2.5M) - Set and manage the budget for the company and work with each department head on setting budgets and financial KPI's.
- Manage the company P&L. Support department managers to ensure they understand financial responsibilities and goals. - Hire vCFO and finance team
- Prepare reports for the board of directors. - Set overall strategy in collaboration Board. - Managed company restructure to align with long term strategy. - Manage relationships with key stakeholders
- Work alongside NZTE and Founders to develop US break-in strategy.
- Develop sales and pitch strategy with sales partners in the USA and Australia.
- Pitch to retail partners - NZ/AU/US - Manage relationships with retail partners
- Work with NZTE on developing strategy to access funding. - Work closely with the team on creating a harmonious, kind and productive work environment.
- Mentor the team so they feel empowered, secure in their work and have clear direction. - Work alongside NPD team on budgets, viability, R&D and marketing strategy.
- Prepared weekly and monthly sales reports across D2C and B2B channels. Distribute to the team to provide context against targets and progress towards milestones. - Work with US advisors on setting up US entity and ensuring Hello was compliant with all requirements.
Bright Work Founder
Mar. 2020 - Sep. 2021New Zealand- Working with early-stage startups on MVP design, capital raising strategy, mentorship, early market validation. An 'in it together' approach. - Business Systems - project manage the overhauling of key technology systems and operations. Research and recommend based on requirements.
- Coworking Spaces - Tech stack design and implementation, business design and community planning.
- Project Management - Oversee projects to ensure key stakeholders are aligned and projects run on time and on budget. Present finished projects to wider team and board members.
OfficeRnDAPAC Regional Manager
Dec. 2017 - Feb. 2020New Zealand- After relocating back to New Zealand I helped build the strategy for global representation; remote hiring and execution plan for APAC region. - As part of the growth of OfficeRnD, I mentor, develop and train new remote hires through day to day contact, planned training sessions and facilitated workshops. - Hired and mentored first International hire in the US. Work on plan to grow the region and hire additional team members.
- Traveled to multiple countries for conferences and speaking engagements to represent OfficeRnD and speak about the Flexible Workspace industry. - Create & Run industry webinars for up to 15 client participants including post-webinar analysis and Q+A follow up
- Set up inbound sales process + demo guidelines for the team of sales representatives (3 based across the USA, UK and Europe)
- Worked on system redesign with Developers and Product Managers. Represent client interests and requests. Focus on UX.
- Project Manage clients in set up and implementation of OfficeRnD product. Design roll out strategy and manage any custom development work. - Manage a roster of 40-50 clients at any given time. - Technology tools utilised: Hubspot Pro, Trello, Atlassian (Jira + Confluence) Hellosign, G Suite, Microsoft Office Suite and Mailchimp
- Responsible for 60% of Revenue as of Jan 2020 through new client growth and leveraging current client base
- Helped company to grow from $0 ARR to $1.5M ARR in 3.5 years.
OfficeRnDSales and Account Manager - Worldwide
Apr. 2016 - Dec. 2017London, England, United Kingdom- Managed Global sales, key accounts, and Business Development at OfficeRnD. - Worked with development team on new product and prioritisation
- Product Marketing and Implementation
- Customer Onboarding and Support
- Attended industry events and spoke as a representative of the company. - Worked with Founders to hire team members as we scaled.
NextSpace Coworking + InnovationSenior Community Manager
Jun. 2014 - Sep. 2015Culver City, California, United States- Actively engaged with the community on a daily basis. - Responsible for member experience and overall culture of coworking space. - Responsible for monthly and yearly budget for the office and worked with CFO and CEO on sales, earnings projections and yearly budget reviews. - Gave tours of coworking space and followed up on all leads. - Stabilised membership and consistently was the highest earning space in the company.
- Implemented, designed and managed a space redesign and reconfiguration. - Implemented seasonal promotions and managed marketing and social media channels to drive engagement and increase membership. - Formatted and created content for weekly and monthly newsletters to keep the community updated on events and news. - Mentored and managed the Community Manager, and had weekly 1-on-1s to monitor and support professional growth. - Managed and ran weekly and monthly events to increase member experience and generate new leads from outside the community. - Actively engaged with local neighborhood community; attended Mayor’s luncheons, job fairs, local events and managed partnerships with local vendors and nonprofits. - Managed relationship with Landlord and assisted in lease negotiations. Kept updated on news within Tech and coworking community and built mutually beneficial partnerships and relationships. - Attended and participated in local coworking managers Meetup group. - Attended and worked at the Global CoworkingConference, 2015; managed all staff working the event and attended various panel discussions and events, built great relationships with fellow coworking managers. - Worked alongside the CCO and CEO on company projects, including employee events and implementing and rolling out new systems. - Ran all operations, community management and facilities autonomously.
NextSpace Coworking + InnovationCommunity Manager
Apr. 2013 - Jun. 2014Culver City, CA- Engaged with the community on a daily basis, received feedback and built strong relationships to ensure community was prosperous and productive. - Assisted in running local community events. Gave daily tours of coworking space. Managed day to day facilities and operations and kept the office at a high level of organisation and cleanliness. - Worked in conjunction with Senior Community Manager and communicated all happenings within the space and community. - Managed mail and package delivery as well as managed online mail database. - Promoted to Lead Community Manager and managed communications and initiatives between nine other team members. - Worked closely with the CEO and CCO in organising company offsite. - Elected by colleagues to communicate between CEO and Community Managers. - Managed relationships with all vendors and suppliers. Reviewed contracts and services to ensure efficiencies.
TaskUsOperations Manager
Oct. 2012 - Jun. 2013Santa Monica, CA, USA- Manage multiple calendars, heavy scheduling of extensive International and National travel. Traveled with CEO and President for business. - Organize staff and client events, head of cultural committee; implemented initiatives, perks and events to boost team morale. - Manage neighboring office tenants and facilities. - Oversaw and managed new office build out and design. - Assisted in recruiting new employees and managed onboarding processes as well as office human resources in both California and Philippines offices. - Overhauled office health insurance systems and managed partnerships with Health Insurance providers. - Assisted Communications Manager with Marketing and PR for events and also assisted Financial Controller with implementing office financial policies. - Attend local Tech startup events to drive leads for new business and build local relationships. Attended SXSW; attended panel discussions and ran large scale events for the company to generate and attract business relationships. - Manage weekly company meetings, goals and agendas.
Citizen GlobalExecutive Assistant
Jan. 2011 - Jan. 2012Venice Beach, CaliforniaManage multiple calendars and heavy scheduling, meeting set up and liaison with high-profile clients. Arrange international/national travel for multiple executives. Organize, manage and coordinate staff and client events. Assist with client proposals/presentations, manage day-to-day running of office including management of office facilities. Worked closely with accounts department on financial audits, bill payment, expense reports and office budgeting. Assisted head of HR in all aspects including recruitment and job posting management. Assisted media services department with social media outreach and research.
SweeneyVestyExecutive Assistant
Jan. 2008 - Jan. 2010Research, compile and present reports, answer phones and fielding calls from the media, meeting and greeting clients, organized and ran client events, set-up international offices, assisted in writing copy for publications and websites, edited and proof-read articles, emails, letters and proposals. Transferred to the New York office; Interfacing and correspondence with high-profile clients, managed multiple diaries across several time zones, booking national/international travel. Managing and acquiring international Visa's. Worked closely with accounting team to ensure invoices and all finances pertaining to business and home were meticulously maintained. Managed multiple households and assisted family in most facets of their personal lives.
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