Aylin Abdullah - People Experience Director, Growth Hacker

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Work Background

Talent Brand AllianceAdvisory Board Member

Jan. 2023Austin, Texas, United States · RemoteThe community was built by and for practitioners of employer branding, recruitment marketing, and employee communications storytelling. Supporting community calls. Sharing experience and advice. Maintaining responsibility for the UK and Europe Members.

ScanditDirector of Internal Communications

Sep. 2022Zurich, Switzerland · RemoteUnderstanding people's experiences starts with transparent, clear, and consistent communication. At Scandit, I have redefined how we speak to our people as a company. Responsible for the communications to employees and potential employees. *Managed a team of eight Talent Attraction specialists at peak. *Redesigned our go-to-market strategy for Talent Attraction, including new systems. *Established a robust external employer brand to attract top-tier talent aligned with company values. *Developed and implemented a cohesive and compelling internal comms strategy with leadership. *Owned and delivered on two OKRs associated with management communications and empowerment of our management community. *Delivered two Great Place to Work surveys [accredited in 2022 and 2023] in multiple locations. *Utilised creative insight to communicate company initiatives and projects effectively to employees, maintaining a consistent voice and tone. *Employed various delivery methods to enhance message engagement and adoption, including visually engaging digital platforms. *Strategised, edited, and produced content for diverse communication channels, such as internal resource sites, company-wide meetings/ all-hands meetings/town halls, company events, email communications, and internal social platforms. *Crafted messages and scripts for delivery by Senior Executives in written and oral formats - including crisis communications. *Crafted the CEO's bi-weekly email/ address to employees.

ArmGlobal Head of Employment Brand

Sep. 2019 - Sep. 2022Cambridge, United KingdomGeographically responsible for EMEA. APAC, LATAM - in the four year period with Arm I led the Talent Attraction and Employee Communications that grew us from a headcount of 2,000 to 8,000 globally. *Delivered a scalable, content-rich careers site [still in use today]. *Developed and delivered a clear, concise Employer Brand and Recruitment Marketing Strategy. *Cross-functional experience with a variety of program sponsors and Executive Committee members to ensure authentic messaging. *Developed the Employer Brand narrative. *Optimised the recruitment funnel and engagement strategy to support high growth. *Supported M&A team with an acquisition in Japan and San Jose - delivered comms and cultural changes needed to support the transition. *Ensured the Recruitment Marketing Campaigns were fit for purpose to achieve global stretch and headcount requirements. *Worked with both RPO and Internal TA teams. *Upskilled the internal teams [Hiring Managers and TA] to develop an understanding of Recruitment Marketing and Employer Branding. *Developed and implemented playbooks for Recruitment Marketing, Employee Ambassadors,Senior Execs on Social. *Managed internal creative resources covering creative content, social media, web, internal communications etc. *Managed a global agency that supported the delivery of a new careers site, along with continuous improvement. *Vendor and contract management with channels like Glassdoor, LinkedIn, etc. *Led employee experience programs, supporting change using insights from pulse surveys.

ArmSenior Manager, Global People Brand & Attraction

Sep. 2018 - Sep. 2019Cambridge, United KingdomPart of the Employee Experience Team- facilitating Arm on a journey of high growth across four continents and 56 offices. *Delivering a scalable People Attraction Strategy. *Defining the strategy for #LifeAtArm [still used today]. *Increasing [Life At Arm] social media growth by 64% in 12 months. *Delivered campaigns across 4 continents. *Campaigns delivered in the first 12 months delivered an increased pipeline of 43% *Quality of candidates moving from the first to final interview stage improved by 29%

BGL GroupTalent Brand & Attraction Manager

Sep. 2017 - Aug. 2018London & PeterboroughBrands responsible for: *Compare The Market *Beagle Street *Junction *Budget Insurance *Dial Direct *Les Furets Facilitating and enabling a team of passionate Talent Attraction and Talent Brand Specialists to drive and deliver business value for one of the UK’s largest consumer insurance groups; with a focused portfolio of brands, The BGL Group is trusted by more than 8 million customers across the UK alone. *12 direct reports *Developed the Recruitment Marketing Strategy *Created and implemented a Recruitment Marketing Playbook to support the TA team. *Coached and upskilled the TA team to become more self-sufficient in Recruitment Marketing. *Supporting the internal communications and PR teams to manage social profiles. *Worked closely with Senior Leadership to develop and upskill them into "Thought Leaders".

River IslandDigital & Technology Talent Management

Jun. 2016 - Oct. 2017London, United KingdomWith more than 60 years of history in the bag, RI is a brand with an impressive heritage. With stores across the UK and Ireland as well as Western and Eastern Europe, the Middle East, and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces. *Led the Recruitment Strategy for RITech Delivery and Transformation. *Worked with Leadership and HR Business Partners to support resource planning. *Tech roles included: Delivery, Digital, Product and Transformation *As a team, in 12 months we secured 98 directly sourced permanent hires *42 directly sourced contractors *Developed and managed the RITech social presence and branding.

All things Online/ Digital/ eCommerceHead of Digital

Jun. 2014 - Jun. 2016London, United KingdomI led the digital function for Engage- a team of passionate experts who pride themselves in facilitating businesses with strong candidates across the digital life-cycle.

Argyll ScottBusiness Transformation Consultant

Apr. 2013 - Jun. 2014London, United KingdomWith a core focus in the Online, Ecommerce and Digital space, delivering across technological growth programmes, replatforming exercises and BAU.

Hampton KnightDirector

Jan. 2012 - Apr. 2013London, United Kingdom***Formerly known as Drummond*** Retained search.

Drummond SelectionDirector

Nov. 2007 - Dec. 2011London, United KingdomFull lifecycle recruitment, placing grads to execs. Led a team of fourteen at peak.

EMP MediaTelesales Executive

Aug. 2007 - Dec. 2007London, United KingdomPromoting advertising space on a publication named "JobFresh" targeted at the unemployed and 2nd jobber markets. Heavy with careers advisory content and employment advertising.

Financial TimesJunior Researcher

Jan. 2002 - Dec. 2004London, United KingdomShadowed James Harding, the then Editor on the Entertainment News Team. Supported the Journalists with research and specific projects, and had the honour of having articles published. This resulted in being part of the team that launched the teenage focused magazine 'Strapped'. The magazine was produced and endorsed by the FT in conjunction with BskyB, and distributed throughout educational establishments until 2004.

BarnfieldsSales Negotiator

Feb. 2000 - Mar. 2006London, United KingdomThroughout my career here, I developed the skill of canvassing and sourcing vendors and applicants, whilst demonstrating a consultative approach to property sales.