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Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✨50%
Business Owner
Geos
🇨🇷50%
Costa Rica
🇮🇲50%
Isle of Man
Work Background
BetAnySportsCreative Director
Aug. 2023 - Sep. 2023San Jose, Costa Rica · On-site• Led the development of a new Brandbook and new Visuals.
• Created a new homepage in Figma that will increased conversions by keeping the user flow simple and placing the CTA above the fold.
• Collaborated with the CMO to create the new Creative Studio structure, including new job positions and salary ranges.
• Screened and interviewed candidates for Senior Designer, Mid Level Designer, Junior Designer, Motion Graphics Designer, and UX/UI Designer positions.
BUSRHead of UX and Senior Brand Owner
Jan. 2022 - Aug. 2023Costa Rica · Hybrid• Implemented a Design System to improve consistency across products and ownership of the brand.
• Redesigned the platform for the company to increase user traffic by 15% and improve customer retention by 20% by creating an easy to navigate platform and improving the user journey and UX.
• Helping the Acquisition and Retention teams in our Marketing Department to achieve their monthly goals. Improved the user experience and increased our sign ups by 15% by creating a clear brand vision and implementing a consistent user experience and branding for the website and all marketing materials.
Thinklean LimitedDigital Experience Consultant
Mar. 2021 - Jul. 2021Costa Rica · Remote• Digital Experience Consultant by developing a better user experience.
• Implementation of new processes for visual identities, animations and platform functionalities.
AccentureCreative / UX Lead
Aug. 2020 - Jan. 2022Costa Rica · Remote• Led several teams for Google, Mattress Firm, eBay, Fossil, Johnson Controls, BBVA, etc. in the creation of high-impact e-commerce sites that increased company profits by 5-10%.
• Collaborated with clients to identify design opportunities and create new platforms, and user experiences by interviewing users, designing flows, and creating prototypes; resulting in increased engagement and revenue for clients.
• Designed landing pages and components using UX best practices that increased conversion rates by 30% and customer satisfaction by 70%.
Tropics CreativeCreative Director
Apr. 2019San José, Costa Rica · Remote• Increased client satisfaction and decreased time spent on projects by 30% by holding weekly meetings with clients and inspecting completed projects.
• Developed/maintained a budget to control potential costs and monitored project progress to maximize the use of resources by 25%.
• Orchestrated the recruitment and management of a team of 6 highly skilled animators to be part of a movie and maintained them motivated.
Defter SportsFounder and Head Of Design
Jan. 2018 - Dec. 2021Costa Rica · Hybrid• Redesigned and established the brand identity and style guide, created visual design for marketing campaigns, and improved the UI/UX of the product, which increased the sales by 15%.
• Transformed the design direction of the product with new branding, UI/UX user flows and providing creative guidance to a team of 3 designers.
• Leveraged analytics to conduct usability tests and user surveys to gain customer feedback, resulting in an increase in user engagement.
PokerStarsCosta Rica Online Graphics Senior Manager
Jan. 2016 - Mar. 2019Costa Rica · Hybrid• Established a process in the department by creating a tasks flow chart, meetings every two weeks to discuss progress and upcoming projects, which resulted in an 80% increase of the department's productivity.
• Provided constructive feedback to designers on their projects, to ensure that all design assignments meets requirements and expectations.
• Designed and implemented a weekly design report to measure productivity, team members progress, and project completion rates for the Creative Director, resulting in a 30% improvement in the efficiency of the design department’s workflow.
Filmika ProduccionesProducer / Owner
Jan. 2010 - Jun. 2018Belén, Heredia, Costa Rica · Hybrid• Founder
• Producer of several video productions
• Motion graphics and 2D/3D animations
PokerStarsOnline Graphics Designer
Apr. 2008 - Mar. 2019Floor 3, 20 Air Street, London, W1B 5AN · On-site• Created Visual Identities for PokerStars by designing marketing and online assets in accordance with the company's brand guidelines.
• Collaborated with development and marketing teams to increase poker player engagement in weekly promotions by 20% by designing online graphics and animated banners.
• Improved the Bannerflow implementation to save 15% of the translation time.
BESTLINE SPORTSBOOKLine Manager / Horse Racing Manager
Jun. 2002 - Feb. 2007Costa Rica and Panama• Line Manager
• Horse Racing Manager
• Wagering Department Supervisor
• Wagering and Customer Service Clerk
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