Herby Delgado

Creative Director @Tropics Creative

Startup FounderSportsEntertainmentMarketingBusiness OwnerDesignSport FanDirectorProducerBrand Marketing ManagerDigital Ads ManagerCreative ProducerUX/UI DesignerGraphic DesignerBrand DesignerMotion Designer3D DesignerAdvisorFounderProduct Consultant

Hello there, I’m Herby! An experienced Digital Creator with 18 years of experience in Creative Direction, Brand Development, User Experience, Animation, Marketing and Digital Design. Proven track record of leading successful design teams, driving user experiences, and develop strategies to increase your customer engagement and drive sales. As a professional I have a quite healthy balance between the technical part, the achievement of results and my interpersonal skills. In order words, I won’t break anything or anybody! I believe that if you take care of the people, people will take care of the business. If you have an idea for a project or need assistance launching your next big idea, feel free to contact me.

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

🔥50%

Startup Founder

💸50%

Marketing

✨50%

Business Owner

Geos

🇨🇷50%

Costa Rica

🇮🇲50%

Isle of Man

Work Background

BetAnySportsCreative Director

Aug. 2023 - Sep. 2023San Jose, Costa Rica · On-site• Led the development of a new Brandbook and new Visuals. • Created a new homepage in Figma that will increased conversions by keeping the user flow simple and placing the CTA above the fold. • Collaborated with the CMO to create the new Creative Studio structure, including new job positions and salary ranges. • Screened and interviewed candidates for Senior Designer, Mid Level Designer, Junior Designer, Motion Graphics Designer, and UX/UI Designer positions.

BUSRHead of UX and Senior Brand Owner

Jan. 2022 - Aug. 2023Costa Rica · Hybrid• Implemented a Design System to improve consistency across products and ownership of the brand. • Redesigned the platform for the company to increase user traffic by 15% and improve customer retention by 20% by creating an easy to navigate platform and improving the user journey and UX. • Helping the Acquisition and Retention teams in our Marketing Department to achieve their monthly goals. Improved the user experience and increased our sign ups by 15% by creating a clear brand vision and implementing a consistent user experience and branding for the website and all marketing materials.

Thinklean LimitedDigital Experience Consultant

Mar. 2021 - Jul. 2021Costa Rica · Remote• Digital Experience Consultant by developing a better user experience. • Implementation of new processes for visual identities, animations and platform functionalities.

AccentureCreative / UX Lead

Aug. 2020 - Jan. 2022Costa Rica · Remote• Led several teams for Google, Mattress Firm, eBay, Fossil, Johnson Controls, BBVA, etc. in the creation of high-impact e-commerce sites that increased company profits by 5-10%. • Collaborated with clients to identify design opportunities and create new platforms, and user experiences by interviewing users, designing flows, and creating prototypes; resulting in increased engagement and revenue for clients. • Designed landing pages and components using UX best practices that increased conversion rates by 30% and customer satisfaction by 70%.

Tropics CreativeCreative Director

Apr. 2019San José, Costa Rica · Remote• Increased client satisfaction and decreased time spent on projects by 30% by holding weekly meetings with clients and inspecting completed projects. • Developed/maintained a budget to control potential costs and monitored project progress to maximize the use of resources by 25%. • Orchestrated the recruitment and management of a team of 6 highly skilled animators to be part of a movie and maintained them motivated.

Defter SportsFounder and Head Of Design

Jan. 2018 - Dec. 2021Costa Rica · Hybrid• Redesigned and established the brand identity and style guide, created visual design for marketing campaigns, and improved the UI/UX of the product, which increased the sales by 15%. • Transformed the design direction of the product with new branding, UI/UX user flows and providing creative guidance to a team of 3 designers. • Leveraged analytics to conduct usability tests and user surveys to gain customer feedback, resulting in an increase in user engagement.

PokerStarsCosta Rica Online Graphics Senior Manager

Jan. 2016 - Mar. 2019Costa Rica · Hybrid• Established a process in the department by creating a tasks flow chart, meetings every two weeks to discuss progress and upcoming projects, which resulted in an 80% increase of the department's productivity. • Provided constructive feedback to designers on their projects, to ensure that all design assignments meets requirements and expectations. • Designed and implemented a weekly design report to measure productivity, team members progress, and project completion rates for the Creative Director, resulting in a 30% improvement in the efficiency of the design department’s workflow.

Filmika ProduccionesProducer / Owner

Jan. 2010 - Jun. 2018Belén, Heredia, Costa Rica · Hybrid• Founder • Producer of several video productions • Motion graphics and 2D/3D animations

PokerStarsOnline Graphics Designer

Apr. 2008 - Mar. 2019Floor 3, 20 Air Street, London, W1B 5AN · On-site• Created Visual Identities for PokerStars by designing marketing and online assets in accordance with the company's brand guidelines. • Collaborated with development and marketing teams to increase poker player engagement in weekly promotions by 20% by designing online graphics and animated banners. • Improved the Bannerflow implementation to save 15% of the translation time.

BESTLINE SPORTSBOOKLine Manager / Horse Racing Manager

Jun. 2002 - Feb. 2007Costa Rica and Panama• Line Manager • Horse Racing Manager • Wagering Department Supervisor • Wagering and Customer Service Clerk

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