Tom Smith

National Account Manager @Checkatrade.com

United Kingdom💸 Marketing🧨 ConsultingSales Manager👍 Sales & BizDevBusiness Development ManagerPartnerships ManagerAccount Manager

Hi, I’m Tom Smith, I’ve spent the last 29 years in Sales & Account Management, predominantly in Media/Advertising/Marketing, both in print & digital solutions. I excel in building strategic partnerships & relationships quickly based on my ability to learn, understand & communicate products & services quickly & effectively with an emphasis on showcasing a ROI/ROAS. Most recently I was NAM with Checkatrade where I was responsible for building a book of business with trades businesses from scratch & then managing, upselling & cross selling. I’ve managed teams of telesales & field sales within media & also ran a public house in Essex for 3 years as Landlord where I increased the turnover by £134k by refurbishing outbuildings into long term accommodation lets & increasing events. Having just been made redundant,, 1 of 20 NAM’s to leave Checkatrade due to internal restructuring, I am keen to utilise my successful experience to continue to help business strategise & grow.

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Network Power<100 people

Roles

💸100%

Marketing

✨100%

Business Owner

🧑‍💼100%

C-level Executive

Geos

🇨🇭50%

Switzerland

🇬🇧50%

United Kingdom

Work Background

Checkatrade.comNational Account Manager

Jan. 2024United Kingdom · Remote

75MediaRegional Account Manager

Oct. 2023 - Jan. 2024North East & Yorkshire · RemoteIncreased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers. Developed and implemented strategic plans for business growth, resulting in increased market share and profitability. Leveraged industry expertise to build strategic agency relationships,

WiseRegional Account Manager

Apr. 2023 - Oct. 2023North UK · RemoteData-driven consultations, building client loyalty, and executing strategic account expansion initiatives. Delivered impactful client presentations highlighting key benefits and generated detailed reports and analyses, plus established strong client relationships through regular communication, attentive service, and prompt issue resolution. Achieved regional sales targets by developing strategic plans and executing effective account management practices, data-driven consultations, compelling product demos, and comprehensive training materials that accelerated user adoption. Expanded customer base through relationship-building and persuasive value proposition presentations. Accelerated product adoption by delivering compelling demos, creating training resources, and providing dedicated onboarding support

Mail Metro MediaBusiness Development Manager

Oct. 2017 - Oct. 2023North East · RemoteElevated a key account's spending from £600 to over £500,000 through targeted campaigns and consultative sales techniques. Exceeded targets through territory planning, pipeline generation, and consultative sales of multimedia solutions including digital campaigns to SMEs and agencies. Mentored junior staff members on best practices in business development, fostering professional growth within the team. Established a robust pipeline of prospects through targeted networking events and strategic outreach efforts. Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty. Implemented innovative marketing strategies to raise brand awareness and attract potential customers.

Clear Channel Outdoor GlobalBusiness Development Manager

Aug. 2015 - Sep. 2017cambridgeshire, Hertfordshire, Essex• Delivered £230,000 revenue in 12 months, creating a robust pipeline of new business, identifying the right types of business and implementing a smart strategy utilising industry insight and data. • Developed 92% Brand New Business for the region ensuring clients were targeted and relevant.

Zest Media PublicationsSales Director

Jan. 2014 - Dec. 2015Cambridgeshire• Successfully planned & oversaw the launch of a brand-new title in Cambridge in profit. • Secured 40 new clients through effective prospecting, outreach strategies, and sales execution. • Negotiated and secured key distribution contracts with Waitrose, expanding reach and visibility. • Prospected and closed over £90,000 in new advertising revenue through targeted sales efforts.

The Fox & Hounds ClaveringLandlord

Jan. 2011 - Dec. 2014Saffron Walden · On-siteIncreased turnover by £134,000 by refurbishing outbuildings to long term accommodation lets & increasing events

ArchantAdvertising Sales Manager

Jan. 2010 - Dec. 2011NorwichLaunched Porsche Club GB Members' magazine under Archant umbrella generating in excess of £30k for the first edition, exceeding targets forecast

Cambridge NewsAdvertising Sales Manager

Jan. 2008 - Dec. 2010Royston · On-siteManaged Field sales, Telesales, Front of House, Reporter & overall responsibility for the officeS

CSL PUBLISHING LIMITEDAdvertising Manager

Jan. 2007 - Dec. 2008Cambridge, United KingdomManaged 4x4 Mart Magazine - Increasing revenue & pagination both in print & digitally Personall responsiblefor the integration of a 4x4 supermarket platform into the publication whichseen the volume of vehicles for sales increase by 350, increasing revenue from platform sponsorships & the knock on effect of an increase in digital traffic

Cambridge Newspapers LimitedSenior Field Sales

Jan. 2001 - Dec. 2007Cambridge, United KingdomOver delivered against KIP's / revenue targets, managed territory & time, account mapping, upselling, cross selling Mentor new starters & deputised for management