Requests
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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🔥100%
Startup Founder
💸50%
Marketing
✨50%
Business Owner
Geos
🇺🇸100%
United States
Work Background
Intuitio LabsAdvisor
Oct. 2020Greater Boston · RemoteExpertly advise on the design and implementation of operational business procedures to enhance performance across diverse departments. Evaluate performance metrics and recommend strategic enhancements for optimizing company-wide marketing initiatives. Specialize in the development and execution of streamlined operational processes, I bring a proven track record of driving efficiency and effectiveness across multiple departments.
AIT - Technology Design SolutionsTechnology Consultant/Fractional CIO
Jul. 2016Greater Boston · RemoteWith extensive experience in leading the design and implementation of enterprise application solutions, I specialize in aligning technology with business strategy and requirements. My role involves developing strategic roadmaps for a diverse portfolio of applications, including ERP, CRM, warehouse management systems, web applications, websites, and various other systems ensuring seamless evolution from current to future states in line with organizational goals. I document system architecture and make recommendations for future state architecture. I oversee the process of documenting business requirements, recommend appropriate systems and vendors, and manage the implementation and integration processes. Collaborating with teams across Finance, Quality, Supply Chain, Marketing, Sales and IT, I ensure that business applications meet industry standards and compliance regulations. My work emphasizes clear communication and relationship-building, serving as a liaison among different business units to understand and prioritize their needs. I also establish strong vendor relationships to ensure high-quality and performance of products and services. In project management, I oversee budgets, timelines, resources, and risks, ensuring successful deployment of systems and solutions. Additionally, I provide regular performance reports and drive continuous improvements to enhance efficiency and effectiveness. With a strong understanding of finance and accounting systems, ERP systems, and business application architecture, I am dedicated to maximizing technology utilization and contributing to organizational growth. My background includes significant experience in sectors like Life Sciences, Healthcare, Media/Telecom, Manufacturing, and Food & Beverage, where I have led complex projects and fostered innovation.
The O LeagueCommunications Director
May. 2015 - Jan. 2023Crafted compelling narratives and marketing materials to drive awareness of The O League's programs and initiatives. Managed the digital presence, overseeing both our website and social media channels to ensure consistent messaging and engaging content that resonated with our target audience. As the Communications Director, I leveraged innovative communication strategies to increase online engagement and cultivate a vibrant online community. Worked closely with internal teams to align communication efforts with organizational goals and initiatives, ensuring that our messaging remains coherent and impactful. Built and nurtured internal and external relationships with community partners to expand The O League's reach and influence, ultimately advancing our mission of empowering students to thrive academically, athletically, and beyond.
DiabetesCare.netWeb Content Manager
Dec. 2013 - Sep. 2015• Managed all online brand interactions through social media, email newsletters, website content and comments, and advertisements • Launched redesigned website utilizing proper optimization techniques, URL redirects and proper naming structure, enhanced page load speed, reduced file size to increase search ranking and organic traffic • Developed unique content utilizing professional medical providers, editing and posting to site • Increased traffic to the website 1,000% in two years to over 1.2M visits per month • Monetized a previously not-for-profit website through advertising, selling products and producing publications • Defined all website content and creation, including managing bloggers, web development projects, site optimization, outreach and inbound marketing projects • Collaborated with web development, search engine optimization, and marketing strategy teams to increase overall user interaction and launch campaigns
KEE Action SportsSocial Media Manager
Mar. 2011 - Jan. 2013• Directed overall company online presence for four brands through company websites, blogs, forums, advertisements, emails, and social media
• Drove effective marketing campaigns, increasing customer loyalty, email list growth and click-thru, social media engagement and ultimately industry influence and revenue
• Effectively managed an in-house Web Administrator and an agency responsible for SEO, Paid Search, Web Design & Development, Information Architecture, Market Strategy, and Social Media • Instrumental in the development and launch of a new brand website; collaborated cross-departmentally and acted as project manager, copywriter and content creator to establish an expansive ecommerce site
• Established strategy and organized companywide processes to improve brand advocacy; redressing overall company sentiment to lead the industry in customer service
Bandorium LLCCo-Founder
Jan. 2011 - Sep. 2012• Developed, designed and launched a local music website to allow artists to share their music and live performance information with fans.
Canon Business SolutionsMarketing Specialist
May. 2006 - Nov. 2010• Managed graphics and copy content, and collaborated with IT to launch new 500+ page website
• Conceptualized, created, and implemented radio/internet/print media advertising and direct mailing campaigns, resulting in over $1 million in revenue
• Composed internal and external communications, including design and layout of quarterly newsletter, intranet content, corporate emails, and collateral materials
• Established and nurtured professional relationships with vendors, customers and partners to ensure continued positive company interaction
• Researched and analyzed national advertising campaigns and proposed solutions resulting in $100K in savings
• Implemented a new internal process to more accurately reconcile a multi-million dollar marketing budget
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