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Chief Marketing Officer | Visionary Leader Driving Growth through Dynamic Marketing Strategies
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Work Background
ePlanSoftHead of Marketing
Mar. 2023 - Aug. 2024Irvine, California, United StatesHead of Marketing | e-PlanSoft™ As Head of Marketing at e-PlanSoft™, I led the development and execution of dynamic content and digital marketing strategies that drove substantial growth and increased brand visibility in a competitive market. My leadership resulted in notable improvements across key areas such as lead generation, brand engagement, and overall market positioning. Key Achievements: *Increased brand visibility by 40% through comprehensive content marketing, brand development, and SEO/SEM strategies. *Boosted lead generation by over 50% by implementing and optimizing HubSpot CRM, enhancing customer relationship management and marketing databases. *Expanded social media engagement by 50%, establishing a consistent and engaging presence across multiple platforms. *Successfully drove 60% revenue growth by optimizing digital campaigns and consistently achieving ROI and KPI targets. Core Responsibilities: *Led end-to-end marketing strategy development, including content creation, SEO/SEM, and brand positioning to maximize digital presence. *Directed daily social media management and content marketing campaigns, resulting in a more substantial online presence and increased brand awareness. *Conducted data-driven analysis to optimize marketing spend and performance, ensuring continual improvement across all campaigns. *Established robust reporting mechanisms to monitor performance, consistently exceeding revenue and lead generation goals. *Provided thought leadership on emerging marketing technologies and spearheaded their implementation, keeping e-PlanSoft™ at the forefront of industry innovation. *Supervised and coordinated all marketing activities, leveraging expertise across brand development, sales management, and customer service. I am proud of the tangible results delivered through my innovative and data-driven marketing approach, consistently contributing to the growth and market success of e-PlanSoft™.
AppiniumHead of Marketing
Jan. 2020 - Dec. 2022I spearheaded full-cycle marketing and brand development initiatives for a leading provider of content distribution and tracking solutions built on the Salesforce App Cloud, driving measurable growth and strategic positioning in a competitive market. Key Achievements: *Led a team of 6 in developing and executing marketing campaigns, communication strategies, and company-wide branding initiatives.
*Managed a portfolio of 180+ clients, including high-profile brands like Salesforce, Toyota, FICO, and the American Red Cross.
*Created and launched 30+ marketing campaigns annually, contributing to significant growth in brand awareness and new customer acquisition. Core Responsibilities: *Designed and implemented comprehensive marketing strategies across multiple platforms, enhancing brand presence and customer engagement.
*Trained team members on competitive analysis, market segmentation, positioning, and go-to-market approaches, ensuring a cohesive and results-driven team.
*Defined and developed brand voice and messaging strategies for marketing, sales enablement, service enablement, and learning platforms.
*Collaborated closely with the CEO and senior leadership to identify key business drivers, installing processes that improved overall company performance.
*Managed internal media relations and corporate communications for over 20 stakeholders, ensuring consistent messaging and optics.
*Led branding and content creation for all marketing assets, including the company’s website, social media, and digital channels. I consistently delivered results that enhanced brand recognition and drove customer growth by strategically aligning marketing and brand development efforts with key business objectives.
P3R PublicitySVP, Public Relations, Brand Strategy & Digital Marketing
Feb. 2010 - Jan. 2013Beverly HillsOversaw end-to-end account management, marketing, and brand development efforts for 20+ lifestyle, CPG, and mobile app clients • Oversaw 10+ senior directors and account managers to ensure successful planning and execution of marketing campaigns
• Led business development and new customer acquisitions––securing all client contracts and driving $1.5M+ annual revenue • Achieved an average of 25% increase in overall monthly revenue––exceeded total annual goals by 179%, year-over-year
• Introduced and implemented a new infrastructure for influencer marketing––generating 500M+ impressions since implementation for e-commerce, fashion, beauty, retail, and CPG type clients
• Developed the agency’s first technology-centric division after securing its first 5 clients and landing their first mobile app • Increased agency exposure to existing and new segments by revisiting agency’s own internal public relations strategy
• Facilitated 29M+ media impressions valued at $2M and 15.9M+ TV viewership on a $2500 monthly retainer for first-year client
• Secured celebrity brand endorsements, product placement deals, and global licensing agreements for clients.
• Secured brand endorsements, product placement deals, and global licensing agreements for clients at Nordstrom, Walmart, Target, Neiman Marcus, and Shark Tank.
Satellite MagFounder, Editorial and Market Director
Jan. 2004 - Jan. 2009
Frame CMOChief Marketing Officer
Feb. 2003Greater Los Angeles AreaMarketing Strategist | Growth-Driven Leader As Chief Marketing Officer of Frame CMO, I’ve spent over a decade leading transformative marketing strategies that have driven measurable impact across industries—from Fortune 500 companies to SaaS platforms, CPG, e-commerce, and startups. My expertise lies in scaling campaigns and aligning global brand communications for sustainable growth, which is a direct result of my data-driven approach and creative problem-solving. Key Strengths:
*Over twenty years of experience designing marketing strategies that have consistently grown revenue and brand presence on a global scale.
*Proven ability to seize emerging market trends and anticipate product opportunities, driving business expansion even in unpredictable markets.
*Expert in cross-functional team leadership, ensuring seamless execution of strategic growth plans.
Accomplishments:
*Developed and executed a marketing campaign for a Fortune 500 company, resulting in a 65% increase in global market share within one year.
*Scaled a SaaS platform’s customer base 3x in 18 months through targeted advertising and content-driven strategies.
*Spearheaded growth strategies for startups, securing $15 million in venture capital through strategic brand positioning. I excel at adapting to new industries, backed by a commitment to continuous learning and fast information absorption. My leadership is grounded in ethics and integrity. I consistently deliver tangible results that inspire confidence in clients and colleagues. Expertise:
*Strategic Brand Development
*Data-Driven Content Marketing Initiatives
*Targeted Digital Advertising Campaigns
*PR Initiatives & Corporate Communications
*Holistic Growth Strategies I’m passionate about crafting marketing solutions that exceed market expectations and drive global growth. I continue to push boundaries, helping businesses scale and penetrate new markets worldwide.
Billy ReidDirector of PR and Business Development
Jan. 2002 - Dec. 2003Single-handedly affected business growth from $0 to $850K+ in only one season. Achieved aggressive revenue goals via strategic PR, marketing, and showroom sales management. Implemented comprehensive electronic, print, and celebrity outreach plans that attracted significant media attention. Strategically merchandised collections to maintain a profitable assortment. Coordinated every aspect of logistics for media events and trunk shows. Supervised production and press outreach for seasonal runway shows.
AeropostaleMerchandising, Branding, and Marketing Consultant
Jan. 2001 - Dec. 2002Maintained a profitable sell through rate as merchandiser for the men’s and boys’ printed knitwear division. Sourced new vendors and established mutually beneficial working relationships. Implemented strategic process improvements that increased efficiency, enhanced productivity, and positively impacted the department’s bottom line.
Levi Strauss & Co.Senior Product and Marketing Manager
Jan. 1999 - Dec. 2000Supported every aspect of product development for denim and knits, and played a critical role in growing US sales from $0 to $2M in a single year. Maintained responsibility for global brand development, PR initiatives, brand communications, product launches, and media events. Supervised seasonal planning and inventory strategies. Monitored sell through of the men’s and women’s collections for profitability, and adjusted assortments as needed. Managed domestic and international production.
Gap Inc.Product and Production Manager
Jan. 1996 - Dec. 1999Managed the entire product development cycle for Gapbody, the company’s sleep and lounge business. Helped expand the product line from a series of in-store presentations to multiple free standing retail locations. Sourced, priced, and developed knits and woven fabrics. Negotiated pricing and volume with international agents and factories. Supported the design team’s creative vision for seasonal and specialty products.
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