Julian Rogers

Senior Marketing Communications Consultant @Self-employed

Marketing DirectorSMM ManagerEmail Marketing Manager💸 MarketingCopywriterBrand Marketing ManagerCommunications ManagerContent ManagerSEO Manager

I am a seasoned Senior Marketing Communications Consultant with extensive experience in healthcare, professional services, and nonprofit marketing. As the principal of a marketing communications consulting business, I am certified in Moz Technical SEO, Google Digital Marketing, and HubSpot Inbound Marketing. I excel in local SEO, augmenting audience reach through advertisements, social media marketing, SEO, brand reputation management, copywriting, and design, crafting successful marketing communication strategies for diverse clients. Notably, I served as the Doctor Community Lifecycle Marketing Manager at HealthTap, where I led communications for the organization's network of more than 100,000 healthcare providers. I strategized and executed effective campaigns, achieving a 70%+ open rate for network emails and fostering a strong community among doctors. My role as Director of Marketing at Northern California Medical Associates highlighted my ability to enhance reputation management and local SEO, achieving significant improvements in patient ratings and website engagement. I successfully led a comprehensive rebranding effort and managed diverse marketing initiatives. I have experience working with organizations large and small, including: Philips Healthcare, Kaiser Permanente, Talgo Rail and small nonprofit and professional services organizations.

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Work Background

HealthTapDoctor Community Lifecycle Marketing Manager

Feb. 2022 - Sep. 2023Sunnyvale, California, United StatesHealthTap is a leading digital health platform that connects people with primary care and urgent care doctors who perform virtual healthcare visits and offers health information via online personalized Q/A. I led communications for HealthTap's practicing primary care physicians and network of 100k-plus specialty healthcare providers. Created, strategized and executed effective communications campaigns that attracted, educated, and retained doctors on HealthTap's platform, and fostered a sense of community and trust among them. I used my skills and experience in writing, editing, digital marketing communications, social media, eCRM, analytics, and branding to deliver relevant, useful, and inspiring content and solutions to doctors. I also collaborated with cross-functional teams and global stakeholders to ensure consistency, quality, and alignment with HealthTap's vision and goals. I led writing, production and distribution of weekly emails and newsletters from HealthTap's Chief Medical Officer and managed, conceptualized and distributed other healthcare business-related emails, web content, blog articles, social media, events and more. + Maintained 70%-plus open rate for network emails. + Created and managed comprehensive style guide for organization employees and contractors. Core Competencies: Executive Communications · Thought Leadership · Strategic Communications · External Communications · Web Content · Communications Project Management · Writing · Editing · Brand Management · Content Development · Digital Marketing Strategy & Transformation · Storytelling · Social Media Management · Reputation Management

Abbott Nutrition Health Institute (ANHI)Digital Strategist

Oct. 2021 - Feb. 2022Columbus, Ohio Metropolitan AreaDigital marketing communications execution and strategy for Abbott Nutrition Health Institute. ANHI focuses on providing education and resources related to nutrition science and healthcare. Executed online healthcare provider relationship, engagement, retention and development of alternative marketing channels and new media. Coordinated and delivered consistent communication with global stakeholders to maintain branding consistency, quality and experience. Audited content and recommend best in class content for global internal and external customers and set measurements, interpreted analytics; recommended best practices for growth and retention. Managed and supported digital and traditional marketing initiatives within brand marketing teams, including websites, eCRM, e-mail, social media, paid advertising, direct mail, print advertising, membership and sales. Acted as the principal interface between ANHI, Public Affairs, Medical Affairs, IT and suppliers on all programs. Led ANHI team and stakeholders to implement search engine optimization, content management tools, usability testing and online panels. Ensured that all promotional programs and materials met ANHI, public affairs, medical, regulatory, general business, legal, timing, and budgetary objectives. Maintained effective alliances with key internal (Medical / Regulatory / QA / Purchasing / Manufacturing / Market Research) and external (agencies / program and event suppliers) partners to achieve optimal results.

Northern California Medical Associates (NCMA)Director of Marketing

May. 2018 - May. 2021Santa Rosa, CaliforniaLed all marketing and communications activities for North Bay's largest physician-owned association of medical practices. • Directed enterprise-wide rebranding of North Bay Area’s largest physician-owned provider organization, including implementation of new website, new reputation management program, digital advertising, telehealth rollout, print collateral, signage & special events. • Delivered highest all-time users and sessions for ncmahealth.com in July Aug., Sept. & Oct. 2020. • Increased enterprise-wide physician & practice patient ratings from 3.9 stars to 4.3 stars in 2019. • Directed, analyzed & reported online conversations to guide & execute digital engagement strategy. Share insights with stakeholders across the organization to shape marketing communications. • Structured web and listings content, strengthened local listings to enhance SERP placements. • Led local SEO efforts for 60+ providers and 20+ medical practices, successfully positioning all for optimal reach, leading to wins over larger, more entrenched health system competitors. • Wrote, edited, and managed content areas on ncmahealth.com website, directories, review platforms and social media. • Managed multi-disciplinary vendors including, print, web development, photography, sign & video professionals; supervised marketing specialist & intern.

Kaiser Permanente Washington Health Research InstituteWeb Producer | Communications

Mar. 2014 - May. 2018SeattleKPWHRI is a non-profit research organization located in Seattle, Washington, affiliated with Kaiser Permanente Washington, which is part of the Kaiser Permanente healthcare system. The institute conducts research across various fields of health and medicine, with a focus on improving healthcare delivery, patient outcomes, and public health. • Managed all institute web production. • Analyzed online conversations to guide & execute digital engagement strategy and shared insights with stakeholders across the organization. • Wrote, edited, and managed editorial content areas on research institute website and social media platforms. • Managed work plans and collaborated with cross-disciplinary teams to improve site architecture and usability. • Grew audience by leading institute-wide social media community management and web/blog publishing. Increased website page views (8.6%), organic search (7%) and social media acquisition (2%) in Q1 2018 vs. Q4 2017.K • Trained/coached team members in digital strategy / social media / web publishing best practices.

Juju Eye CommunicationsSenior Marketing Communications Consultant

Nov. 2003 - Mar. 2014West CoastPrincipal/Owner • Google digital marketing-certified, Hubspot inbound marketing-certified principal of marketing communications consulting business. I helped small businesses create winning marketing communication strategies, improve local SEO & deliver increased audience reach. • Crafted successful outcomes for clients in professional services, healthcare, SaaS, manufacturing/engineering, health science research, marketing, transportation, media, more. • Contributor to Better Marketing, Thrive Global, Coffeelicious magazine, NBC Sports NW, Rallyware.com, AT&T Thread, The Hit Job, Endless, Oregon Sports News, the Seattle PI, CSNNW, and more.