I am a seasoned Senior Marketing Communications Consultant with extensive experience in healthcare, professional services, and nonprofit marketing. As the principal of a marketing communications consulting business, I am certified in Moz Technical SEO, Google Digital Marketing, and HubSpot Inbound Marketing. I excel in local SEO, augmenting audience reach through advertisements, social media marketing, SEO, brand reputation management, copywriting, and design, crafting successful marketing communication strategies for diverse clients.
Notably, I served as the Doctor Community Lifecycle Marketing Manager at HealthTap, where I led communications for the organization's network of more than 100,000 healthcare providers. I strategized and executed effective campaigns, achieving a 70%+ open rate for network emails and fostering a strong community among doctors.
My role as Director of Marketing at Northern California Medical Associates highlighted my ability to enhance reputation management and local SEO, achieving significant improvements in patient ratings and website engagement. I successfully led a comprehensive rebranding effort and managed diverse marketing initiatives.
I have experience working with organizations large and small, including: Philips Healthcare, Kaiser Permanente, Talgo Rail and small nonprofit and professional services organizations.More...