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Work Background
Remix - Usina de IdeasDirector Remix Latam
Apr. 2022ArgentinaSomos una Usina de Ideas Creativas comerciales enfocados en generar soluciones para expandir tu negocio y mejorar el performance. Un nuevo modo de pensar la creatividad y la innovación detectando nuevas oportunidades para la dinámica de los negocios de hoy. Una agencia ágil que nace con el aporte de más de 30 años de experiencia empresaria de sus socios en el mercado local y regional, evolucionando con mas expertise, estrategia y digital a través de soluciones más creativas, inteligentes y efectivas. En REMIX, nos enorgullecemos de haber colaborado con clientes líderes en sus respectivos sectores. Algunos de nuestros colaboradores más destacados incluyen: - LATAM
- Coca Cola
- Quilmes
- Unilever
- American Express
- Peugeot
- Hotel Llao Llao
- Epson
- Grupo de Revistas La Nación
- Bodegas Salentein
- Presidencia de la Nación
- Naciones Unidas (ONU) Reconocimientos: A lo largo de nuestra historia, hemos obtenido algunos de
los premios más importantes de la industria. Effie Awards - Premios Mercurio -
New York Festival (USA) - Festival Iberoamericano de Publicidad
Círculo de Creativos Argentinos - Festival de San Sebastián (España)
Festival de Gramado (Brasil) - Premio Eagle (México) -
Premio Cronista Comercial Descubri mas de nosotros
Remix - Usina de IdeasDirector
Apr. 2022Argentina
R3S3 ArgentinaFounder & CEO ♻️
Mar. 2019ArgentinaSomos una empresa dedicada a generar soluciones de economía circular para un marketing más sustentable.
Soluciones de marketing y de comunicación que contribuyan a cerrar el círculo de la economía circular reduciendo el impacto ambiental y reduciendo los costos de las activaciones de marketing.
Transformamos sus desechos plásticos en materia prima útil para la producción de sus elementos de punto de venta. Consulta por nuestro Sistema de Exhibición Modular Sustentable para el Retail.
Soluciones innovadoras utilizando recursos en forma más eficiente y sustentable.
utilizando materiales que sean reciclables, re-utilizables o ecológicos.
Representantes exclusivos de MbM Group para Argentina, Uruguay y Paraguay
MbM S.A.Strategic Partner
Jul. 2018Chile - ArgentinaSistema Modular de Exhibidores Sustentables para el Punto de Venta.
IPGBusiness Manager IPG Graphene Worldwide
Apr. 2016 - Mar. 2018ChileGraphene Worldwide is an integrated dedicated marketing communications agency of the Interpublic Group of Companies (IPG), that was created to work on the global marketing needs of LATAM Airlines, the largest airline group in Latin America.
Graphene´s team is integrated by 250 professionals responsible of all brand strategy, creative and planning, covering media performance, CRM, digital and social media platforms in 24 countries where it operates.
Graphene ad team is led by McCann Worldgroup and IPG Mediabrands, and includes talent and tools from McCann, Initiative, Reprise, Cadreon, MRM//McCann and Craft.
IPG MediabrandsRegional Partner Manager - LATAM
Feb. 2015 - Aug. 2016ArgentinaHelping companies grow faster, be more effective and more efficient. Latin American specialist.
Shopper StudioFounder
Mar. 2013LatamDigital innovation has transferred the power from products to the buyers. This power transfer has led to changes in customer behavior that require new set of marketing capabilities. A new model is required with the ability to optimize the value of each contact made at the time of purchase. In Shopper Studio we are dedicated to analyze and understand the buying behavior of shoppers through their path to purchase using cutting edge technology that allows us to track purchase behaviors and generate relevant personalized communications to each shopper.
JWTPresident & CEO
Jan. 2006 - Mar. 2012ArgentinaDuring my six year period as President of JWT, I was able to increase the operation by 140% increasing total revenue from $ 4.2 to over $ 10 million by gaining two of the five largest clients the company, and by the development and growth of new services and profit centers. (Digital, Mobile, Design and CRM)
My career goal has always been to find the most creative and differential way to impact and interact with consumers by generating integrated ideas that could be used through all possible points of contact in a synergic form. Results of this process ended transforming JWT Argentina as the most awarded office of the entire JWT Worldwide network during the Cannes 2012 advertising festival, and the most creative agency of Argentina during 2011.
Advertising is nothing if it doesn’t generate results, JWT Argentina ranked # 1 during every year I was in charge, according to the Effie Awards in Argentina, prizes that were obtained for our work produced for Ford, HSBC, Unilever, Nestle, Kraft, Walmart, Bayer, Shell.
BBDOVicepresident - Group Director
Jan. 2002 - Dec. 2006Chile
Bates Integrated CommunicationsVicepresident - Ejecutive Director
Jan. 2000 - Dec. 2002Argentina
Euro RSCGGeneral Manager
Jan. 1998 - Dec. 2000Argentina
McCann WorldgroupExcecutive Account Director
Jan. 1984 - Dec. 1998Argentina, Italia, Colombia, Chile
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