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Work Background
Freelance / Contract / Self-EmployedSENIOR MARKETING & SALES CONSULTANT: Augmented Reality; Brand Recognition; Product Innovation
Jul. 2017Providing consulting services focused on helping start-up/small companies create a compelling brand image and market traction for their products. His extensive experience in sales, marketing and business development has allowed him to successfully launch and promote new and innovative advanced technology products into the consumer, enterprise, and government sectors.
SiOnyx LLCVICE PRESIDENT, SALES/FIELD MARKETING; Acting CMO: Consumer Market; Brand Recognition; Social Media
Jan. 2017 - Dec. 2020United StatesAs the lead for sales and field marketing, I was able to propel SiOnyx into a profitable, competitive and untapped marketplace. With my involvement, we were able to launch night vision sensors and augmented reality ready cameras by being diligent in our efforts to gain consumer product recognition and earn respect and acceptance for the sophisticated technology. I drove the development and growth of the sales and marketing organization. Several key achievements in this role include:
• Securing funding goal in 3.5 hours with unrivaled Kickstarter campaign
• Earning United States Army $20M contract from Kickstarter campaign penetration, visibility and success
• Exceeding 10,000 social media followers from ground zero within 6 months
• Reporting 300% annual growth rate by discovering an untouched consumer revenue source
• Receiving awards for innovative product manufacturing at national boating and outdoor expositions
• Infiltrating public safety and first responder markets domestically and internationally
eMagin CorporationCHIEF MARKETING OFFICER, Head Mounted Display Group: Handheld & Wearable Products; Product Marketing
Jan. 2015 - Dec. 2017Hopewell Junction, New York, United StatesWhile heading up the overall marketing plan and activities at eMagin, we unleashed the augmented reality night vision handheld and wearable (HMD) products' division capabilities, moving products from their concept phase into full production in under one year. I was able to influence the Chairman of the Board to hire a well-known product development leader as division president, which added significant value to our aggressive and effective marketing and roll-out initiatives. My accomplishments in this position include:
• Respecting an assigned $1.5M budget for the development and production of 3 products in my first year of hire
• Managing iOS and Android software application products
• Maximizing social media presence responsible for acquiring thousands of followers
• Evolving my reputation into a high demand speaker and thought-leader at industry meetings and conferences
• Achieving brand recognition throughout the highly competitive consumer and public safety marketplaces with the successful implementation of a targeted plan that attracted and grew the high-potential nonmilitary customer base • Positioning products on Expeditions Unknown (Travel Channel) by strategically partnering with TV celebrities
• Being awarded the CES Innovations Award in Digital Imaging at the 2017 Consumer Electronics Show
Vuzix CorporationVICE PRESIDENT, Sales & Business Development: Wearable Augmented Reality Devices; Product Evangelist
Jan. 2013 - Dec. 2015Rochester, New York Metropolitan AreaI was actively recruited for the leadership role of Vice President Sales and Business Development with the key goal to market the Smart Glasses brand and revolutionary waveguide technology. Through my strategies, we were able to accelerate the bundling of partner applications on the Vuzix hardware platform which sped up all of our marketing and sales ventures. My objectives included vigorously promoting technology solutions to specialized market leaders that shared similar vertical markets. We were able to accomplish these objectives through public speaking events worldwide, which tremendously increased demand for our product and technology. Key successes in this leadership role include:
• Stimulating Intel's $24M investment and the Vuzix Corporation's public trading status on NASDAQ through the execution of assertive brand and market strategies
• Positioning Vuzix Smart Glasses strategically as a wearable, leading-edge technology for promotion during AT&T's 2014-2015 nationwide "Hackathons"
• Presenting Lenovo China with a unique opportunity to sell co-branded products all over China through a well-negotiated and attractive exclusive agreement
• Inaugurating strategic collaborations with SAP, Salesforce.com, and DHL
• Championing press conferences and presentations for corporate executives and CEO during analyst and investor media tours
ViewLink Technology/MYVU Corporation, A Foxconn CompanyVICE PRESIDENT, Sales & Marketing: Wearable Video & Augmented Reality; Consumer Electronics Market
Jan. 2006 - Dec. 2012Singapore, SingaporeWhile at ViewLink, I participated in the development of the world's 1st Android Smartglasses for which the patents were sold to Google for Google Glass. I was an active member of the acquisition team for the Foxconn purchase of assets in 2010. Spearheading market research and development for the "Smart Glasses" augmented reality product, the ViewLink division was formed. Through mindful marketing design and orchestration, the company transitioned from an exclusively industrial market to including the consumer electronics marketplace. I headed the efforts of 7 direct reports and the worldwide sales team all charged with expanding brand awareness and increasing demand across the United States, Asia, and Europe with careful planning and participation in trade show events, which effectively prompted news of the product's impressive technology for international press release distribution. Performing as corporate spokesperson for an integrated multi-channel media campaign and having involvement in live broadcasts earned me the title of trail blazer for augmented reality products. Accomplishments in this position include: • Establishing MYVU as premier leader in video glasses, personal media viewers, within 18 months by redesigning the company's image and elevating consumer brand recognition
• Having our video glasses product selected by Warner Brothers as a promotional item for Watchmen and Terminator 3 movie releases
• Generating an impressive 400% sales increase in 2008 from zero to several million dollars by introducing a fresh, revitalized product and launching a corporate partnership with Virgin Atlantic and Best Buy
• Optimizing big box retail and cellular provider business internationally including Best Buy, WalMart, Amazon, AT&T, and Sprint
• Expediting prototype development and introducing the world's first Android smart glasses
• Amassing exceptional audience scores for speaking engagements delivered at Intel and Retail Vision Middle East sponsored events
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